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Invest in Climate Action Now

To help consumers take planet-saving climate action on their phones in seconds

Pitch Video
Investor Panel

Highlights

1
You are alarmed about climate change and want to do something that can make a difference.
2
You want to give ordinary people the means to fight climate change.
3
You want to invest in a team that has created profitable businesses with software that people love.
4
Organizations like the Climate Reality Project plan to use our app for recruiting and engagement.
5
You want to help others join the $150 billion U.S. market for sustainable goods and services.
6
You want annual sales of $9 million by year 3 and $48 million by year 5 (not guaranteed).
7
You want to get a return in 5-7 years via IPO or a strategic acquisition.

Our Team

Founder & CEO
Brett is an award-winning software designer and a veteran Silicon Valley entrepreneur and executive, most notably as VP R&D at Symantec Corporation in the early days. He is also a certified Climate Reality Project leader.
Over 60% of Americans are alarmed or concerned about climate change but don’t know what to do about it. It doesn’t have to be that way. There are thousands of actions people can take in seconds or minutes on their phones that can make a huge difference. We believe people will take climate action if we make it easy and rewarding to do so.
Chief Marketing Officer
Patrick has held senior marketing, sales and business development positions with IPG, HanesBrands, Inc. and Krispy Kreme. He co-conceived and developed an award-winning productivity software product and is a certified Climate Reality Project leader.
Joe DeStefano Chief Technology Officer
Joe is a Ph.D. Computer Scientist from Dartmouth with 30 years industry experience having worked at BBN, Symantec Corp. and most recently as VP of Software Development with iPurchasePower. Joe is also a certified Climate Reality Project leader.

An app that can help you save our planet - one quick action at a time.

The climate crisis is real and accelerating. But you can help.

Our planet is in trouble.

Governments around the world have failed to do enough because politics get in the way. People are alarmed and concerned, but aren't sure what to do, and don’t have an easy way to act.

Our mission is to launch an app that the whole world can use to take effective climate action.

Our vision is to make our phones powerful tools in the fight against global warming, putting thousands of planet-friendly actions at the fingertips of millions

The app helping you take small actions … that have a HUGE impact.

  • In just seconds users can take climate action with the app.
  • As app users take actions and earn points, we will plant trees on their behalf.
  • Users learn about and switch to green products and services.  As they do, the impact will be enormous.  The U.S. market for such products is projected to be $150 billion in 2021.

Seasoned Team. Anchored in Silicon Valley.

Founder Brett Walter is a serial entrepreneur, selling his last company in 2017 after bootstrapping it into a company with 200,000+ subscribers and millions in annual revenue. And while much of his team is in the Valley, he has cherry-picked talent from around the country.

The Science Behind the App.

To be used daily, an app must satisfy deep and widely shared human needs. To understand those needs, Brett consulted with some of the top behavioral psychologists in the country, including Dr. Derek Reed of the University of Kansas and Dr. BJ Fogg of Stanford University.  Dr. Fogg literally wrote the book on how to create engaging technology (“Persuasive Technology”), and had this to say about the Climate Action Now app:



The principal way you motivate people to take action is to help them do what they already want to do. And the main way you help people take climate action is by making it easy. A well-designed phone app can make taking thousands of climate actions easy.

But making it easy isn’t enough. If people are to take climate action day after day, they need to feel successful. To this end, we’ve woven into the app design numerous features with proven ability to give people feelings of success, including the ability to collect points, earn commendations, plant trees, gain social approval, and win competitions.

100 Million Americans. Alarmed and Concerned.

31% of Americans are ALARMED about global warming and 26% are CONCERNED -growing more alarmed every year. Millions of Americans want the problem to be taken seriously, but they feel helpless. They don’t know what to do and/or they think nothing they can do will make a difference.

But it is only by taking action, first as individuals and then as a society, that the fight for our planet can be won.


An Enormous Market. The Switch Is On.

According to Nielsen, by 2021, 25% of consumer retail dollars will be spent on “sustainable” products and services.

When it comes to global warming, consumer purchasing behavior is a powerful driver for good or ill. One of the biggest impacts people can have on climate change is to switch their purchases from planet-destroying to planet-sustaining products and services.

We will sell carbon offsets and broker “group buys” -- a form of e-commerce with which we have deep experience -- for planet-friendly products and services in exchange for a commission on sales. We will also sell sponsorships to companies wanting to burnish their green credentials, and earn affiliate commissions from referrals to green companies.

Next Steps. We Are Well on Our Way.

We are beta testing the app and will launch a pilot with The Climate Reality Project in January. This will give us invaluable feedback to fine-tune the app. After the pilot, we plan to roll out the app to The Climate Reality Project’s 30,000+ leaders and to the general public.

    Join Us. We Can Do This. Together.

    Our mission is clear. We are introducing an app that the whole world can use to take effective climate action.

    This work is important. We can help save the planet. For our kids and grandkids.

    We need your help. We need you to invest. We need you to use the app. We need you to share it with your friends.

    Together, we can do this.


    Perks. Let’s Plant Some Trees. And More.

    Our carbon offset partner is Carbonfund.org.

    We will work with our friends at Conserve.org to secure acres of the Guatemalan cloud forest.


    Downloads

    Overview