Question 1

Hello good day , this brand & company as a whole has a promising future that I can see from afar !! from an investor standpoint what would you say is the timeline on ROI for your investors ? Also does the future equity opportunity grant its investors any rights to dividend...

Accepted Answer

Hi Gregory, Thank you so much for taking the time to look over our campaign and also asking questions. To answer your first question, SAFE investment would provide a runway for ~18 months so the timeline for ROI would be 2026 At this time we have not created rights to dividends or other direct benefits but I am working with our advisors and also Wefunder to see what benefits we can create. Thanks, Abena

Question 2

Hello Abena and Hanahana Beauty team- I am a long term fan and customer and excited potential investor. I believe in the founder and this company aligns with my investor thesis. My questions are below: Knowing growth is contingent on marketing efforts, what marketing efforts i...

Accepted Answer

Hi Lura, Apologies for the delayed response. Thank you so much for being a long-term customer and fan! Answering all your questions below. We also have investor info sessions if you want to join to learn more and speak directly with me, please let me know if you are interested in signing up for one. We are currently leveraging organic marketing strategies in SMS, PR, community activations ambassador programs, and social engagement. We plan to continue this approach as well as ad target paid m...

Question 3

Hi there! I see that 2023 projected revenue was $700k - were you able to reach this goal?

Accepted Answer

Hi Casey, Yes we surpassed our goal by 3k and ending 2023 with 703K

Question 4

Hey there, I run a community venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?

Accepted Answer

Hi Tristin, Thanks for reaching out -- you can send me an email at abena.boamah@hanahanabeauty.com.

Question 5

Hi Abena, Can you please shed some light on the general and administrative portion of your operating expenses as this line item is quite significant and seems to be the main barrier to profitability. Thanks.

Accepted Answer

Hi Aazim, Thank you for your question regarding our general and administrative expenses. Last year, these costs were unusually high due to our expansion into Ulta Beauty stores. This move involved a comprehensive rebranding and a change in our packaging vendors, significantly affecting our expenses. Previously, we maintained lower minimum order quantities for packaging. However, with Ulta's requirements for their first order of over 15,000 units and new MOQs of at least 5,000 for each SKU, we...

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