Question 1

What is the biggest obstacle that you will need to overcome in the short term? What is the exit stratigy long term? How you do you anticipate winter effecting your use rates in cold-weather climates? As a non-pet owner myself I'm unsure if bad weather would increase or decreas...

Accepted Answer

Hi Andrew, thanks for your questions. 1. Short term focus: We've been successful proving out our manufacturing and operational assumptions (costs of providing the service), successful acquiring paying storefronts and paying dog owners, so the third piece of our business model that we have yet to activate is the advertising/sponsorship side -- that's where we need to focus our energy short term. Acquiring city-based or regional sponsors will allow us to scale into new markets quickly. 2. Exit ...

Question 2

An explanation of your high valuation (9mm pre-money) relative to your early stage would be most appreciated.

Accepted Answer

Hi Barnaby, thanks for your question. The terms for this investment in the Wefunder opportunity match the investment terms that all of our professional investors have agreed to in our parallel offering outside of the platform. The reason the VCs who have funded us to-date have agreed to these terms is because of the technology IP we hold, the fast progress we've made in building the hardware technology and launching our first city, and because of the team (having an exited smart cities entrep...

Question 3

Hi Chelsea and Team, I have a few questions. How many of your 45 houses that you have installed to date have 60 minutes/day of usage? Or have $400/month advertising on them? That's the number you use in your pitch deck. Also, how do you respond to this https://twitter.com/cris...

Accepted Answer

Hi Joe, glad you could join us on the platform! I remember getting your enthusiastic email about what we're building--DC is high on our list of places to expand to in 2018! The 60 minute a day target is being met at our top 5 locations, all of which are grocery stores. We are 1/3 (20 min) or 1/2 (30 min) of the way there at other locations. We don't anticipate getting to an average of 60 minutes/day/house across the network until summer 2018 when we're further along, have a much higher networ...

Question 4

Have you guys considered marketing for dog safety in atates where it gets extremely hot? I have seen on the local news a lot of people that get fined and have even known someone get arrested for leaving their dogs inside a car on a hit summer day and I maybe marketing in state...

Accepted Answer

Hi Jorge, thanks for the question! Yes. We've received a lot of interest in offering our service in cities and locations where it's warmer because it's even more dangerous to leave your dog in the car, even for a short while. Thanks for the suggestion!

Question 5

Wouldn't the dogs get bored and claustrophobic inside? Is the value proposition safety?

Accepted Answer

Hi Paul, thanks for the question. Every dog has their own personality and preferences, but generally speaking dogs are den animals and feel comfortable in den-like (doghouse-like) environments, and they can be acclimated to new environments very quickly with training. The houses have been built to comfortably fit dogs up to 100 lbs (around the size of a male German Shepherd). The average trip in NYC at the moment is only 15 minutes, so they're not likely to get bored -- lots of good people wa...

Dog Parker

Opening Up the City to You and Your Dog

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