Selling Happiness by the Scoop
In 2015, with nearly a decade-long career at Intel, Kelsey found herself coasting through life. She'd developed an unhealthy relationship with alcohol over the years and lost sight of her passions. She made the decision to get sober and with her newfound energy, she set off to bring something new to an otherwise mundane dessert market.
Her edible and bakeable cookie dough recipes were a huge hit. On her first day vending in Dolores Park, she sold out in 3 hours.
Cookie Dough > Ice Cream
Now, DOUGHP has a storefront at San Francisco's famous and tourist-heavy Pier 39, which welcomes 10,000 new customers every month. We also sell out of a ballpark kiosk for SF Giants games at AT&T park as well as a weekly pop-up at Off the Grid: Fort Mason Center. We register ~$30,000 in net income a month, and are planning to expand to 3 total stores by the end of 2018. We've seen this city fall in love with delicious, safe-to-eat cookie dough, and it's time to spread that love to the rest of the country.
Eat it Raw or Bake it
DOUGHP is best enjoyed raw – but added bonus: you can bake it! With a vegan substitute for the eggs, you can pop some dough in the oven and enjoy fresh baked cookies! Eat it or heat it.
DOUGHP for Hope
Given Kelsey’s personal experience with addiction, DOUGHP is on a mission to help others with their own journeys through mental health - and the addictions that can stem from it. Cookie dough is a throwback to our best memories - like sneaking a spoon lick or chowing down with friends. Treating yourself to cookie dough is a small act of self-love that makes adulting bearable.
We’re working to bring this happiness to the masses with a road trip down the West Coast visiting mental health facilities, sober houses, and colleges. We’ll remind people it’s ok to not be ok, and encourage them to share raw conversation over a scoop of raw cookie dough.
Kelsey’s also fighting for mental health support from employers – and it started right at DOUGHP. All employees are offered two paid mental health days, and we subsidize mental health care for those who need it.
What’s more? All our cookie dough is mixed up at a non-profit kitchen in Berkeley called The Bread Project, which employs low-income individuals and teaches them skills for self-sufficiency. They've mixed nearly 60,000+ pounds of dough for us and continue to expand their training program.
Our Progress So Far
In just over a year in business, we've sold over $730K worth of cookie dough. It’s time to capitalize this rapid growth and expand. If we raise our minimum fundraise goal of $50k, we'll be able to fill purchase orders for distribution in grocery stores across California. At $250k, we'll build out an epic flagship Cookie Dough Bar on the Las Vegas Strip inside the Miracle Mile Shops . With a raise of $500k, we can open an additional storefront in Los Angeles and hire more full-time staff employees.
First Scoop of DOUGHP Sold at Dolores Park
When Kelsey got sober, she rediscovered her passion for baking, making cookie dough that sold out in Dolores Park after just 3 hours!
Grand Opening at Our Market St. Kiosk
Bonus: this was also Kelsey's 2-year sobriety anniversary!
Food Funded Finalist
Selected as speaker in the event and hosted a table in the Investor Showcase.
Opened Kiosk in SF Giants' AT&T Park
Open Food Cart at Salesforce Transbay Transit Center's Rooftop Park
The new transit hub will service 100,000 daily commuters with five total vendors.
Begin Renovations in Las Vegas Cookie Dough Bar
Finalize Franchise Model
Finalize Franchise Model for spring rollout to first 2-3 franchises.