Youngwon’s idea to build a portfolio of craft beers that not only fits Asian-American palates but also fits how most Americans choose to drink their beers just makes sense. As a jaded alcohol-industry veteran who has seen dozens of new concepts every year, Dokkaebier wasn’t just compelling as an investment but because they’re a story of inclusivity.
Dokkaebier has found an untapped market. They are a bridge for people who are starting to develop an interest in craft beers and are already a great place to start for Asian Americans. Many Asian restaurants are interested in adding craft but want products that don’t clash with their cuisine or eating and drinking cultures.
Dokkaebier is perfect for drinkers who are looking for something new that isn’t a double dry-hopped imperial Berlinerweisse!