Invest in DishQuo

The nutrition industry is broken. The rise of extremes in diet culture has created an industry out of touch with consumers and what nutrition really means. A study done by Harvard estimates the economic costs of poor nutrition accounts for $50B annually. 

Meanwhile, nutrition-related disease and death rates are quickly increasing along with obesity.

While that statement may sound extreme, it’s not. Every 30 seconds someone’s mother, father, brother or sister dies in America from heart disease and diabetes. And the rest of us are fed diets that put us at risk for serious medical issues.

The truth is: nutrition can make or break a person’s quality of life and right now our diets are breaking us. The result is millions of people are dying from preventable illnesses.

Most people only associate insulin with diabetes but insulin sensitivity is the key to addressing many health issues. Insulin is a hormone that acts as a significant driver of food addiction, unhealthy weight gain, and chronic disease. When we eat, insulin is triggered to tell our bodies how to process that food.

By focusing on insulin – not calories – we can break this cycle and save lives. For more on the impact of insulin on our bodies, go to our blog here.

Even with rapidly growing nutrition and wellness markets, no one is addressing the root problem.

The nutrition industry is failing. We are constantly bombarded with quick fixes but the $465B industry hasn’t focused on real solutions nor are they keeping up with what people are seeking. 

Digital and social channels have given rise to a more educated and empowered consumer, sparking a cultural shift shaping entire industries from dairy to beauty and pre-packaged food. People are tired of fad diets and are looking for sustainable solutions for real health with nutrition as part of the solution. Simply losing 5 lbs in 5 days is no longer the goal!

The industry is also failing people who really need help like those with pre-diabetes or metabolic syndrome. There is a lack of simple, affordable, personalized nutrition programs to help these people find nutrition focused on vitality, prevention, and management.

The conversation has changed. Isn’t it time to break the status quo?

Introducing DishQuo

Meet DishQuo: personalized nutrition planning focused on insulin sensitivity and redefining health. We turn away from old-school beliefs and turn instead to science. We are here to break the status quo.

DishQuo is an all-in-one personalized nutrition planning app that uses science and technology to establish healthy eating habits and transform lives for good. All with real-life convenience through our seamless partnerships with Instacart, Amazon, Shipt, and Walmart, among others so users can get fresh food for personalized nutrition delivered right to their door.

Using insulin science, DishQuo hacks your body’s appetite control and fat storage mechanisms, so healthy weight loss and long term health are no longer an uphill battle. We help you choose foods that work with your body, not against it.

This isn’t just about eating your fruits and vegetables: It’s about eating to optimize how our bodies process foods, bringing simple, sustainable health to millions.

The Experience

We built the solution to redefine what health looks like and remove the heavy lifting for long-term health.

Our proprietary algorithm is the only one in the industry that in a few taps instantly creates a customized meal plan and grocery list, saving you over 5 hours every single week. DishQuo will also continue to learn what you like and provide meal suggestions that fit your family.

And unlike expensive meal kits, our solutions won’t break the bank!

Here’s a demo video to learn more about DishQuo:

Health Benefits of DishQuo:

• Whole foods that don’t spike insulin levels and can be adapted to fit you.
• Recipes free of harmful and overly-processed ingredients.
• Customized meal plans that include a variety of food groups in simple (delicious!) recipes.
• Simple tools and education to help make eating well your lifestyle and not just another diet.
• Remove foods linked to insulin resistance.

We also provide the foundation for new habits with the next level of health: a holistic way of life that includes physical fitness, stress management, and sleep hygiene to create a more conclusive wellness.

This is what the new market wants and we are poised to deliver. Literally.

The Market

The $465B nutrition and $1.5T wellness industries are in upheaval. Increasing awareness of how nutrition affects health means consumers are more educated than ever. Set against a backdrop of busy lifestyles and global health concerns, the nutrition market is set to skyrocket as people look for quick and easy solutions.

The global personalized nutrition market is forecasted to grow rapidly, at a CAGR of 9.6% through 2030.

While the global pandemic brought online grocery delivery platforms to center stage, market penetration is still just 10% – this is just the beginning. Consumers are willing to pay for convenience, and online grocery sales are forecasted to grow 300% over the next few years!

Clearly, grocery delivery is the future and the demand for a new form of nutrition has never been greater. DishQuo is at the intersection of these 2 massive opportunities and we invite you to join us.

The time is now and we have the product to bring in the next level of health and wellness!

Enter the Insurance Companies

Insurance companies and employers are entering the game as they begin to officially recognize food as a form of medicine that can help people stay healthy. They are seeing that it’s better to pay for prevention than treatment. Finally!

Insurance companies know that investing in better nutrition by covering services like DishQuo will save them money long term.

The wellness movement in health care is just beginning and the coverage of food as a form of medicine is expected to grow as insurers and employers learn which programs actually work.

We are positioned to capitalize on that movement with DishQuo. As a start, we will be seeking recognition from the CDC for their diabetes prevention program allowing customers to get a free subscription through their insurance provider.

Our Traction

We launched the DishQuo app in 2021 and have over 8k downloads and hundreds of consistent users. Our feedback has been resoundingly positive:

Our focus until now has been on optimizing the app for conversions, retention, and growth. We’ve met our key milestones and are ready for the next phase of growth. With this raise, we will go all in on marketing and leveling up partnerships, features, and users.

Our Business Model

We operate on a subscription SaaS model which unlocks access to our partnerships with Instacart, Amazon, Walmart, Kroger, and others. These partnerships bring scale and infrastructure, which is the true power of our model – we are as big as their footprint!

We plan to hit $50k+ MRR in Q1 2023 and $100k MRR in Q2 2023. Currently, we project rapid growth in the next 2 years – taking us to $555.65k in revenue by July 2024. Our goal is to add revenue streams and increase the areas we serve by partnering with additional companies.

Customer Acquisition Projections:

Revenue Projections: 

Forward-looking projections cannot be guaranteed.

Pipeline

Health based marketplaces currently have many opportunities for expansion and we are ready to go. We will continue to add exceptional experiences and customer engagement in our app like our Quo score, exclusive content and more. This is just the beginning.

• Add our Quo feature to help diabetics achieve their health goals quicker - Q4 2022.
• Tailor our product to launch our "Food as Medicine" initiative starting with corporate wellness programs - Q4 2022
• Increased partnerships for food delivery to add new revenue streams and increase the areas we serve - Q1 2023

Exit Strategy

We intend to scale revenue as quickly as possible for the next 5 years and exit via acquisition in 2027. There are countless examples of similar companies being acquired such as:

• Nestlé bought Freshly and Simply Cook
• Albertsons bought Mealime
• Hello Fresh bought Factor
• Whirlpool bought Yummly
• UnderArmour bought My Fitness Pal
• PEAR SPORTS bought Apptiv
• RV Health bought PlateJoy

And the list goes on. The industry has set the precedence for acquisition and DishQuo is poised to capitalize.

Why We’re Different

While there are many options for nutrition out there, we are the only ones diving into the root cause of the problem. DishQuo is the only one focused on insulin science, the only one that automatically generates grocery lists, and the only one that is budgeted for the rest of us.

DishQuo is also different from other meal plans and diets because we focus on the hormonal effects of food to help you increase insulin sensitivity. We are solving a massive epidemic in health for those with chronic illness and for the rest of us. And with insurance providers getting in the game, our solution can be free for users!

The DishQuo Team

After 15+ years optimizing his own health through nutrition and fitness, Marcos Rojas (founder and CEO of DishQuo) uncovered a way to increase health, performance and weight loss by utilizing insulin science. Through this discovery DishQuo was born.

We’re building a team of experts to take DishQuo to the finish line including health and wellness professionals, software architects, and strategic marketing managers.

Our team is passionate about what we do. We are on a mission to disrupt the status quo, redefine nutrition, and help save the lives of millions duped by an industry that left them behind.

Advisors

Alison Fink Lanni, COO, Belle

Consultant for management and operations for leading healthcare companies. Alison has a background in financial services, including Fortune 500 companies, prior to attending Columbia Business School.

Amy Lee, CYS Consulting

Amy specializes in helping fitness & wellness companies build partnerships and corporate wellness programs. With over 20 years of experience, she helps clients stay ahead in a competitive market. Amy built the corporate wellness program for Apptiv and grew ClassPass’s program.

The Ask

We are looking to raise $450k through Wefunder to accelerate DishQuo at this most opportune time.

Over the next 9 months we will expand our marketing and sales team, growing our user acquisition spend by 5X to grow our sales exponentially. Our partnership expansion initiative will increase our value to our customers, our revenue streams and customer LTV.

We are choosing crowdfunding to build on our community, which is key to our growth. We hope to find advocates for our cause and bring them along with our success.

We invite you to join our movement to disrupt the nutrition industry, break the status quo, and improve millions of lives with long-term nutrition solutions. All through the simplicity of DishQuo!