Chay Spirits

The Alcohol Aisle Is Overdue for a Reckoning. We're It.

https://wefunder.com/chay.spirits

Total raised on Wefunder: 89521

Total investors: 236

Quick facts

  • Over $1,000,000 raised in private funding before this round
  • Backed by advisors who have engineered the sale of Aviation Gin, Casamigos, Proper No. 12, Beatbox.
  • 450+ locations across chains secured in under 3 years. Such as grocery, liquor chains, hotels
  • Direct-to-consumer shipping available in 44 states, dual-channel distribution
  • 800% revenue growth from 2024 to 2025
  • The better-for-you alcohol market is growing at 3x the rate of the overall spirits industry

Team profiles

Featured investor profiles

Chay Spirits

The Alcohol Aisle Is Overdue for a Reckoning. We're It.

What Investors Say

LEAD INVESTOR
Invested $5,000 this round + $35,000 previously
As a physician and an active investor in over 35 Angel and VC ventures over the past 30 years, I have a disciplined framework for evaluating opportunities. I look for three things: a solved technical challenge, a team with operational grit, and a product that fits a massive, undeniable market shift. Chay Spirits hits all three. I was introduced to the company through their Operations Strategist, a trusted friend of 25 years. What immediately caught my attention was their solution to the 'holy grail' of the spirits industry: creating a truly 'better-for-you' alcohol without sacrificing the premium experience. By utilizing Allulose—a plant-based sweetener that mimics the taste profile of sugar without the insulin spikes or caloric load—Chay has removed the 'guilt' and the chemical aftertaste common in the category. As a surgeon, I appreciate the science; as a consumer, I appreciate the craft. The product integrity is second to none. My wife is an uncompromising coffee aficionado, yet she was blown away by the Vanilla Espresso Martini. During our tasting of all eight products, from the refreshing Hibiscus Vodka to the polished ready-to-drink cocktails, there wasn't a single miss. But taste alone doesn't scale; execution does. Since launching in 2023, the leadership team—which brings deep expertise across CPG, retail, and entertainment—has been incredibly disciplined. They have landed in over 350 retail and on-premise accounts across seven states, including major grocery chains and luxury hotels, all with zero paid media. This organic traction, combined with an e-commerce footprint spanning 44 states, proves that Chay Spirits isn't just a niche product—it’s a brand with massive national potential. I am investing in Chay Spirits because they are redefining the modern lifestyle drink. They have stayed focused on business fundamentals and long-term brand equity rather than quick, gimmicky wins. On a personal note, this is one of those rare investments that is as fun as it is promising. My wife and I no longer bring a bottle of wine when invited to a friend’s home; we bring a bottle of Chay Spirits. It’s a conversation starter and a crowd-pleaser. I invite you to join me in backing this exceptional team and brand as they attempt to take the spirits industry by storm.
What People Say