A New Category of Whiskey—100% American-Grown Sorghum
We’ve created an exceptionally smooth and rare whiskey from the gluten-free and environmentally friendly sorghum plant, one of the world’s finest natural sweeteners.
Sorghum, or sorgho, has been the primary ingredient of the oldest spirit in history, Chinese baijiu, for over 5,000 years. Today, Chinese baijiu is by far the most popular alcohol in the world, with 1.1 billion cases sold in 2016.
The American Market for Sorghum Spirits is Untapped
And we are proud to say we're one of the first sorghum whiskeys on the shelf.
In early 2016, James F.C. Hyde Sorgho Whiskey was officially approved a “whiskey,” and we are already propelling sorghum whiskey to become a rival of bourbon and rye.
Our customers LOVE the taste of James F.C. Hyde Sorgho Whiskey
"Smooth, versatile and delicious! I've recommended James F.C. Hyde to many of my friends who swear they don't like whiskey, and they find they LOVE this whiskey.
- Geri Miller (5-Star Facebook Review)
"I was a Jameson Irish Whiskey drinker until I tried James F.C. Hyde. It goes with everything, especially a good cigar. I would highly recommend this unique spirit."
- Randy McAdam (5-Star Facebook Review)
The Whiskey Market is Booming
The time has never been more ripe for a revolutionary new whiskey to enter the arena.
The global spirits market is worth $100+ billion and is growing at 4.5% annually. American whiskey (Bourbon, Tennessee, and Rye) was up 7.7% in revenue in 2016. As a sorghum spirit, we also plan to tap into the $80 billion market of Chinese baijiu.
Cases of super premium whiskey sold per year
super premiums market annual growth
We're making rapid and continuous progress in the market
We've secured distribution in ten states, including the 4 largest U.S. spirits markets (California, Texas, Florida and New York). Our sales are exploding with Sorgho Whiskey volume nearly tripling in 2018 vs 2017.
rating from The Whiskey Wash (Best in Category)
What's next for Sorgho Whiskey?
We're planning to add at least 3 additional states in 2019
We are using technology neglected by traditional whiskeys, such as social media and crowdfunding, to rapidly build up a community of brand ambassadors. Our board member, Brian Van Flandern, named America’s Top Mixologist by Food Network, will also actively promote our product by building relationships with the nation’s most prominent writers, restaurants, bars, and mixologists.
Use of Funds
Having acquired the distiller of our Sorgho Whiskey - Jersey Artisan Distilling - we're now turning our focus and resources to build up our barrel aging inventory and to further develop the James FC Hyde Sorgho Whiskey brand.
Together, We'll Disrupt the Whiskey Industry
James F.C. Hyde Sorgho Whiskey is not just a whiskey like no other–a new gluten-free American whiskey of remarkable smoothness and the highest quality, made from nature's miracle crop, sorghum, and possessing unlimited and untapped potential. It is a whiskey hell bent on revolutionizing two American industries, forever changing the landscape of both 1) the American whiskey market with a new Sorgho Whiskey "category" akin to bourbon and 2) the American agricultural landscape by launching sorghum as a mainstream ingredient in the American spirit market.
Most people would be content to revolutionize ONE. Why do we think it's within our grasp to revolutionize TWO?
Here's what we see that illuminates our revolutionary vision:
- Nature's miracle crop, sorghum, is remarkably environmentally friendly, produces a spectacular gluten free new American whiskey, and is untapped in the American market, yet possesses unlimited potential.
- Sorghum is the primary ingredient of the most popular spirit on earth (Chinese baijiu, with over 1.1 billion cases sold last year).
- We've been making substantial technology investments in the sorghum seed to bottle supply chain since 2012. Those investments have gained us a royalty free license to the Sorghum Production technology used to plant, harvest, extract, clarify and dehydrate the "rare and delicate sugars" with unprecedented efficiency in terms of both volume and cost.
- America's sorghum growers, through the National Sorghum Producers & United Sorghum Checkoff Program, and at the grassroots level, are lining up behind our effort.
Call us cocky, or arrogant or simply crazy. But we believe: 1) the global economic potential for a new American Whiskey made from sorghum is near limitless and 2) if we can capitalize on that economic potential, we have intellectual property protection in place and control the strategic choke points along the supply chain, which will deter potential competitors.
Should that vision become reality, the result? A new American whiskey which will forever change the whiskey market. And a new, high value add cash market, forever improving the life of America's sorghum growers.
You can help us leave our footprint on the world. Join us and our nearly 38,000 Facebook fans in the Sorgho Whiskey Revolution. Help us get to the next level by investing your hard earned dollars. And if you appreciate great American whiskey, try Sorgho–we're confident you'll become a loyal customer, an advocate and a brand ambassador spreading the word of this revolutionary new American whiskey–James F.C. Hyde Sorgho Whiskey–a whiskey like no other.
The adventure goes on. Become a part of it and come along for this exciting ride.