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Invest in Culineer

Building a sustainable world by making it easy to eat locally-produced foods

Highlights

1
The first platform to solve unmet marketing needs of the $70B direct-to-consumer farming industry.
2
Get in early with a company that is on the forefront of a huge market trend.
3
A waiting list of local farmers throughout the country ready to get started.
4
Validated with consumers - Acquired thousands of users to-date via organic marketing.
5
Multiple revenue streams: farm subscriptions, premium upgrades, advertising, and affiliate sales.
6
Founder/CEO has a proven track record of sales growth and team building.

Our Team

Culineer was born from the frustration over the time and energy needed to make homemade food with local ingredients. As a CSA member, I understand the challenges of purchasing direct from local farms. And after talking with hundreds of local farmers, it was clear that they have a huge problem that no one has solved for them either. Until now.

Our Pitch

Culineer is a community based marketing platform for farmers to help their customers find success in preparing locally produced food. 

We built Culineer to address an overlooked market need. Consumers are buying locally produced food  but are unprepared for the experience of cooking with locally produced, seasonal ingredients.  They need support and education and are looking to their farmer for help.

Most farmers do their best but don't have the time, tools or expertise for the support their customers need and expect - until now.

The Culineer platform provides a frame work for sharing information and recipes while building community for the farmers business. With Culineer the farmer saves time and effort and creates more engagement and satisfaction for their customers.


THE CONSUMER PROBLEMS: THERE IS A STEEP LEARNING CURVE TO COOKING WITH LOCAL FOODS & NO EASY WAY TO MANAGE RECIPES

Millions of people buy locally-produced food directly from farms  They are passionate about home cooking, sustainability, supporting their local communities, and eating healthy foods. But they face two major challenges:

  • Buying food from a local producer comes with a learning curve because there is more variety than you'd normally find in a typical grocery store and uncertainty on how to prepare it. 
  • Passionate home cooks don't have an easy solution to save and find recipes in an easy way. 


THE FARMER PROBLEM: LIMTED TIME, RESOURCES, AND MARKETING EXPERTISE 

Farmers grow the fresh, locally-grown foods consumers want to eat. But they lack the time, tools, or resources for marketing and customer retention and they experience an average customer churn rate of 50% each year.

 Why? Because their customers are unfamiliar with, and don't know how to use, many of the products farmers provide them. 


THE SOLUTION: CULINEER

Culineer is the world's first platform that builds community around local food and cooking in an authentic and modern way. Solving these huge problems for both the consumer and the farmers they buy from. 

For Farmers:
Culineer provides farmers with tools to form communities around their farm reducing the friction and learning curve that comes along with cooking locally-produced foods.

  • Education on how to use their harvest, including recipes and cooking tips.
  • Farm updates and information about the next CSA share, farm box, or for sale at their local farmers market
  • Upcoming event information 
  • Direct, real-time communication through chat.

For Consumers:
Culineer provides the utility they need to make home made food & the connection they crave with their local farms and fellow customers.  

  • Save, create and share recipes with other members
  • Learn how to use their ingredients
  • Discover new local products and food providers
  • Engage with their local farms and other members
  • Get updates about harvests, their memberships, and local events they can attend.


THE CULINEER BUSINESS MODEL

Culineer revenue is based on farm subscriptions. Our roadmap also includes premium user subscriptions, advertising revenue, and an affiliate marketplace for CPG and kitchen products.

GROWTH STRATEGY

We are applying digital marketing efforts and partnering with sustainable farm organizations to acquire farm customers. In turn, these farmers will bring their members on to the platform as users. 

We'll also build the Culineer user base with product led growth, through referrals, social media, SEO, app store optimization, and local events. 


THE MARKET

There is a lot of evidence that most consumers want to eat local and that they are dissatisfied with the selection found in grocery stores. 

So they are turning to their local farms and purchasing groceries through farmers markets, CSAs (community-supported agriculture), and/or farm boxes. 

In 2020, $70 billion in purchases were made directly from farmers. Representing over 10% of total grocery sales. This trend is expected to continue into the future.


PRODUCT ROADMAP

Our focus for the rest of 2021 is to finish product development on Culineer 2.0 and acquire farm partners through strategic marketing and early-bird pricing. We'll launch Culineer 2.0 in early 2022, giving farmers ample time to build their communities in advance of next year's harvest.


THE CULINEER TEAM 

We have a highly-skilled team with extensive experience in both enterprise and start-up ventures from companies like Snap Kitchen, Waze, Highmark, and 3M. And we are all CSA members who are passionate about sustainability and healthy eating. 


WEFUNDER INVESTMENT

Overview