Koia

🌿 Making delicious, plant-based nutrition accessible to all

Last Funded May 2022

$5,190,990

raised from 254 investors

Highlights

Notable Angel

Raised $25k or more from a notable angel investor

1
🚀 $36.4M in 2021 sales revenue & 197% annual revenue growth
2
🔥 Backed by investors Chris Paul, Kevin Hart, Kyler Murray, Cordae & The Weeknd
3
🏆 World-class team from Vitaminwater, FourLoko, Califia & Coca-Cola
4
🎯 17,000 retail stores including Target, Walmart, 7-Eleven, Wegmans, Safeway & Whole Foods

Featured Investor

Our Team


Why Koia?

We’re on a mission to make delicious, plant-based nutrition accessible to all. In today’s on-the-go world, nutrition should be a convenient no-brainer!

Koia conveniently delivers naturally craveable and nutritious plant-based drinks packed with protein and little sugar. Koia is for everyone, everywhere. Koia sees no difference between the 99% and the 1% because Koia is healthy and delicious for the 100%.

Koia opened a community investment round because we practice what we preach. We carved out 10% of our institutional investment round for our Koia community. Koia is bigger than just beverages - it’s a movement to create access to convenient, plant-based nutrition for all. And we want to give the Koia community the opportunity to be invested in our mission.

As a Koia investor, you’ll be investing with NBA All-Star Chris Paul, Kevin Hart, Cordae, Kyler Murray, the Weeknd, other amazing celebrities, and numerous institutional investors who love Koia.

Our investors are invested in making plant-based nutrition more accessible to all. For example, Chris Paul and Koia are working together to get vending machines to Historically Black Colleges and Universities (HBCUs) and other universities across the country to ensure everyone have access to delicious, convenient, plant-based nutrition.

Koia’s mission is a big reason people love us, but people love Koia even more because it’s highly delicious and nutritious!

We achieved a 197% revenue annual growth rate last year and an 83% compound annual growth rate since inception. As our sales increase, so do our margins!

Koia is the #1 protein-based beverage brand in "natural." With accelerating sales and expanding distribution channels, Koia has a clear path to $350M in sales.

And when you invest in Koia, you’re not only joining us to democratize access to plant-based nutrition for all, you’ll also get some pretty neat perks!

  • Annual investor call with our CEO and leadership team;
  • First dibs on limited edition seasonal flavors, merch, and events; and
  • Innovation Panels, where you can give Koia feedback on new products & future flavors!

How does this work?

  • Sign up for a Wefunder account if you haven’t already by clicking the “Sign Up” link on the top right-hand corner of the page.
  • Choose an amount you want to invest up to the legal maximum, from $100. 
  • Complete your investment documents.

What are the terms of the investment?

  • We’re raising on a convertible note with a $115m valuation cap, a 20% discount rate, and an 8% interest rate.

What’s a convertible note?

  • A convertible note is an instrument that may convert to stock upon the occurrence of certain events, such as upon the consummation of the company's next priced round of financing above a specified dollar amount. The convertible note outlines how the conversion price will be determined and ultimately, how many shares you will receive in the event your convertible converts to stock.

How will the shares I receive be determined?

  • In this deal, there is both a valuation cap and a discount rate. The effect is as follows: at the consummation of the company's next priced round of financing above a specified dollar amount, the conversion price that you will get for the shares will be based whatever is more favorable for you, the investor: the price implied by the valuation cap or the price implied by the discount rate on the new shares.

What’s a valuation cap and discount rate?

  • The valuation cap sets the maximum price that the convertible note will convert into equity and the discount rate provides a discount on the share price in the next priced round of financing. 

Why is there an interest rate?

  • While the convertible note instrument is outstanding, Koia will pay 8% interest on the outstanding amount. This accrues to your investment and increases the number of shares issued upon conversion.

What’s the minimum I can invest?

  • The minimum investment amount is $100.

What’s the maximum I can invest?

  • Everyone can invest up to $2,200. However, you can invest more depending on your net income and net worth. You can view how much you can invest by adding your net worth and net income under “Investor Limits” here: https://wefunder.com/settings
  • Although you may be legally able to invest more, your investment may be capped depending on the interest we receive in this round.

Do I have to do anything for Koia as an investor?

  • No. This is a no-obligation opportunity for you to invest. All you’ll have to do is invest!

When will the money leave my account?

  • If you fund your Wefunder Cash account, your funds will move from your account immediately, just like online shopping.
  • Once the campaign is closed, your funds are permanently deposited into Koia via Wefunder. This is irreversible as confirmed investments cannot be refunded.
  • For other questions, please check out Wefunder's FAQs or contact [email protected].

Do I need to be an accredited investor?

  • Nope. Everyone can invest up to $2,200 without being accredited. For higher investment amounts, you can add your net worth and net income under “Investor Limits” here: https://wefunder.com/settings

Overview