📈 900K+ monthly active users, 2.7M+ active app installations, and 1.1M+ daily email subscribers.
💰 Prev. investors incl. General Catalyst, a16z, Jack Dorsey, Will Smith, and Carlos Slim.
🌎 12M+ accounts and 2M+ lifetime transactions across 135 countries.
🙏 T-Pain is our "VP" of Product Testing.
📊 $324B global luxury goods market and growing.
💪 We have an established lifestyle brand, featured by Vogue, Rolling Stone, Forbes, and Apple.
Why investors us
$8,281,797 since our founding
I am investing in Fancy.com because I believe the risk reward is terrific. Fancy once had an implied private market value of over one billion US dollars (!) and a top shelf investor list that included Will Smith, Carlos Slim Domit, and Francois Henri-Pinault. The capital previously raised amounted to over $100 million US. While some of that capital was poorly allocated, much of the remaining underlying assets that were developed with that capital are of substantial current value. These include: - The Fancy brand name and URL/web site real estate
- 2.7 million verified installs of the fancy app
- Over 300,000 monthly visitors to Fancy.com
- Outsized potent SEO authority that has great value
- A tech stack that is up-to-date and world class on which to maintain and build the e-comm platform
All of these are the assets which you as an investor will own by investing now, from the pained days of “old Fancy” valued that was valued at > $1.2B
A bit over a year ago, new management was brought in and the company is now spearheaded by Greg Spillane. Greg and his family live near me here in San Diego. We chat often, and Greg and I used to meet monthly for coffee, pre-COVID. Greg and his team have done a wonderful job of stripping down the old bad habits, a too high expense structure, junky product from vendors that didn’t fulfill promises, a distracted product mix and more. Basically everything has been retooled.
- Average order size is up 25%+
- Margins are 3x year ago
- Monthly burn rate is down over 60%
- Return on ad-spend is up over 150%
For full transparency, I put $200,000 into Fancy a year ago when I first met Greg and reviewed the plan. I am also familiar with some of the other investors both from prior and current capital raises. The current raise is at a maximum, a modest total enterprise value of $12 million.
Going forward, the investment bet I’m making is this. I believe that the current underlying assets; name, traffic, authority, and technology are worth roughly $10-12 Million, or at the price I, and perhaps you, are investing at today.
When investing my hard earned capital, I first look for how far I can fall. In the case of Fancy, I think the downside is from “curbside level.” And the upside is completely open ended and why I love this risk reward. I believe the closest public comparable is Etsy. If Greg and team is able to sharpen the product offering, and take full advantage of the embedded historical enthusiastic user base, there is substantial and frankly unlimited upside. In a world where the investing public rarely gets a fair shake and an early look at a real company with a chance to invest alongside seasoned investors, this is that shot.
Actual miles may vary, but in my mind this is a chance to earn multiples of invested capital, and maybe have a bit of fun. The upside-downside calculus is favorable and capital invested at this valuation will give the Fancy team perhaps a year and a half of runway to get the merch dialed in. There’s a good YouTube link on the Fancy site to the view the idea directly from Greg, in his words.
And remember, investing in illiquid private equity is exactly that. Illiquid. Invest accordingly. Should you decide to join the Fancy investor group, good luck to us all
Michael BalogPrivate investor Lead Investor
Investing $2,000 this round & $200,000 previously
As a serial entrepreneur with multiple exits, Greg’s passion is building high-growth technology companies. Former Division I athlete and holds an MBA from the University of Southern California, Marshall School of Business.
David is the cofounder/CEO of SameSide. Prior to SameSide, David was part of the leadership team that built and launched Airbnb. He has held senior operations roles at Twitter and Shuddle. He is also a former Navy SEAL specializing in intelligence.
Visionary and Participatory Marketing Leader with proven ability to create comprehensive marketing strategies and execute channel-specific, relevant programs that engage the target consumer, grow the brand, and deliver upon revenue goals.
Rick with interview Greg Spillane. Greg will discuss the correlation between high-level athletics (Pro / College) to a work environment. The same traits that a great coach/team has translated to running a company and building a high performing culture.
Greg Spillane is a serial entrepreneur. Greg's exited companies, but he's also been the guy that turns companies around. His latest effort is Fancy. Fancy is a curated shopping experience that compiles the best things the internet has to offer. Greg didn't start out as a business saving CEO...he w...
Adam Torres and Greg Spillane discuss Fancy.com. Subscribe: iTunes / Spotify / Stitcher / RSS Apply to be a guest on our podcast here Show Notes: Fancy.com is a leading online retail platform where users can buy and sell some of the most unique products in the world.
Building a more human shopping experience in an online world
Fancy combines community, commerce, and content creating a unique social commerce platform to discover, share, and shop a curated collection of extraordinary lifestyle products.
💰 Investors incl. Jack Dorsey (CEO of Twitter), Francios-Henri Pinault (CEO of Kering, owns Saint Laurent, Gucci), and more.
... and Carlos Slim (billionaire, business magnate), Will Smith, and more. Why? To date, 12M+ people from 135+ countries have come to Fancy to discover, share, and purchase the most interesting, unique, lifestyle products in the world.
💪 People want Fancy.
Since our inception, we’ve grown rapidly to carve out a unique space—providing a destination to discover a curated collection of the most interesting and socially-relevant products in the world.
✅ Our platform solves one problem.
No other platform offers the combination of content, commerce, and community for buyers and sellers
📈 This is an untapped market opportunity.
The market opportunity is huge, with Fancy already positioned as one of the top players in the global lifestyle goods market.
In the US alone, retail e-Commerce is booming.
At $374 million in 2020... expected to grow to $476 million in 2024.
💸 Our business model WORKS.
With 10+ years in operation, we know our model works — and we’re only going upwards from here. Our end goal is a liquidity event within the next 3-5 years.
📊 The future is bright! Here's what's next for Fancy...
We’ve created a clear path for growth in 2020 and beyond. Here’s what your funding will help us achieve:
🗞 What the press has to say...
🧢 Investor perks — what you'll get
🙏 Join us!
Help us power social-driven discovery through engaging user experiences and high-quality lifestyle images.
What does your company do?
We are the "Anti-Amazon."
Users come to Fancy to discover and shop extraordinary products from purpose-driven brands across the world.
A purpose-driven brand is motivated by their core mission. They exist to meet a need in society, and that purpose informs the brand's vision, mission, story, visual identity, and decision-making.
Consumers are no longer investing their time and money in commoditized products. They want to buy from companies that stand for a purpose.
Where will your company be in 5 years?
Driven by the increase in consumer demand for purpose-and our unique market position as the "anti-Amazon" we forecast rapid growth with gross sales of $2B+. This positioning us well for a substantial liquidity event.
Why did you choose this idea?
Consumers are increasingly drawn to purpose-driven brands with compelling and authentic narratives — yet, there is no clear-cut destination to facilitate new product discovery. So, we made it.
Even though consumers are increasingly drawn to inspirational brands and artisans with compelling, authentic narratives there is no clear-cut destination to easily discover and shop new products.
Saturation on FAANG platforms has made it increasingly difficult for brands and artisans to profitably acquire new customers.
Fancy brings the two sides together.
How will you make money?
Fancy’s primary business model is as an eCommerce platform facilitating the sale of consumer goods. Fancy receives a transaction fee on each sale. Fancy does not carry inventory, which lowers their working capital requirements and carrying costs. In exchange for their transaction fee, Fancy facilitates the sale and shipment of vendor goods.
Does a bad economy affect the company?
We have recently seen double-digit growth on a month-over-month basis. Our marketplace model allows us to quickly shift towards consumer trends by providing them access to products that are most relevant to any current situation.
When do you plan to raise the next round?
Although we expect to be approaching cash flow breakeven by Q2 2021 and could opt to grow organically, we anticipate raising $8M - $10M in growth capital to support the exponential growth of the company. We anticipate $8M - $10M provides us with the right balance of capital to maximize growth while minimizing shareholder dilution.
What is the history of Fancy?
The Fancy brand has been building since the company was founded in 2010. Along the way, the company experienced massive growth as buzz built around the Fancy name and our incredible customers and merchants came on board to buy and sell the coolest products in the world.
Over that period the company raised a great deal of investor capital which allowed us to invest in our proprietary technology and build a world-class brand. As a result, the company’s valuation soared.
However, too often, the inverse of growth is profit, and the company’s losses mounted over time. Eventually, the Board and investors stepped in and restructured the company in 2018 at a significantly lower valuation. A new management team was installed in early 2019 and tough choices were made to complete the turnaround of the business. Ultimately the company is in a much better place for the future. We closed unprofitable business lines, edited our product mix, slashed expenses, revamped the team, and have our eyes laser-focused on profitability going forward.
By investing at today’s valuation, you get the benefit of all of the historical investment, all of Fancy’s assets, technology, world-renowned brand name, and a clean focused business plan going forward.
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