Question 1

Greetings, I really like your biz model. I could not locate a marketing plan, do you have that listed somewhere, also do you have details about use of proceeds? THANKS

Accepted Answer

Hi Bobby, excellent questions! Let me elaborate on our marketing plan and strategy. Our goal #1 is to jump-start customer acquisition with paid marketing (App Store search ads, Google Play search ads, Facebook ads). We have experimented with those channels before, and we know that our messaging strongly resonates with prospective customers, and results in high click-through-rate and high conversion to download. Virtually every Mom and Dad can relate to the problem we're solving. We expect the...

Question 2

Hi..I see that Google Play has only 100 downloads of your app, what is 250,000 monthly users by June 2019 based on?

Accepted Answer

Hi Sagar, thanks for your question! Our Android app is brand-new. We launched it quietly as a public beta / MVP (minimally viable product), knowing that it wasn't fully ready for public consumption. We've been rapidly iterating on it ever since - we're already on version 18 - and are getting very close to feature parity with the iOS app. Once we get there, we'll publicly announce the launch of the Android app and start marketing it, first organically and then with paid methods like Google Pla...

Question 3

Hi, Elena, I noticed that your iOS app is not present in Russian App Store. Is there any business reasons for you to limit your audience to a specific store or geography of users instead of launching worldwide (even considering the limitation of language barrier until you have...

Accepted Answer

Hi Alexey, Done! We made our iOS app globally available - in Russia and other countries :-) We've been limiting it to English-speaking countries because our app is not localized to any other language (yet), and we were concerned about poor user experience. But you convinced us that it's better to be available more broadly, and then we'll localize the app in countries that are taking off. Hope Russia will be one of them! (I'm originally from Russia - so routing for it). Elena.

Question 4

Greetings, when do my SAFE shares turn into Preferred shares?

Accepted Answer

Hi Bobby, Thanks for your question! As with all SAFEs, you get Preferred Shares at the time of an equity financing round (i.e., a priced round with a specific valuation). To quote the actual legal document from Wefunder, section 1a: Equity Financing. If there is an Equity Financing before the expiration or termination of this instrument, the Company will automatically issue to the Investor a number of shares of Safe Preferred Stock equal to the Purchase Amount divided by the Conversion Price.

Question 5

Greetings, you have an excellent business model. You have listed in the "C" form #7 "attached appendix A business description & plan" but i was unable to locate appendix "A", can you provide directions? THANKS

Accepted Answer

Hi Bobby, Sorry about the confusion about the Appendixes in the form. I'm guessing it's a templated field. There's no separate business plan beyond what's in our Wefunder profile (the profile itself, the pitch deck, and the answers to previously-posted questions in this Q&A section). If you have more in-depth questions about our business plan, please feel free to schedule a time on my calendar: https://calendly.com/calroo/elena Thanks! Elena.

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