FȲTA
Plant-based protein supplement, backed by founders of Cruise, Twitch, and NBA, UFC athletes
Last Funded April 2024
$4,405,760
raised from 267 investors
Highlights
Notable Angel
Raised $25k or more from a notable angel investor
1
Founded by the creators of the groundbreaking documentary, The Game Changers.
2
Our flagship product, Elite Plant Protein, is a plant-based competitor to whey protein.
3
Tastes and mixes better than any other plant-based protein, even disappearing into coffee.
4
Beat leading comparable products 3 to 1 in taste and texture at the National Food Lab.
Featured Investors
Invested $20,000
Invested $20,000 this round
“The Game Changers was an extremely impactful piece of media that kickstarted a global tidal wave of interest in plant-based eating. With James at the helm, FȲTA is positioned to revolutionize the plant protein market via their flagship product - Elite Plant Protein. It's upcycled, non-GMO, produced in the US and thanks to their exclusive partnership with EverGrain, has the ability to scale. On a personal note, I love the powder's taste and high digestibility. I'm excited to be on this journey...”
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Other investors include Notable, (CEO at Cruise), , , (3-time NBA Champion), (Founder / CEO at FutureStitch) & 260 more
Our Team
Founder & CEO
Producer/Narrator of The Game Changers documentary. Co-founder of the Game Changers Institute. Winner of The Ultimate Fighter. Elite Special Forces trainer. Ranked #3 on Men's Health list, "The 13 Most Influential Men in Health and Fitness".
Mike O'HareChief Operating Officer
Highly experienced CPG Operations professional, who has developed laterally integrated supply chain solutions
for innovative food and beverage companies such as CytoSport (Muscle Milk) and Quest Nutrition, including a $1BN exit to Simply Good Foods.
Claudia Cave Director of Operations
Managed Logistics Operations for several disruptive CPG brands including Just Foods, Bare Snacks, Perricone MD, and CytoSport (Muscle Milk).
