The Story Behind Every Great Memory Started With a Single Projection

From the team that built GoPro into an $8B empire comes the next revolution in how we experience entertainment.

The Vision That Started It All

Paul Crandell was setting up camp in his adventure van when it hit him. He'd spent years helping people capture life's best moments at GoPro. But something was missing. We capture everything on tiny screens, yet our best memories happen on the big ones.. outdoor movie nights in the backyard or at camp, backyard game days, Monday night football against the garage door, the rooftop patio, those magical moments when a wall becomes a window to another world.

That's when Paul met Kody Amburgey, a serial entrepreneur who'd already taken multiple companies from zero to millions.

Together, they saw what everyone else missed: Projectors aren't just about watching. They're about transforming any space into an experience.

Already Happening

We're Not Building a Product. We're Building a Movement.

In just 12 months, over 6,000 families have transformed their homes, vans, and backyards into personal theaters. Parents are turning bedtime into adventures with ceiling projections. Teachers are making walls come alive with lessons. RV travelers are creating drive-in theaters wherever they park.

The numbers tell the story:

1. $1.4M+ in revenue in our first year 20 months
2. 6,000 units sold before we even had Google TV
3. 1,000 Lumi Max Units sold first 3 months since launch in Sept 25'

But here's what the numbers don't show..

The dad who told us his kids now beg for "movie night under the stars."

The college student whose dorm room became the social hub of the floor.

The van-lifer who said Lumi "made my 60 square feet feel like 600."

Watch our Lumi Max Launch Video

Traction & Partnerships

When the SEC, Valero, and the Philadelphia Phillies All Want the Same Thing, You Know You're Onto Something

Major enterprises don't bet on maybes.

They invested in Lumi because they believe, like we do, that big-screen magic belongs everywhere — not confined to one room."

Our SEC partnership alone validated our vision with a $330K order and this testimonial:

"These were a huge hit! I have since gotten many photos of people using them at home on the garage or in a playroom!!"

The RV Revolution

We Found Our Beachhead: 11 Million American Adventurers

The RV and van life community isn't just our market – they're our co-creators.

These are people who chose experiences over possessions, adventure over comfort. They immediately understood what Lumi represents: freedom from the wall-mounted TV, entertainment that goes where you go.

1. 11 million US households own an RV (62% increase in 20 years)
2. 9 million more plan to buy one in the next 5 years (not guaranteed)
3. $25 billion spent annually on RV accessories
4. 486,000 Americans now live full time in an RV due to the cost of living rise and the crisis the US is facing.

We're not competing for this market. We're becoming essential to it. Our 20-person specialized rep team with Shepherd Sales Group and DRG (two very reputable and established dealer rep groups) who sold us into over 90 RV dealerships nationwide. By Fall of 2026, we project Lumi will be as commonly talked about in RVs as GPS and WiFi systems. The RV dealers are loving the Lumi Max product and dealers are asking for us.

In the Van market, we have established relationships with many OEM’s, including start ups like Aeon RV, along with the bigger players such as Field Vans and Story Teller. We continue to penetrate this aspirational market by attending events with our display and work with influencers among other things.

From Proof of Concept to Google Partnership in 12 Months

Lumi 1 proved the market existed. 6,000 units sold despite limitations (no licensed OS, manual controls). It validated our thesis: People want big screen entertainment that goes anywhere.

Lumi Max changes everything. With it's easy to set up and use OS to low rates of customer support calls, we are fortunate to have the Google TV license as our customers continually tell us how much they love it.

This is legitimate, licensed, premium technology.

The Google partnership didn't happen by accident. Paul's network from GoPro opened doors, but Google signed because they saw our vision: Lumi isn't just another projector. It's the missing link between smart homes and mobile entertainment based right here in the US.

Key Differentiators:

1. 400 ANSI lumens (2x brighter than Lumi 1)
2. Automatic keystone & focus (set it down, start watching)
3. 10W Dolby Audio (theater sound, anywhere)
4. 55% margins maintained (DTC) even with premium components

Market Positioning

Our Edge Isn’t Price, It’s Purpose

The projector market is crowded with $50 knockoffs, but we chose a different path: creating premium products designed to enhance experiences — from immersive movie nights with healthy, posture-friendly setups, to enriching homeschool learning, to ambient backgrounds that support well-being and connection. Lumi is built for people who value experiences over expenses.

While others race to the bottom on Amazon and TikTok Shop, we're building a lifestyle brand. We're following the playbook that built GoPro and Red Bull: Start with the most passionate users, deliver exceptional quality, and let the community spread the word.

Our Moat:

1. First pure-play projector company in the US
2. Licensed Google TV integration
3. Distribution through 70% of US college bookstores - Currently the only smart projector sold on their marketplace
4. Partnerships with major sports teams and enterprises
5. RV and Van Life Market, our dealer rep network and OEM partnerships
6. A team that's literally done this before at billion-dollar scale

The Bigger Vision

Today: Portable Projectors. Tomorrow: The Entire Wall.

The smart TV market is worth $570 billion globally. In China, 17% of new "TV" sales are actually projectors. In the US? Just 2%.

We're about to change that.

Lumi Max is just the beginning. We're working towards building in other SKU's which fit squarely into our channels (think Good, Better, Best) in the portable projector category and eventually best in class projectors for in home.

Lumi Verse – Is a concept for our synchronized mesh projection system that will transform entire rooms into immersive experiences. Imagine multiple Lumis working together, tracking your eyes, creating seamless displays across every surface.

The Roadmap

1. 2026: Lumi IQ (AI assistant) & Lumi Vibes (ambient projections) launch recurring revenue
2. 2026: Accessory to make Lumi truly wireless
3. 2027/28: Lumi Verse transforms home entertainment forever

But we're building something bigger..

Conservative Projections. Aggressive Execution.

Our projections assume modest growth, but our track record suggests we'll exceed them with enough cash raised:

1. Hardware revenue scaling to $4M by EOY 2026
2. Software revenue beginning Q2 2026 (subscriptions, AI credits, premium content)
3. B2B comprising 40% of revenue (higher margins, larger orders)
4. International expansion starting 2027 (following GoPro's proven playbook)

Remember: The founders have done this before. Paul scaled GoPro from $64M to $8B+ mkt cap during his tenure, and Red Bull from ~$15M to $2B. Kody has taken multiple companies from $0 to $1M ARR. At Google, Leanne helped scale Pixel from an iOS challenger into a serious contender against Apple and Samsung, driving growth that established Pixel as a leading smartphone brand and earning multiple ‘Smartphone of the Year’ awards at Mobile World Congress

Projections are not guaranteed.

The Unfair Advantage: We've Already Built Unicorns

This isn't our first rodeo.

1. Paul Crandell (CEO): GoPro CMO through $8B IPO, Red Bull founding team (employee #15 in North America)
2. Kody Amburgey (President): Serial entrepreneur, former investment banker & VC, multiple 0-to-1 builds
3. Leanne Johnson (CMO): Former Google Head of US Devices Marketing and former Sr Director of Marketing at GoPro.
4. Max May (Head of Sales, Advisor): Former GoPro Head of Global Specialty Retail
5. Eric Weinrib (Head of Field Marketing and Sales): Former Red Bull Director of Field Marketing and BMW Field Events
6. Advisory Board: Michael Marks (Tesla, Flextronics), Tony Bates (Genesys, Skype, GoPro), Colin Evans (StubHub, OpenAI)

This team has collectively:

1. Built over $30B in enterprise value
2. Launched products in 100+ countries
3. Raised hundreds of millions in venture capital
4. Created multiple category-defining brands
5. Won many industry awards but most importantly the hearts and minds of consumers.

Be Part of the Fastest-Growing Category in Home Entertainment

We're raising capital to accelerate what's already working:

1. 40% - Inventory: Scale production to meet demand
2. 30% - Marketing: National RV shows, college campuses, digital acquisition
3. 20% - R&D: Accelerate Lumi Verse development and patent filings
4. 10% - Operations: Strengthen supply chain and fulfillment

Why Now?

1. Product-market fit proven (7,000+ units with minimal marketing)
2. Google TV partnership secured (massive competitive advantage)
3. Distribution locked in (Barnes and Noble College, RV dealers nationwide)
4. Recurring revenue launching Q2 2026 (not guaranteed)
5. Going in store Barnes and Noble College based on great performance in their online market place
6. Team that's literally done this before

Your Investment Gets You:

1. Equity in the first US pure-play smart projector company with a Google TV license
2. Access to a proven team with unicorn exits
3. Early entry before institutional rounds
4. Potential acquisition target for Chinese ODM's, Samsung, Sony, Google, or Amazon (not guaranteed)

The Future Is Projection

The Screen Revolution Already Happened.

Now Comes the Surface Revolution.

Twenty years ago, screens escaped the living room into our pockets, our wrists, our cars. But they're still screens. Still rectangles. Still barriers between you and your space.

Lumi represents the next leap: When every surface becomes a canvas.

Your tent fabric becomes a cinema. Your garage door becomes a stadium jumbotron. Your kitchen counter becomes a cookbook. The side of your RV becomes the biggest TV at the campground. This isn't about having another screen. It's about transforming the spaces you already love into experiences you'll never forget.

The shift is already massive overseas. Smart projectors claim 17% of the display market in China, versus 2% in the US. That's not a gap. It's a gateway. And we're positioned perfectly to walk through it.

We've built the team (GoPro's growth architects). We've secured the technology (Google TV integration). We've proven the demand ($1.4M+ in sales with minimal marketing). We've locked in distribution (Barnes and Noble College Bookstore Partner, national RV dealers - 90 +doors and growing daily).

Now we're opening the door to investors who see what we see: Entertainment is about to break free from frames, and we're holding the keys.

Let's project the future together.