The Interior Design Market is Huge, But Antiquated
Designers have been stuck with the same inefficient tools: tradeshows and catalogues.
The Interior Design industry is limitingly old-school, for both designers and manufacturers. Designers must spend hours everyday flipping through catalogues for products that fit both their style and budget criteria—or travel to tradeshows like High Point, held twice a year in North Carolina. Manufacturers have to pay tens of thousands of dollars just to get a in front of potential customers.
Annual Product Sales for U.S. Interior Design Industry
Designers & Design Firms
- Designers spend 30-40% of their time sourcing product
- Discovery of trade-only manufacturers is extremely difficult and opportunities are infrequent
- Designers are limited in how many clients they can serve, given their constrained bandwidth and lack of time-efficient systems and processes
- Few cost effective opportunities to market to designers
Clients & Consumers
- Designers are limited in how many clients they can serve, given their constrained bandwidth
- Traditional interior design is accessible only to wealthy clients
The Solution: A One-Stop Search Engine for Design Items
DesignerInc is an all-in-one web solution for designers to search, discover, and buy.
We created a comprehensive database of trade-only manufacturers. Instead of spending nearly half their time searching for products, designers can now simply search online by item, price, color, style, brand, manufacturer and more.
"I am really excited to get to work using this. Thanks so much for thinking up this concept putting it together."
"Now I never need to go to High Point again! I feel so liberated. "
"I work for two interior designers at different locations and I can tell you that DesignerInc will help save a lot of time in both offices."
"This site is awesome! I work all over the country with 15-24 projects going on, so using my time wisely is very important. "
Our Traction So Far
Designers are already signing on to join the DesignerInc community.
In the first 180 days post-launch, almost 2000 designers registered for DesignerInc, with zero acquisition marketing spend. We've also already signed on more than 300 exclusive manufacturers, many of which you can't find anywhere else on the web.
72% of Designers
registered for DesignerInc upon seeing the product
designers registered; no marketing spend
manufacturers have signed on to be on DesignerInc
of surveyed designers said they'd use DesignerInc daily
Some of the Brands on DesignerInc
Our Journey So Far
We started by building NousDecor, an online service that offers consumers professional-grade interior design at an affordable rate. Now, we're tackling the other side of the market with DesignerInc, an indispensable business tool for the design industry.
*Projections are dependent on variables outside of our control and may not materialize as displayed.
NousDecor Named Best Interior Design Site by WSJ
NousDecor.com won side-by-side comparison against top online interior design sites in review conducted by the Wall Street Journal. NousDecor was praised as "The Dream Team".
Built DesignerInc.com search engine in 3 months, launched in September 2016.
Purchase Portal Built
Launched the purchase portal of DesignerInc in January 2017, two months earlier than forecast.
Acquire 2,500 interior designers (4% market share) searching product on DesignerInc by end of 2017.
70% Manufacturer Discount
Secure negotiated discounts with 70% of manufacturer base by end of 2018.
We Have An All-Star Team
Our founding team is composed of pioneers behind giants like Youtube and Etsy.
Founder & CEO
Employee #8 at YouTube. Founder & Head of Content Review, Copyright, Abuse & User Support Teams.
Founder & CMO
20 years in marketing (9 yrs in social). First YouTube marketing hire post Google acquisition.
Full stack engineer with over 13 years of development. Engineer #1 at Formspring. Sr. Software Development at Etsy.
Client list includes Jennifer Lopez, Steve Carell, Vanna White, international royalty, Silicon Valley executives.
Let's Bring Design to the 21st Century
The $68 billion design industry is the last frontier to embrace technology and is starved for efficiencies. Today, designers still bounce from site to site and from one printed catalog to another when sourcing furniture for clients’ projects. Then, they are faced with another time-intensive and laborious task: placing the order, a process that is even more convoluted than the first. There’s a different process and timeline for each vendor. Together, product sourcing and purchasing accounts for close to 60% of a designer’s time on a given project.
In addition, manufacturers have limited (and costly) opportunities to obtain new business. Most commonly, their only option is paying expensive annual rent for presence at a furniture show (e.g. High Point Market) that attracts foot traffic only twice a year.
Our mission is to create greater efficiency and profitability for the professional design industry overall, by offering smart technology to source and purchase trade-only furniture and decor product. Our platform not only optimizes designers productivity but also creates unique opportunities for manufacturers to increase exposure with scalable advertising right at the moment designers are purchasing, not just when a trade show happens to be scheduled.
Our vision is to be the Amazon for the design trade industry allowing the discovery and purchase of trade-only furniture and decor all in one organized place. With DesignerInc, the modern conveniences and preferred shopping habits that designers have come to enjoy in their busy personal lives are now available to them professionally. To help save them time, money, and a little bit of their sanity.