Groomit

What Sets Groomit Apart:

• 8+ years of expertise with a proprietary matching algorithm that pairs each pet with the perfect groomer based on specialized needs and groomer skills
• Entrepreneur-focused model that empowers groomers with flexibility and higher earnings ($117 average per booking, 3x industry standard), unlike traditional salon employment restrictions
• Transparent dynamic pricing system that provides instant quotes based on breed and location, eliminating surprise fees and ensuring customer satisfaction
• Nationwide public review platform with 40,000+ verified reviews and a 4.7/5 average rating, ensuring quality and building customer confidence across all markets
• Custom-designed mobile fleet with in-house van manufacturing capabilities enabling strategic, cost-effective nationwide expansion to 17 states and growing

The Problem We are Solving

Pet grooming isn't just about aesthetics it's essential for pet health and happiness. However, traditional grooming options present significant challenges:

• Pet owners struggle to book timely appointments, often waiting weeks
• Pets experience anxiety in unfamiliar environments like mobile vans and salons
• Health concerns arise from cage confinement and multiple handlers
• Finding reliable, consistent groomers is difficult
• Groomers face high entrepreneurship costs, time management issues, and financial difficulties

Groomit is the solution

Our Solution: Convenience Meets Quality

Groomit has reimagined pet grooming by bringing expert care directly to pet parents' homes while creating high-quality income opportunities for groomers. Our platform connects pet owners with highly-skilled groomers who provide personalized service in the comfort of your home, where pets feel safest.

Our service delivers what modern pet parents need:

• Same-day appointments through our intuitive mobile app
• Grooming at the time that works for you
• No stressful travel for your pet
• Personalized care in familiar surroundings using natural & organic products
• Access to our network of certified & insured professional groomers

Proven Success in a Growing Market

We have grown from $350,000 in revenue in 2018 to a $10 million annual run rate in 2024, expanding from New York City to operating across 17 states with 70 mobile grooming vans. Our traction speaks for itself:

• 140,000+ pets groomed with a 95% appointment completion rate
• 70% repeat customer rate
• 4.7/5 rating from over 40,000 reviews
• Featured in the New York Times

Perfect Market Timing

The pet grooming market is exploding, projected to grow from $10.2 billion in 2023 to $15.8 billion by 2029. This growth is driven by:

• Increasing pet ownership (65M dogs and 47M cats in the USA)
• Rising demand for premium, in-home services
• Shifting consumer preference toward convenience and personalized care

Technology-Driven Advantage

Our proprietary platform makes booking seamless while our AI-powered scheduling maximizes efficiency:

1. Pick it: Choose from our grooming packages and personalize with organic shampoos and add-ons
2. Book it: Schedule convenient in-home appointments, even same-day
3. Groom it: Relax while our experts take care of your pet

Our backend system, representing 7 years of industry expertise, handles everything from customer management to optimized groomer operations, automated financial management, and AI-powered scheduling.

Superior Economics

• $245 average revenue per booking
• $112 gross profit per booking
• $117 average groomer earnings (3x industry standard)
• 8.4x annual return on ad spend
• $80 average customer acquisition cost
• 3.25x average bookings per user

Seasoned Leadership Team

• Sohel Kapadia, Co-founder: Built and successfully exited a telecom business with 10M+ customers
• Anna Zege, President & Co-founder: Business strategist with intimate knowledge of the pet industry
• Lars Rissmann, COO: Scaled customer relationships to 5M+ users internationally
• Jun Hyuk Seo, CTO: Senior Software Engineer with expertise in building enterprise systems

Our advisory board includes former executives from Warburg Pincus, successful entrepreneurs running $100M+ businesses, and financial experts who provide strategic guidance.

Groomit is highly reviewed 

The Investment Opportunity

We are raising $6M to:

• Deploy $4M toward scaling operations to 250 grooming vans across 20 new markets
• Allocate $1M to pay off high-interest debt, improving profitability
• Invest $1M in expanding revenue streams through e-commerce and our Groomit Academy

We project reaching $25M in revenue by 2026, with potential valuations of $325M+ at that scale. Multiple exit options include acquisition by major pet care players (like Petco, Rover, or Chewy) or a potential IPO within 5-7 years.

Customer and Groomer Testimonials

"Groomit has completely changed the way I groom my dog. The convenience of having a trusted groomer come to my home saves me so much time and stress." - Emily B., New York

"Working with Groomit has allowed me to set my own schedule and earn more than I ever did in a salon. I love the flexibility and the direct connection with pet owners." - Sarah P., Groomer in Texas

Join us in transforming the pet grooming industry and creating a future where quality pet care is just a tap away, convenient for pet owners and rewarding for grooming professionals.