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Invest in Fabulingua

In explosive market, story-based mobile game disrupts the way children learn languages

Pitch Video
Investor Panel

Highlights

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🏆 Voted Best New Language Learning Technology - 2021 Launchpad Int'l Language Education Competition
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📱 Founding team: CEO lead mobile app to NASDAQ IPO + background in linguistics & psychology + mobile game expert
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🌎 Education meets Gaming. Language learning market doubles to $115B by 2025; mobile gaming will grow to $272bn by 2030
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💸 Freemium subscription for teachers & families (B2B2C); recurring revenue platform + gameplay monetization
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📈 90,000 downloads in 20 months, 75% of trials convert to paying subscribers
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👪 Children's digital language market is the next big growth story; planned rollout in multiple languages & markets
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🍯 Advisors incl. growth leader of Honey & Acorns, founder of Friendster + Professor at Princeton
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💕 Female, Latina-founded with diversity and access at the heart of its mission

Our Team

We want to make learning a new language more fun and accessible for kids so that future generations will develop the innate empathy, cultural awareness, and preparedness to lead an increasingly globalized world.

Why FabuLingua?

Traditional language learning methods are ineffective and unenjoyable. In a fast-growing market of hungry language-learners, FabuLingua is the freemium subscription app based on learning science that harnesses the power of stories and gameplay to teach kids new languages more effectively and enjoyably than ever.

Memorizing vocabulary lists and learning grammar rules are old, worn out methods of learning a second language, and learning science has shown them to be ineffective. In addition, these methods generate stress, raising an 'affective filter' in the brain which impairs its ability to absorb information. Yet most available language learning products still use these discredited methods.  As a result, kids aren’t learning.

Colorful children's stories and gameplay are inherently motivating for children and known to reduce their stress. FabuLingua combines stories and game design with the latest learning science around "comprehensible input" to create a new interactive format that delights and engages kids, and eliminates what language learning experts call the 'affective filter' - stress that inhibits language learning.

Magical Translations® is the patent-pending learning method based on an immediate spoken translation that’s strategically and rhythmically woven into the written language to create “comprehensible input”. It’s a uniquely efficient method that keeps the child engaged in the story while playfully developing comprehension, literacy and pronunciation.

Learning languages is an asset to individuals, families, and society. Bilingualism makes children smarter, improving executive function including attention, prioritizing and multitasking. They become better communicators and develop stronger social-emotional skills, empathy and cultural awareness. It even helps protect their brains from age-related diseases.

The cost of live language tutoring or building an extensive collection of books leaves many families without access to the benefits of learning a second language. FabuLingua's digital platform provides a practical, affordable solution for families everywhere—one that is effective and democratizes language learning.

FabuLingua is scaling fast: this creative team has released 15 stories, 60 associated in-story mini-games, and 55h of learning in the last 18 months—with another 50 stories in the production pipeline, 500+ teachers on the waiting list for our teacher module, 80k downloads, and a solid start on subscription monetization.

Our stories are sourced from authors and illustrators all over the world who are able to publish and monetize their creativity on FabuLingua's platform while providing our learners with beautiful, unique, culturally authentic stories.

Today, 1.8B people are learning a new language on and offline, and they are spending $60B to learn. This consumer language learning market is set to almost double to $115B by 2025 and continue with 18.7% annual growth to $170B by 2027. This is led by digital delivering almost 4X growth by 2025.

Innovation in the adult language learning market has been richly rewarded and disruptors such as Duolingo and Babbel now dominate (with an IPO in the near future). The children’s language learning market lacks any such dominant players, is highly fragmented, undercapitalized, and starving for exactly the type of unique innovation and disruption FabuLingua is offering.

There is no shortage of awards for FabuLingua. This incredible platform was recently voted best language learning technology by language learning experts, and was a winner in the 2021 Fast Company Innovation by Design Awards.

Innovation in adult language learning exists in the form of products like Babbel and Duolingo, but their content and methodology were not designed with young children in mind, and can’t be easily adapted to be a compelling, effective way for kids to learn a new language.

With 75% of trials converting into subscriptions, it’s safe to say that teachers, parents, kids, and industry experts all see and feel the difference in FabuLingua.

Founding pair boast previous NASDAQ IPO, founding team in Linktone, background at Goldman Sachs and L’Oréal, and an education at Harvard, Oxford and Cambridge. With a Board of Advisors equally impressive, it’s no wonder FabuLingua is well on its way towards niche domination.

FabuLingua is unique in the increasingly fragmented children’s language learning market and emerging as a player poised for niche domination, offering the whole package: from an interactive story format, to game design, long-term effectiveness, and a wide range of beginner-to-advanced content that puts kids on the path to fluency.

Lofty goals for this language tech innovator include building and launching a teacher dashboard to meet demand from schools and gig language teachers, reducing story production time by 50%, and growing their addressable market by 20x launching FabuLingua English for the US, Latin American and Chinese markets.

As our world keeps changing, one truth remains constant: second languages are a superpower that benefit individuals, families, and society. The effective communication, increased empathy, and cultural awareness that bilingualism develops will shape the future leaders of an increasingly globalized world. Join us as we meet the challenge.

Snag a subscription or two (or 2500!) when you invest in FabuLingua—for yourself, your family and friends, or an entire school of your choice!


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