Question 1

Hello, congrats on your success to date and I love the service. I will definitely be a customer. In terms of investing: Question 1. I noticed there is no valuation cap listed, is that correct? As that does not allow early CF investors to accurately evaluate whether this is goo...

Accepted Answer

Hi LD! Thank you for your interest and kind words about Coco! We're thrilled to hear you're considering becoming a customer and potentially an investor. We would love to have your child(ren) join us on our courses. Question 1. Valuation Cap You're right to point out the absence of a valuation cap in our SAFE. This was a deliberate choice, aligning our crowdfunding investors with the same terms we offered to our venture capital investors who have already committed to the round. Specifically, w...

Question 2

Some (depending on what part of the world you're in) kids have access to in-person coding camps and online resources. Orgs that come to mind include codeorg, @codeacademy, & @blackgirls code. Who are your main competitors and why? What's your secret sauce ('the coco differ...

Accepted Answer

Hi there! Thanks so much for your question. Our industry is fortunate to have a vibrant array of organizations dedicated to teaching coding to the next generation, including in-person camps and online resources like Cypher Coders, Code .org, Codecademy, and Black Girls Code. We view these types of organizations as allies in our shared mission to empower children through coding. Our direct competitors are those companies that teach kids to code live online utilizing a subscription-based model ...

Question 3

How do you calculate your CAC? Is it blended CAC? When you mention "For every $1 spent on ads, the company makes $9 in revenue." - what's the formula behind it? Also blended with other types of marketing channels?

Accepted Answer

Hi Tiago, Thanks for your question! We calculate our Customer Acquisition Cost (CAC) by dividing the total expenditure on ads within a given month by the number of customers who converted during that month. However, we also closely monitor our 3-month and 6-month CAC, recognizing that customer conversions occur over time. For example, our 3-month CAC is derived by summing up the total spend over the past three months and dividing that figure by the number of customers acquired in that time fr...

Question 4

Hello as i have noticed , there is no valuation cap recently , what is the determine factor of valuation cap?

Accepted Answer

Hi Wael, Thank you for your question and interest in our campaign. We determined our next round's valuation after we had already put in the SEC application for the campaign which is why it's not included in the SAFE. The valuation cap post SAFE conversion will be $5M. I hope that helps. We would love to have you on board.

Question 5

Just to confirm, the terms are now a SAFE with a 20% discount and a $5M valuation cap? Is that right?

Accepted Answer

Hi Alex, that’s correct. Our priced round will have a pre-money valuation capped at $5M after the conversion of the SAFEs. The SAFE terms have a 20% discount.

Coco Coders

Coding for Kids: Preparing the Next Generation for the AI Age

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