BRANDS NEED A NEW WAY TO ENGAGE FANS: GAMES
Mobile games are a $36.9B market and TV's biggest brands are already adopting them.
Games are the new frontier for brands to capture their fans' hearts and attention. The more interaction a fan has with a brand experience, the more loyal they are. That's why TV brands such as Pokemon have expanded their mobile app footprint, giving passionate fans unique experiences of 'living' the brand as much as possible.
Games Dominate App Downloads on Mobile
The mobile app market is estimated to hit $77 billion in gross revenue by next year. And the largest category by downloads are games with nearly 2 billion downloads in Q2 of 2016 alone.
OUR FIRST PARTNERS ARE CHIP AND JOANNA FROM HGTV's #1 SHOW
"Fixer Upper" is HGTV's most watched show ever. We're helping them get even bigger.
In the last season, which aired through spring 2016, Chip and Joanna broke cable records, with up to 4 million viewers tuning in to a single episode. Their all-American values, authenticity and sense of humor have rocketed them to the status of national sweethearts.
Viewers Last Season
FANS CAN NOW RENOVATE LIKE CHIP AND JOANNA
We've collaborated with Chip and Jo to create an authentic 'house flipping' adventure.
In 'Fixer Upper', Chip and Jo transform lackluster houses into dream homes. With Chip and Jo's help, we've recreated the house flipping experience for your phone or tablet down to the smallest details - choose your favorite shade of paint, put up shiplap siding, and stage your houses with Magnolia Market furnishings.
Renovate Your Dream Fixer Upper
Every choice and color imaginable at your fingertips to renovate and stage homes.
Design in 3D
Explore and customize materials from kitchen cabinets to dining room furniture sets.
The Art of House Flipping
Discover cities with hundreds of houses, starting around the Magnolia Silos in Waco, Texas.
MEET OUR PARTNERS
"Even beyond Alfred bringing monetization and publishing to the table, he also brought a team mentality where we could mutually stretch our wings to fly. Our BAFTA award-winning heritage has given us the privilege to cherry pick projects, and partnering with fun-gi and developing House Flip with Chip & Jo has been one of our most rewarding."
'HOUSE FLIP' WILL SOFT-LAUNCH IN DECEMBER
We plan to launch the game alongside 'Fixer Upper' season 4 and develop two new games next year.
Game Design Drafted
CEO, Alfred Fung, writes the concept, mechanics, and monetization for a house flipping game for growing brands.
Prototype Pre-production Begins
Concept and UI/UX art kicks off in preparation for a premiere at Electronic Entertainment Expo (E3).
Chip & Joanna Gaines Partnership
Alfred flies to Waco, TX to secure partnership with Chip & Joanna to create a house flipping game that grows their brand.
Brand Integrations from BEHR/Kilz and York/RoomMates Wall Coverings
In-game product placement integrations begin.
Integration of Landmark Partners
Landmarks across the United States join from Baylor University in Waco, TX to the USS Midway Museum in San Diego, CA.
Soft Launch submission to Apple for iOS Exclusive
Soft launch of the game aligned with the season 4 premiere of Fixer Upper on HGTV.
Production of 2nd Title Begins
HOUSE FLIP IS NOW THE #1 ADVENTURE GAME IN AUSTRALIA
Just a month into our soft launch, House Flip has proven it delivers.
House Flip has rocketed into app rankings as the #1 adventure game in both Australia and New Zealand. We've even already breached the rankings for Top Grossing Game at #80.
HELP US CREATE THE GAMES YOU WANT TO PLAY
We're a tight-knit team, and we want you to be a part of it.
"Building a thriving business is about building great teams. I witnessed this when Alfred grew his ad agency at M&C Saatchi, and I'm seeing it first-hand at fun-gi. We've both been in the games industry long enough to know the opportunity he's capturing can only be done with a crew that creates with purpose, knows the flow of fun, and is passionate about design. These are the ideals he holds to himself and those around him, and it's resulting in truly innovative game content."
The genesis of fun-gi and House Flip is a story of risk and reward. When I first flew to Waco, Texas to pitch Chip & Joanna Gaines, I had nothing but my will and a clunky demo funded from my dwindling life savings. Finding the tables turned with Chip pitching me instead, I knew our game was something special. But it wasn’t enough to create innovative content alone; after all, there are plenty of great games that land in the app stores unnoticed.
At fun-gi, we captivate customers in the app stores by partnering with brands which have exceptional alignment with our novel gameplay. Where Chip & Jo lift our game and open the doors to their zealous fans, fun-gi grows their brands and unlocks a new audience. Together, our audience heart share amplifies, further bonding the love that fans have for Chip & Joanna as well as for House Flip. Few others create content this way, and we aim to become the leader in publishing fun games for growing brands.
And the irony hasn’t escaped me that we’ve designed a game around the age-old business of real estate speculation. The simple concept of buying low and selling high is the very thing that drives who we are as a country: to take risks and reap their rewards. Joining us as an investor isn’t just about game creation; it’s a vote to keep the American Dream alive.