Invest in Fluyo

The Problem

The only reason anyone fails to learn a language is because they quit...

... But learning a language doesn't have to be boring.

The Solution

Video games are one of the hardest things to quit on earth, so why not use one to learn a language?

... And Fluyo doesn't just gamify endless practice, we're building a true game that's fun and exciting to play every time you log on!

Fluyo is a language learning game.

Our highlights:

• Highest funded app in Kickstarter history with over $1.2M in pre-sales
• Currently in beta with around 4,000 testers giving great feedback every day
• Launching on December 12th to an audience of 1M+
• Aiming to reach $2.5M+ in ARR by July 2025
• Shipping premium AI tier early next year

Inside Fluyo, You'll...

... and most importantly, Learn!

Fluyo delivers a unique learning loop. Unlike many gamified education apps, we don't shy away from actually teaching learners. Instead, we make it fun and engaging - then make it worth the effort with a rewarding gameplay progression.

First, you'll learn grammar in our unique, interactive audio lessons, next you'll learn vocabulary in dedicated, simple learning sessions, finally, you'll practice it all a ton in our games and challenges!

And early next year, we'll be launching an AI toolkit with even more personalized learning, including:

• Personalized mistakes review
• Extended audio lessons and personalized practice
• Real-time social chat assistance
• Personalized lessons and tutoring
• Pronunciation and voice practice

So, how does Fluyo make money?

We're launching on a Freemium model designed to optimize retention while capturing revenue from the users who are getting the most daily value from the app.

We believe each active user will be invaluable in the long run as we test and iterate over the next year, and as we build an audience that makes our social tools and online games really come alive. To back up that belief, we're sacrificing some short term revenue to keep as many users on the app as possible.

And People Want It.

• Highest funded app on Kickstarter ever with over $1.2M in pre-sales
• 150,000+ waitlist
• Nearly 1M subscribers on Ikenna's language learning YouTube channel
• 10M+ YouTube subscribers in affiliate partner language learning YouTube channels accessible through Ikenna's network

Let's talk about the owl in the room.

Duolingo is our main competition.

Despite Duolingo's excellent gamification and huge growth engine, the owl has pretty poor retention, weak monetization, and lackluster educational value.

And that means we've got a plan.

And we're already on our way!

We're taking all the feedback, good and bad, and iterating every day.

Improving retention

• Squashing app-breaking bugs
• Extending courses by ~30x
• Feedback-driven improvements

Elevating daily engagement

• Improving replay-ability
• Optimizing pacing
• Increasing gamification

Optimizing Features

• Improving feature adoption
• Boosting feature engagement
• Elevating feature impact

We're launching small cohorts of new users through promotional beta-access giveaways to get fresh eyes and feedback along the way.

What's the market?

Fluyo targets 14-42 year old individuals in the online market who are interested in games. Pricing has been validated by our competitors and our Kickstarter pricing.

About 50% of the market is made up of individual learners, and about 75% of the market fits our target age. Finally, about 67% of our age range plays mobile games.

SOM: 14.75B x 50% x 75% x 67% ≈ $3.7B

And the individual online market is expected to make up most of the overall growth for the next few years.

Our Go-to-market Strategy targets $2.5M ARR.

Launching in December to target end-of-year excitement and New Year's resolutions

We've got the right people to make it happen.

Our team is made up of former founders, polyglots, and language learners.

And here's the plan for the future:

(not guaranteed)

Have questions? Email Zack Smith, Co-CEO at [email protected], or tag @Fluyo_Zack in our Discord.