Fila Manila

Hello, We’re Fila Manila! 👋 🇵🇭

Fila Manila is here to represent the next generation of Filipino-American (Fil-Am) flavors! We are a CPG Start-up pioneering Filipino representation on store shelves. We have a line-up of award-winning products including a historic Banana Ketchup, Adobo marinade, and a Ube spread. We sell our products in retailers across the United States, on Amazon, and our website. Your investment will allow us to expand further, inform folks of the delights of Filipino cuisine, and grow our brand.

Filipinos are the 2nd largest Asian American Community, yet have nearly ZERO representation in CPG Foods.

A Bright Future! ☀️

As the fastest-growing Asian cuisine in the United States, Filipino cuisine has a bright future that we are at the forefront of. Our products are accessible to everyone. All our products are gluten-free, dairy-free, vegan, and with no fake ingredients for a fully approachable and authentic culinary experience.

Meet Fila Manila’s Uniquely Qualified Founder, Jake Deleon.

Hi, I’m Jake! I’m a 1st generation Fil-Am, who was born in the Philippines and raised in NJ with countless memories of joyful family gatherings.  At the center of each gathering was a table overflowing with home-cooked Filipino dishes. I remember the delicious flavors of our food together with the laughter of my family bringing comfort and joy to my heart. 

“I created Fila Manila to celebrate the joy of Filipino family, culture, and our delicious cuisine and to share it with you.” - Jake Deleon, Founder.

Jake has experienced the high level of disruptive global brands such as Starbucks and P&G. In true entrepreneurial grit, he used his 2020 stimulus check to fund what is now Fila Manila. Jake now sets his sights on finally adding Filipino food representation to grocery stores and online retailers.

Why Should You Invest in Fila Manila? 🫵

1. We exist in a category that has untapped potential and is on the cusp of a cultural breakthrough. Filipino cuisine is on trend and growing rapidly.
2. Fila Manila currently has 80% of the market share for the CPG Filipino sector (according to Spins Market Data, June 2022, SS Cooking Sauce/Other Condiments, Filipino, Enhanced Natural Channel)
3. We have an ever-growing reach on social media platforms such as TikTok and Instagram. We’d like to invest in digital marketing strategies.
4. Fila Manila is providing innovation to the Asian set while contributing to incremental category growth in multi-channel.
5. Our retail partners include Whole Foods, Target, Stop&Shop, Meijer, and other regional chains. Along with online retailers like Amazon, Umami Cart, and Weee!

Why We Are Looking for Your Investment.

Passion for bringing Filipino cuisine to as many kitchens as possible is quite a journey. We don’t want to achieve this alone! We are opening up this investment opportunity to share in Fila Manila’s success with our support. We plan to use investment funds to accelerate our growth, increase our consumer base, and reach new consumers.

In the Spotlight! 🦈

You may have seen us on Shark Tank on March 1st, 2024! We were fortunate to land a deal on-air with the guest shark, Daniel Lubetsky. Our appearance has resulted in a whirl of excitement in our brand. Your investment will assist us in channeling this momentum into uninterrupted sales growth. Check out our segment on Shark Tank on Hulu (Season 15, Episode 16)

Fila Manila has a steadily growing online fanbase and uses successful digital marketing strategies to increase sales conversion.

Online Sales are Surging and People are Raving! Join the Wave! 📈📈

We have seen a surge of sales in 2024 on Amazon and Fila Manila's own website listings. Not to mention, plans to expand our product availability in even more brick and mortar locations this coming year. The media has spoken! And they can't get enough of Fila Manila's delicious and authentic flavors. Fila Manila products have been the recipients of awards such as: Self Pantry Award, Nexty Award, and KeHe On-Trend Award. Bon Appetit even called Fila Manila the "Best We've Tried."

Become a Fila Manila investor and join us in becoming the household name for Filipino Cuisine nationwide!! 😊 🇵🇭