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Spirit of the DAO: Superior quality spirits and experiences for the discerning consumer

EARLY BIRD TERMS: $44,580 LEFT

$55,420

reserved by 28 investors
INVESTMENT TERMS
Priced Round
 $15M  $13.5M pre-money valuation
Early Bird Bonus: The first $100K of investments will be at a $13.5M pre-money valuation
$100, $500, $1K, $5K, $25K, $100K

Highlights

1
An established liquor company with two award winning brands, Moonbird Gin and GOATz Rum.
2
Moonbird Gin recently achieved a double gold medal at the prestigious 2024 SF Spirits Competition.
3
Moonbird Gin and GOATz Rum have already been featured at some of the top bars in the world.
4
Each product is supported by their own NFT communities with over 12,000 active members.

Our Team


Pitch

There is a rapidly growing consumer interest in premium spirits and innovative experiences. Now more than ever, consumers want quality products they can enjoy and innovative experiences that are both memorable and shareable. 

We intend to provide both.

Spirit of the DAO provides high-quality, unique offerings like our Moonbird Gin and GOATz Rum, which not only stand out in taste but also provide an unparalleled augmented reality (AR) experience. With a robust NFT community backing each brand, there is already a built-in customer base eager to support and promote our products. Additionally, the current trend towards digital engagement and experiential marketing aligns perfectly with our AR offerings, making now the ideal moment to capture the market’s attention and establish our brands as industry leaders.

Through our consumer-facing experience via our own venues, we’ve been able to develop flavors that are highly sought after by our target market. Our team is well-known and supported by legends of the industry, granting them access to exclusive events, openings, and networking opportunities that facilitate product distribution in ways others cannot. We currently have a contract in place with MHW as our fulfillment and billing company. They hold liquor licenses in all 50 states and will allow us to scale nationally. 

Moonbird Gin delivers a level of quality comparable to top-shelf brands but is priced at a 30% discount. GOATz Rum, while more expensive than leading brands in our category, boasts vastly superior quality. Additionally, our brands are the only liquors that offer an augmented reality (AR) experience.

Global gin sales are projected to exceed 20 billion dollars by 2028 with U.S. sales projected to reach 1.2 billion by 2028. Global rum sales are expected to reach 21.5 billion dollars by 2028. U.S. premium rum sales are projected to exceed 5.5 billion dollars in 2028.

The sales trends support the demand for a premium product such as ours. Our liquors offer super premium taste at a premium price.

Our products were designed by industry experts, assisted by both paid and unpaid consultants with a collective 100 years of experience in the industry. 

Moonbird Gin is a high-quality product, from the bottle to the uniquely designed label to the liquid inside. Moonbird Gin is crafted from 10 individually distilled botanicals, allowing for exceptional quality and precise control over the flavor profile. This classic London Dry style gin appeals to both traditional gin enthusiasts and American gin drinkers. It’s approachable for newcomers to the category yet complex enough to have won a double gold medal at the San Francisco World Spirits Competition.

GOATz Rum is a distinctively crafted spiced rum made from a blend of aged rums from Barbados, the Dominican Republic, and Jamaica, with minimal added sugar. The aged rum matures in used bourbon barrels, imparting all its color and rich vanilla flavor naturally, with no artificial additives or added color. Its complex flavor profile surpasses any other rum in the category.

Both liquors are presented in elegant bottles with beautiful baked-on labels that offer a unique augmented reality (AR) experience accessible via the QR code on the side of the bottle.



We have sold 2,000 (6-pack) cases in just the first few months of operations, resulting in  $168,000 of revenue with limited ad spend.  

Our early success can be attributed to several key factors: the elegant design of our bottles, the striking baked-on ceramic labels, the exceptional quality of the spirits inside, and the groundbreaking augmented reality experience. Additionally, the strong support from our NFT communities has played a crucial role in driving traction for our products.

We have already been successfully selling nationwide in 34 states online through SpeakeasyCo.com and selling on and off-premise in the state of North Carolina. 

We have secured national logistics support by signing with MHW. In North Carolina, we have a distribution contract with Dorado Rock, and we are on the verge of finalizing an agreement with a distributor in Texas. Our next steps are to increase sales throughout North Carolina and to expand to states such as Texas, Florida, and Colorado.

We have been featured in a variety of media publications. Here are just a few examples:


Are you ready to invest in a strong business within a growing and lucrative market? Do you want to back a premium liquor company founded by two of the industry's most connected and experienced leaders, poised for longevity and enduring success? By investing in Spirit of The Dao, you’re supporting a company with award-winning products and a clear vision to become an industry leader. Join us today in providing consumers with both a premium product and an unparalleled experience.



Overview