|1||We began turning a profit in Oct. 2019 with over $70k in monthly revenue. Up from $31,927 Oct. 2018|
|2||We're the only concept with mead, cider, seltzer, wine, kombucha and spirits all made in-house|
|3||Annual Revenue = $342k in 2017, $472k in 2018, $687k in 2019|
|4||Our founders are donating their shares to make the company community-owned|
|5||Conscious consumption is mainstreaming. 63% of consumers prefer to buy from purpose-driven brands|
|6||When existing shareholders require liquidity Wefunder investors will have opportunity to purchase|
|7||You can help the company succeed by voting on future business development opportunities|
|8||You can help improve the social value cooperative model to maximize the impact of conscious business|
As a leading progressive thinker, Alan’s passion and creativity only accentuate his entrepreneurial DNA. His timely expansion into the private event industry pairs perfectly with the tasting room’s core demographic and the distilleries vast product offering. It’s just one of many examples of his courageous leadership and effective guidance of FruitCraft, pivoting as necessary while remaining steadfastly committed to the company's principles.
FruitCraft undoubtedly has a phenomenal product line, revered by their loyal customer base and incidental consumers alike. My own personal anecdote would recall my very first visit to the fermentery. Before I finished my first glass that night, I was frantically conceiving how I would transport 10 cases of this flavor packed, refreshing and one-of-a-kind fruit wine from San Diego back home to Boston.
Alan has fast-tracked FruitCraft’s progress by incorporating its devoted community in a joint effort to model a reformed version of capitalism that seeks to benefit all of its contributors, not just the upper echelon. The School of Social Value is not a short-term trend. Corporations across the globe have begun adopting aspects of the social enterprise model and in turn they continue to fuel a seismic transformation in the way for-profit companies operate.
In my decade of investing, I have only come to know one thing for certain. That when all else fails, companies run by creative people delivering a high-quality product will always find a way to thrive. The most lucrative investments originated when an investor believed wholeheartedly in a driven, innovative and charismatic entrepreneur. The combination of people, product and profit margin has previously sufficed as grounds to invest in a blossoming enterprise. But as significant capital moves towards socially conscious investing and ESG funds (Environmental, Social and Governance), it is imperative that we incorporate a fourth “P” during our due diligence, by far the most critical – Purpose.
Prioritizing where I distribute my investment capital has always been essential. I seek to find companies whose underlying purpose is to better the quality of life for their consumers, employees and most importantly their community. I will only commit to founders and owners who allow their mission to steer their decision making process. Alan embodies that prerequisite to the fullest extent and I would put my money behind any venture with his name attached to it. When there is an obstacle, he envisions a solution. When things are static, he embraces flexibility and adjusts willingly. When there is an opportunity, he capitalizes and executes upon his strategy. I am proud to support FruitCraft and all that they stand for, but more importantly I support Alan. He has a knack for making this world a better place through meaningful change and a glass of vino.
We welcome you to join our community and embrace FruitCraft's initiative by raising a glass to good!
Here For A Purpose,
P.S. – The wine rocks!!
FruitCraft was founded in 2009 in a garage in San Diego, CA.
The founders were intrigued that the only fruits used in the production of alcohol were wine grapes and apples. It was obvious tons of other fun, delicious products could be made from the fermentation of other fruits like pineapples, mangoes, kiwis etc.
While the original concept was to make wine from fermented fruit, FruitCraft has applied its expertise in fruit fermentation to bring to market a wide array of other high quality and disruptive craft beverages.
As a fermentery and distillery, we are makers of the newest types of craft alcoholic beverages. Hard Seltzer, Hard Cider, Mead, Hard Kombucha, Wine from Fruit and Craft Spirits/Cocktails. We dispense these beverages in our flagship San Diego location where we recently launched a robust membership program and host all types of events from corporate to weddings. This is a novel concept that can spread across the country.
As such, with the proceeds of the Wefunder campaign we’ll begin the process of franchising, so that dozens of other concepts can be launched in a short amount of time, resulting in tremendous amounts of company growth.
We’re not just on Wefunder raising money. We’re pioneering a new model for business called a social value cooperative.
A social value cooperative is a company that is community-owned and uses its profits to create social value (or societal wealth).
This conversion is being made possible by the donation of the founders' shares into a community-owned trust (a social value trust).
“From the time we started this company we always knew we wanted to give it away, we just weren’t sure how,” says Alan Haghighi, FruitCraft founder.
“Now it’s been decided. We’ll be giving control of the company to people who want the same things we do. To leverage the FruitCraft brand to make as big of a difference as we can in our communities.”
These times are showing us that there is a demand to consume more consciously and that we have to be the change we want to see in the world. With your support we feel this is a step in the right direction.
While anyone can invest in the company to become a FruitCraft investor, only those who take the Social Value Pledge will become owners and be given voting status in the cooperative.
To obtain voting status as an owner of the FruitCraft social value cooperative you must take the Social Value Pledge by:
Unlike traditional cooperatives, a social value cooperative weighs an owner’s voting influence based on the amount of social value credit they’ve earned over the course of the previous year.
Participants can earn credit any time they bring value to the organization in excess of any compensation or return.
The most straightforward opportunities to earn social value credit are through helping spread the word via social media and by producing surplus value as an employee or a volunteer.
This system is also designed to identify servant leaders to qualify them to serve in positions of influence within the company, up to and including serving on the board of directors.
Over the past 30 years, new value propositions of organic, local, fair trade, and vegan have become mainstream concepts and have disrupted the marketplace causing large migrations of consumers who want to use their economic choices to make a difference.
As the negative consequences of our collective consumption become more visible, it is apparent that there is a growing interest among conscious consumers to minimize any collateral damage and maximize the potential impact of our choices.
To this end, we've pursued designing a social value cooperative to meet the needs of the conscious consumer and leverage the value proposition of “community-owned” to drive loyalty and advocacy.
If you’re local to the San Diego area or will be visiting, we invite you to make a reservation to receive a complimentary flight of our products before you choose to invest. While the flight is complimentary, we will collect a $3 gratuity at the time of the reservation.
To receive a complimentary flight, select which day you’d like to make a reservation from the link below.
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