How does Ghost Town Oats plan to scale up this aggressively while facing extreme supply chain instability? Companies such as Oatly and Minor figures have had a hard time delivering a consistent product, and also staying in stock for their wholesale customers (see: https://www....

Thanks for the question, Emrys! Supply chain instability is one of our biggest challenges, especially with such huge dreams of scaling up to meet demand. There is the risk of the known challenges, but also many challenges that will be hard to fully anticipate. The good news is this something we've been aware from the beginning and have brought on highly experienced partners to support us. Our manufacturer has been producing plant-based products at a large scale for over a decade. In addition,...

How did you arrive at a $10M evaluation? What are the current total sales of oat milk in the US and Globally? And are you offering pro-rata to investors on WeFunder?

Great questions, thank you Jonathan. Oat milk sales in the US have risen rapidly. In just a few years, oat milk has surpassed soy milk to become the 2nd most popular plant-based milk (behind only almond milk). Annual US sales are estimated at $350M, and the global oat milk market is valued at over $2B. However, we believe there is still a lot of room to go! The global plant-based milk market is over $20B, and is continuing to grow rapidly. We arrived at our current valuation cap through a com...

You mentioned that you hope to achieve one million dollars in sales in year one, is there any estimated number of net profits per container/ case?

Hi Luis, that is correct – we are currently forecasting just over $1M in annual run rate, and we are targeting 30-40% gross margin. Thanks for the question!

How is the oat milk inside your product different from the competitors? and on another note I will recommend you to start subscription sales B2C from the beginning as it is the best way to keep a loyal fan club and provide steady income.

Hi Mads, Ghost Town Oats is formulated by our own team of baristas with taste and functionality as the primary focus. We set out to create a product that not only functions similarly to whole milk when steamed, but has an ideal balance of smoothness, creaminess, and subtle sweetness. We hope that everyone will love it as much as we do 💜 👻 Thank you for the note on subscription B2C! We totally agree and is in the pipeline.

I have been following this only for a short while and might have missed the info I am looking for. Is your product on the shelf anywhere where I can purchase to do some side by side testing prior to making investment decision?

Hi Bill, the product is not currently on shelves, but within the next few weeks we will be rolling out to coffee shops in a handful of cities including Los Angeles, Chicago, and New York! We are also planning on doing a few, smaller direct-to-consumer releases before the end of summer. We will be sure to update our community with more info as soon as it is available.

Ghost Town Oats

Made by actual baristas, Ghost Town Oats is bringing delicious oat milk to anybody on every block!

ghosttown.world

Los Angeles, CA

Female Founder B2B Food & Beverage Retail B2C

Ghost Town Oats

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