The Alcohol Aisle Has a Problem.

"My great-grandmother drank Stoli. My grandparents drank it. When I was old enough, I drank it too.

Not because it kept getting better. Because nothing replaced it.

For decades, "innovation" in alcohol meant a new label, a new flavor name, a new marketing campaign. Strawberry. Vanilla. Coconut. Same thinking. Same ingredients. Same nutrition non-transparency that every other consumer category was forced to abandon years ago.

Candy got clean. Chips got clean. Ice cream got clean. Protein bars got clean.

Alcohol didn't.

Meanwhile, I was rebuilding my own life, losing over 150 pounds and rethinking everything I put into my body. I didn't want to quit drinking. I just wanted the alcohol aisle to catch up to the person I was becoming.

It hadn't. So we built what didn't exist.

Chay Spirits isn't a better version of what's already out there. It's what the alcohol aisle should have become a decade ago." - Chase Glick, Co-founder.

The Market Opportunity

The U.S. spirits market generates over $100 billion in annual retail sales. Vodka is the #1 category by volume.

But the real opportunity isn't the overall market, it's the shift happening inside it.

Consumers are demanding cleaner labels, better ingredients, and honest nutrition information in everything they buy. Alcohol is the last category to catch up.

The better-for-you alcohol segment is growing at nearly 3x the rate of the overall spirits market. RTD cocktails, the fastest-growing format in beverage alcohol, are projected to reach $35 billion globally by 2030.

The consumer is already there. They want zero sugar. They want clean ingredients. They want bold flavor without the compromise.

The brands that exist today weren't built for this consumer.

Chay Spirits was.

We are one of the only spirits brands in the United States purpose-built around this shift with the product, the distribution infrastructure, and the brand identity to capture it at scale.

THE PRODUCT & DIFFERENTIATION

Why Chay Spirits Wins: The Moat Nobody Else Has

Every "better-for-you" spirits brand has the same unsolved problem.

Zero sugar means artificial sweeteners. Artificial sweeteners mean Stevia, sucralose, or erythritol. And every single one of those leaves a bitter, chemical aftertaste that reminds your mouth exactly what's missing.

The category has been stuck here for years.

We solved it.

Chay Spirits is among the first spirits brands in the United States to successfully apply allulose — an FDA-approved, plant-derived, non-glycemic sweetener — to flavored vodka and RTD cocktails at commercial scale.

Allulose occurs naturally in figs and raisins. Unlike every other zero-sugar alternative on the market, it behaves like real sugar: same mouthfeel, same sweetness profile, zero glycemic impact, and no aftertaste. The food industry has been using it for years in protein bars, snacks, and premium foods.

The alcohol industry is just starting to use it. Chay Spirits has been using it for 3 years.

Our formulas are developed in-house and built around this ingredient breakthrough. The result is a product that delivers the full flavor profile of a traditional cocktail with none of the sugar — and none of the compromise that defines every competitor in this space.

This isn't marketing. It's smart formulation.

Zero sugar and sweetened with Allulose: ✓ Chay Spirits | ✗ Everyone else

No bitter aftertaste: ✓ Chay Spirits | ✗ Everyone else

That's not a claim. That's a column in a table.

What We've Built Since 2023

We launched in the summer of 2023. Here's where we are today.

🏪 450+ retail stores, restaurants, bars, and venues

🗺️ 44 states reached via direct-to-consumer shipping

🔗 7 regional and national distributor partnerships

💰 $1,000,000+ raised from private investors before this round

🛒 Chain deals secured with Jewel-Osco (Albertsons), Total Wine & More, Binny's, Woodman's Markets, Goody Goody, Hy-Vee, Heinen's, and more

🏨 On-premise accounts at The Ritz-Carlton, Rivers Casino, Lyric Opera of Chicago, Midtown Athletic Club, and Summer House Santa Monica

We didn't buy this traction with a massive marketing budget.

We earned it with a product that converts, a brand that consumers come back to, and a distribution strategy built to scale.

This raise accelerates what's already working.

THE REVENUE CONTEXT

If you've looked at our financials, you've seen a year-over-year revenue comparison that shows a dip between 2023 and 2024.

Here's what that number represents.

In 2024, we made a deliberate strategic decision: walk away from low-margin wholesale volume that wasn't building the brand we were building, and reset our revenue base around direct-to-consumer and premium retail relationships we could actually scale.

The dip in the data is a strategic pivot, not a stumble.

This raise is fuel for a trajectory that's already in motion.

THE TEAM

Chay Spirits is led by Chase and Jon Glick — a father-and-son team who built this brand from a deeply personal place and are scaling it with serious commercial intent.

Chase Glick — Co-Founder & Chief Operating Officer:

Chase Glick is the founder of Chay Spirits and the creative and operational force behind the brand. After losing over 150 pounds, Chase identified a gap no one had solved: a spirits brand with the clean ingredients the modern consumer demands and the bold flavor they refuse to give up. He's not saying Chay Spirits is healthy, he's saying everyone can pronounce the ingredients used.

Chase brings 10+ years of experience in product innovation, brand development, and consumer marketing that began while he was still in college. His experience includes bringing licensed products from Marvel and major entertainment, and consumer products brands such as BodyBoom, Kamoji, Hollywood Glamour, RediHot, Rubella A.B, Biolenda, Familiar, Kimberly-Clark, and Cottonelle to shelves at Walmart, Sam’s Club, Costco, Kroger, Albertsons, and Walgreens nationally. His vision guided Chay Spirits from concept to 450+ retail locations and 44 states in under 3 years.

Jon Glick — Co-founder & Chief Executive Officer:

Jon Glick’s 30 plus year career spans nearly every facet of the licensing and entertainment ecosystem. He brokered and managed high-impact licensing deals with some of the world’s most iconic entertainment brands and studios including Universal Studios, Dreamworks, FOX, Marvel, WWE and Hasbro. In addition, Jon has a successfully proven track record working with and selling all major FDM accounts including: Walmart, Costco, Target, Walgreens and CVS as well as servicing multiple domestic and international distributors Jon is now expertly growing Chay Spirits.

Jon built the business infrastructure. With decades of experience brokering high-value deals with iconic global brands, Jon brings the distribution relationships, investor network, and scaling expertise that takes a great product national.

Supporting them is a sales and distribution team with a combined 100+ years of experience in beverage alcohol — including veterans from RNDC, National Wine & Spirits, and major national distributors across Texas, Michigan, Kentucky, and beyond.

This is not a brand with a great product and no idea how to sell it.

This team has sold alcohol at scale for decades. Now they're doing it for Chay Spirits.

ADVISORS

The Network Behind Chay Spirits

Access is everything in the spirits industry. Distribution relationships, retailer introductions, acquisition conversations — they all run through people who've built their careers inside this business.

Chay's Spirits advisory network represents decades of exactly that experience.

Advisor Spotlight: Larry Waks

Larry Waks is one of the most connected dealmakers in the spirits industry. As a corporate partner specializing in M&A, joint ventures, and strategic transactions across food, beverage, and entertainment, Larry has been in the room for some of the biggest liquidity events in modern spirits history.

His transaction record includes:

→ Sale of Aviation Gin (Ryan Reynolds) and Davos Brands to Diageo

→ Sale of Casamigos Tequila (George Clooney) to Diageo

→ Sale of Conor McGregor's Proper No. 12 Irish Whiskey to Proximo Spirits

→ Sale of Dwayne Johnson's Teremana Tequila to Mast-Jägermeister

→ Formation of Beyoncé and Moët Hennessy's Sir Davis American Whiskey

→ Work with Jay-Z (D'Ussé), Michael B. Jordan, Bruno Mars, Travis Scott, Seth Rogen, and Matthew McConaughey across spirits ventures

Larry advises Chay Spirits on growth strategy, distribution, and long-term liquidity positioning.

The brands he helped exit sold to Diageo, Proximo, and Mast-Jägermeister for hundreds of millions of dollars.

He chose to work with Chay Spirits.

Our advisory board also includes

Tony Zangara (25+ years at Anheuser-Busch and Beatbox, alcohol and beverage sales management),

Josh Halpern (former FIFCO and Anheuser-Busch executive, Chay Spirits distribution advisor),

Bari Wood (regulatory attorney, 20+ years in corporate strategy),

Mark Itkin (former Co-Head of Television at William Morris Endeavor).

This is the network most emerging spirits brands spend a decade trying to build.

We built it in three years.

DISTRIBUTION & RETAIL PROOF

Distribution Is the Moat Most Brands Never Build:

Getting into retail in the alcohol industry is hard. Staying on the shelf is harder. Doing it across multiple states with real chain relationships is what separates brands that scale from brands that stall.

By the end of 2025, Chay Spirits was on shelves in 450+ stores, restaurants, bars, and venues — including major grocery chains, premium hospitality accounts, and national specialty retailers.

We did this with a lean team and products that earn reorders.

Our distributor network spans seven regional and national partners: Current retail and on-premise accounts include national chains, premium grocery, casino and resort properties, and hospitality venues.

THE EXIT OPPORTUNITY / RECENT INDUSTRY ACQUISITIONS

Why the Big Players Are Buying Brands Like Chay Spirits

The largest companies in spirits are not building the next generation of brands. They're buying them.

Molson Coors acquired Atomic Brands (Monaco Cocktails). Anheuser-Busch took an 85% stake in BeatBox for nearly $490 million. Sazerac acquired Dirty Shirley to expand its RTD portfolio. E&J Gallo pursued Four Roses Bourbon for up to $775 million. Tito's made its first-ever acquisition with Lalo Tequila.

The pattern is consistent: major suppliers are acquiring high-growth, consumer-aligned brands in the better-for-you and RTD segments — the exact space Chay Spirits occupies.

These are not random deals. They reflect a structural reality: the largest alcohol companies cannot innovate fast enough to meet modern consumer demand, so they buy the brands that already have.

Chay Spirits is being built to be exactly that kind of brand — with the product integrity, distribution velocity, and consumer story that we believe makes it a compelling acquisition target.

Past performance is not a guarantee of future results. But the strategic landscape makes us hopeful.

USE OF FUNDS/THE INVESTMENT OPPORTUNITY

What This Raise Does

We have the product. We have the distribution.

This raise is the accelerant.

Proceeds from this round will be deployed across three priorities:*

🏭 Inventory & Production Scaling

Fulfilling existing retail demand and onboarding new chain accounts requires product. We are investing in production capacity to eliminate inventory constraints that currently limit our ability to say yes to new retail opportunities.

📣 Marketing & Customer Acquisition

We have proven the product converts at retail and online. This round funds the campaigns, tastings, and digital spend to accelerate the velocity of that conversion — particularly in new chain accounts and DTC markets.

🗺️ Distribution Expansion

Ohio is already in motion. Additional markets are lined up. This capital funds the feet on the ground, the distributor incentives, and the market activation that turns a signed distributor agreement into real velocity on the shelf.

We are not building something new with this money.

We are scaling something that already works.

*(Priorities are subject to change.)

JOIN THE CHAY NATION

Join the Chay Spirits Nation

Over $1,000,000 raised from private investors who bet on this team before the traction existed.

Now the traction is real. The retail relationships are signed. The growth is documented.

And the Early Bird window — our lowest available valuation at $21.2M — is closing soon.

The alcohol aisle is changing. Consumers are demanding better. The big players are buying the brands that figured it out first.

Chay Spirits figured it out first.

Be part of what comes next.

Follow @DrinkChay and @Chase.Glick to stay inside the brand.

DEAL TERMS:

Offering Perks

As part of the Wefunder Early-Bird Perks Program, the first $308,752 raised will receive a 20% discount, reducing the price per unit from $23 per unit to $18.40 per unit.

As an extra incentive, Investors who invest within the following time frames:

First 15 days will receive:

$300 – Distiller’s Choice: For investors with refined taste and a strong belief in what’s being built. In addition to the perks offered during the Early-Bird raise, investors will also receive:

1. Exclusive Limited Edition: “Chay Nation Early Investor” Hat

$500 – Distiller’s Choice: For investors with refined taste and a strong belief in what’s being built. In addition to the perks offered during the Early-Bird raise, Investors will receive the same perks as offered in the Distiller's Choice plus:

1. Exclusive Limited Edition: “Chay Nation Early Investor” Hat
2. Exclusive Limited Edition: “Chay Nation Early Investor” T-Shirt

First 30 days will receive:

$5,000 – Platinum Pour: Premium support from premium backers. For those fueling the next stage of growth. In addition to the perks offered during the Early-Bird raise, investors will also receive:

1. Exclusive Limited Edition: “Chay Nation Early Investor” Hat
2. Exclusive Limited Edition: “Chay Nation Early Investor” T-Shirt
3. Exclusive Limited Edition: “Chay Nation Early Investor” Hoodie

$10,000 - Legacy Circle: For those shaping the future of Chay Spirits. A lasting contribution with long-term impact. In addition to the perks offered during the Early-Bird raise, investors will also receive:

1. Exclusive Limited Edition: “Chay Nation Early Investor” Hat
2. Exclusive Limited Edition: “Chay Nation Early Investor” T-Shirt
3. Exclusive Limited Edition: “Chay Nation Early Investor” Hoodie
4. Exclusive Limited Edition: "Chay Nation Early Investor" two (2) On The Rocks engraved glasses

$25,000 - Legacy Circle Reserve: The pinnacle of Chay Nation. For investors leaving a permanent mark on Chay Spirit’s story. In addition to the perks offered during the Early-Bird raise, investors will also receive:

1. Exclusive Limited Edition: “Chay Nation Early Investor” Hat
2. Exclusive Limited Edition: “Chay Nation Early Investor” T-Shirt
3. Exclusive Limited Edition: “Chay Nation Early Investor” Hoodie
4. Exclusive Limited Edition: "Chay Nation Early Investor" two (2) additional On The Rocks engraved glasses (making a set of 4)
5. Exclusive Limited Edition: “Chay Nation Early Investor” two (2) Duffle Bags
6. Vote on the next ready-to-drink (RTD) cocktail

In addition, the Company is offering the following perks.

NOTE: Product discounts codes are not cumulative.

$100 – The Taster: A first sip into the world of Chay Spirits. You're part of the story.

1. Founding member of Chay Nation Investor Community
2. 10% discount code* for alcohol purchases only (for one year)
3. Spotlight on website and social media as a featured investor

$500 – Distiller’s Choice: For investors with refined taste and a strong belief in what’s being built.

1. Founding member of Chay Nation Investor Community
2. 15% discount code* for alcohol purchases only (for one year)
3. Spotlight on website and social media as Distiller’s Choice investor

$5,000 – Platinum Pour: Premium support from premium backers. For those fueling the next stage of growth.

1. Founding member of Chay Nation Investor Community
2. 20% discount code* for alcohol purchases only (for one year)
3. Spotlight on website and social media as Platinum Pour investor
4. Celebratory VIP dinner and mixology presentation with Chay family in Chicago (travel not included)

$10,000 – Legacy Circle: For those shaping the future of Chay. A lasting contribution with long-term impact.

1. Founding member of Chay Nation Investor Community
2. 25% discount code* for alcohol purchases only (for one year)
3. Spotlight on website or social media as Legacy Circle investor
4. Celebratory VIP dinner and mixology presentation with Chay family in Chicago (travel not included)

$25,000 - Legacy Circle Reserve: The pinnacle of Chay Nation. For investors leaving a permanent mark on Chay Spirit’s story.

1. Founding member of Chay Nation Investor Community
2. 25% discount code* for alcohol purchases only (for one year)
3. Spotlight on website or social media as Legacy Circle investor
4. Celebratory cocktail mixology presentation with Chay family in Chicago (travel not included)
5. Celebratory private dinner with the founders and managing board members (travel not included)
6. 2 exclusive engraved “Chay Spirits” On The Rocks glasses

** Chay Spirits is only available to ship in all states except Utah, South Dakota, Michigan, Tennessee as of the date of this Offering Memorandum. States are subject to change depending on regulations.

***Please note, details will be sent out for claiming perks due will be sent out at the end of the offering round.