Clockwork

AI and robots for the $625B beauty industry

Last Funded March 2024

$7,362,330

raised from 1,742 investors

Investment Terms

You will be investing in Clockwork through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2022. Our cash in hand is $1,508,112, as of September 2023. Over the three months prior, revenues averaged $33,705/month, cost of goods sold has averaged $3,456/month, and operational expenses have averaged $270,000/month.

At a Glance

Jan 1 – Dec 31, 2022
$109,143
+549%
Revenue
-$2,126,651
Net Loss
$236,225
+422%
Short-Term Debt
$5,290,500
Raised in 2022
$1,508,112
+549%
Cash on Hand
Created with Highcharts 9.1.2$16,815$16,815$109,143$109,143-$1,249,281-$1,249,281-$2,126,651-$2,126,651RevenuesProfit20212022
Net Margin:
-1,948%
Gross Margin:
0%
Return on Assets:
-54%
Earnings per Share:
-$0.22
Revenue per Employee:
$9,095.25
Cash to Assets:
97%
Revenue to Receivables:
2,275%
Debt Ratio:
7%
Elementree Inc 2022 2021 Reviewed GAAP Financials v2.pdf Elementree Inc 2022 2021 GAAP Financials - Audited.pdf
Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

We make AI-powered robots redefining self-care. We believe we've built the first AI-powered commercial manicure robot.

Milestones

Elementree Inc. was incorporated in the State of Delaware in March 2017.

Since then, we have:
  • $1.5M annual recurring revenue (ARR) in signed contracts
- 17,000+ customers served
- Month-over-month ARR growth of 35% since March 2023
- Robots deployed in NYC, Miami, DC, Beverly Hills and the Bay Area
- 10,000 inbound partnership requests representing 40,000 locations for our robots
- Leadership team from Dropbox, Nvidia, e.l.f., Clorox, Uber & Toyota
- Backed by Initialized Capital, Pipeline Capital, & founders of Dropbox & Instacart
Historical Results of Operations
  • Revenues & Gross Margin. For the period ended December 31, 2022, the Company had revenues of $109,143 compared to the year ended December 31, 2021, when the Company had revenues of $16,815.
  • Assets. As of December 31, 2022, the Company had total assets of $3,956,676, including $3,834,044 in cash. As of December 31, 2021, the Company had $3,615,951 in total assets, including $3,603,951 in cash.
  • Net Loss. The Company has had net losses of $2,126,651 and net losses of $1,249,281 for the fiscal years ended December 31, 2022 and December 31, 2021, respectively.
  • Liabilities. The Company's liabilities totaled $265,725 for the fiscal year ended December 31, 2022 and $74,728 for the fiscal year ended December 31, 2021.
Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $29,500 in debt and $8,515,500 in SAFEs.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 8 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 3 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Elementree Inc. cash in hand is $1,508,112.88, as of September 2023. Over the last three months, revenues have averaged $33,705/month, cost of goods sold has averaged $3,456.22/month, and operational expenses have averaged $270,000/month, for an average burn rate of $239,751.22 per month. Our intent is to be profitable in 26 months.
Since the date our financials cover:
- We have started to deliver against our $1.5M+ ARR in signed contracts. 
- Our ARR has grown 35% month over month since March this year. 
- We received $173,800.00 in deferred revenue (upfront fees for our robots) in 2022. We have delivered robots and earned $79,800.00 of this revenue.
- We have reduced robot cost by 37.5% in 2023.
We burn $230-$250k per month, and expect to continue at that rate over the next 3-6 months. We are already generating revenue (average over past 3 months is $33k). Revenue grew 35% MoM since March this year. We expect revenues to grow a lot quicker in 2024 after we have moved our robot production to a contract manufacturer.
While our robot services are generating profit, as a company, we are not profitable due to spend on R&D, payroll, and fronting some of the production costs. We expect to be profitable when we hit around 100 robot locations (we are currently at 10). We expect to get there by the end of 2025. We will need about $6M in additional capital (about half from investors and half from equipment financing) to get to cash flow positive.
We have enough runway to cover short term burn through the campaign. We will raise VC money at some point next year. Additionally, we are generating revenue which is growing month over month.
All projections in the above narrative are forward-looking and not guaranteed.

Risks

1

Limited Operating History
The Company is an early stage company incorporated on March 28, 2017. Accordingly, the Company’s operations are subject to all the risks inherent in the establishment of a new business enterprise, including potential operating losses. Any investment in the Company must be considered in light of the risks, expenses and difficulties frequently encountered by companies in an early stage of development in new and rapidly evolving markets. These risks include the Company's substantial dependence on acceptance into a highly competitive marketplace surrounded by better funded and more established companies, our need to conduct product development, and our need to expand our sales and support organizations, respond to competition, manage changing operations, develop strategic relationships, control costs and expenses, maintain and enhance our brand, expand our product and service offerings, improve function and benefits, attract, integrate, retain and motivate qualified personnel, and rely upon acceptance and growth in our targeted markets. In addition to being subject to all of the risks associated with the creation of a new business, the Company will be subject to factors affecting business generally, such as general economic conditions, increasing government regulatory activity, scarcity of environmental resources, and competition. The Company believes that the estimates prepared by them as to capital, personnel, equipment and facilities required for their operations are reasonable, but until their operations have continued for a period of time, it will be impossible to determine the accuracy of such estimates. No assurance can be given as to the ultimate success of the Company. The likelihood of the success of the Company must be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered in connection with the formation of a new business.


Although a team of experienced entrepreneurs leads the company, none of them have ever been involved in bringing a beauty robotics product to market.




Raising Future Funds
The Company might not sell enough securities in this offering to meet its operating needs and fulfill its plans, in which case the Company might need to reduce sales & marketing, engineering, or other expenses. Even if the Company raises the entire round successfully, we may need to raise more capital in the future in order to continue. Even if we do make successful offering(s) in the future, the terms of that offering might result in your investment in the company being worth less because of the terms of future investment rounds.


The Company will continue its research and development activities for its initial product and begin its production operations which require capital. There is no certainty that the initial financing will be sufficient to establish that the initial product line is viable, in which case additional development financing will be required. The ability of the Company to secure future capital will depend on many factors, including continued progress in product success, the cost of manufacturing and production, market requirements, advertising costs and fluctuations in raw material prices. The Company does not know whether additional financing will be available when needed, or whether it can be obtained on terms favorable to the Company or its existing investors - particularly in light of current economic conditions, the availability of credit, and other sources of capital. The Company may raise any necessary funds through public or private equity offerings, debt financings or additional corporate collaboration and licensing arrangements. To the extent the Company raises additional capital by issuing equity securities, the Company’s members will experience dilution. If the Company raises funds through debt financings, they may become subject to restrictive covenants. To the extent that the Company raises additional funds through collaboration and product licensing arrangements, the Company may be required to relinquish some rights to the Company’s proprietary information or product trade secrets and protected intellectual property, or grant licenses on terms that are not favorable to the Company. If adequate funds are not available, the Company may be required to delay, scale-back or eliminate their research and development programs or obtain funds through collaborative partners or others that may require the Company to relinquish rights to certain of the Company’s potential product offerings that they would not otherwise relinquish. There can be no assurance that additional financing will be available on acceptable terms or at all, if and when required.




Founding/Managing Team
As a startup organization, the company is still very dependent on its co-founders. If anything catastrophic were to happen to the company's founding team, the future of the company may be compromised.


Co-founders Renuka Apte and Aaron Feldstein collectively own approximately 89.2% of the Company’s outstanding equity. The co-founders are currently the Company’s sole members of its Board of Directors, and therefore have significant control over the management of the Company and the direction of its policy and affairs. This concentrated control in the Company will limit Investors’ ability to influence Company matters.



Intellectual Property
We rely heavily on our technology and intellectual property, but we may be unable to adequately or cost-effectively protect or enforce our intellectual property rights, thereby weakening our competitive position and increasing operating costs.


To protect our rights in our products and technology, we rely on a combination of copyright and trademark laws, trade secrets, confidentiality agreements with employees and third parties, and protective contractual provisions. We also rely on laws pertaining to trademarks and domain names to protect the value of our corporate brands and reputation. Despite our efforts to protect our proprietary rights, unauthorized parties may copy aspects of our products or technology, obtain and use information, marks, or technology that we regard as proprietary, or otherwise violate or infringe our intellectual property rights. In addition, it is possible that others could independently develop substantially equivalent intellectual property. If we do not effectively protect our intellectual property, or if others independently develop substantially equivalent intellectual property, our competitive position could be weakened. Effectively policing the unauthorized use of our products and technology is time-consuming and costly, and the steps taken by us may not prevent misappropriation of our technology or other proprietary assets. The efforts we have taken to protect our proprietary rights may not be sufficient or effective, and unauthorized parties may copy aspects of our products, use similar marks or domain names, or obtain and use information, marks, or technology that we regard as proprietary. We may have to litigate to enforce our intellectual property rights, to protect our trade secrets, or to determine the validity and scope of others’ proprietary rights, which are sometimes not clear or may change. Litigation can be time consuming and expensive, and the outcome can be difficult to predict.


The Company could be negatively impacted if found to have infringed on intellectual property rights.


Technology companies, including many of the Company’s competitors, frequently enter into litigation based on allegations of violations of intellectual property rights. As the Company grows, the intellectual property rights claims against it will likely increase. The plaintiffs in these actions frequently seek injunctions and substantial damages. Regardless of the scope or validity of such intellectual property rights, or the merits of any claims by potential or actual litigants, the Company may have to engage in protracted litigation. If the Company is found to infringe one or more intellectual property rights, regardless of whether it can develop non-infringing technology, it may be required to pay substantial damages or royalties to a third-party, or it may be subject to a temporary or permanent injunction prohibiting the Company from marketing or selling certain products. In certain cases, the Company may consider the desirability of entering into licensing agreements to avoid the foregoing adverse scenarios, although no assurance can be given that such licenses can be obtained on acceptable terms or that litigation will not occur. These licenses may also significantly increase the Company’s operating expenses. Regardless of the merit of particular claims, litigation may be expensive, time-consuming, disruptive to the Company’s operations and distracting to management. In recognition of these considerations, the Company may enter into arrangements to settle litigation. If one or more legal matters were resolved against the Company’s consolidated financial statements for that reporting period could be materially adversely affected. Further, such an outcome could result in significant compensatory, punitive or trebled monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company that could adversely affect its financial condition and results of operations.



2

The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.

3

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.


Other Disclosures

The Board of Directors

Director Occupation Joined
Renuka Apte CEO @ Clockwork 2017
Aaron Feldstein CTO @ Clockwork 2017

Officers

Officer Title Joined
Renuka Apte CEO, Treasurer, and President 2017
Aaron Feldstein CTO 2017

Voting Power

Holder Securities Held Power
Renuka Apte 5,117,120 Common Stock, Options 49.4%
Aaron Feldstein 4,117,120 Common Stock, Options 39.7%

Past Fundraises

Date Security Amount
SAFE $97,575
3/2022 SAFE $5,290,500
10/2019 SAFE $3,010,000
7/2019 SAFE $215,000
1/2018 Loan $29,500

Outstanding Debts

Issued Lender Outstanding
1/1/18 Renuka Apte
$29,500

Related Party Transactions

Use of Funds

$200,000 20% marketing, 6% Wefunder fees, 74% R&D (new product development, improving the existing product)

$2,100,000 4% marketing, 6% Wefunder fees, 70% R&D (new product development, improving the existing product), 20% manufacturingRaising our maximum allows us to raise equipment financing for producing more robots. 

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common 11,000,000 9,521,651
Unconverted Saf Es 0 0

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details