The World's First All-Natural Aloe Liqueur
We've crafted a beautiful and versatile spirit out of the increasingly popular and incredibly refreshing aloe plant.
Chareau can be enjoyed over ice right out of the bottle or used to make light, refreshing, and delicious cocktails. Over 100 different cocktails have been made at bars across the country, making Chareau synonymous with “Aloe” on cocktail menus nationwide.
Chareau is an American Made Farm-to-Table Spirit
All-Natural and craft distilled in small batches using fresh ingredients.
We take Farm to Table from the Kitchen to the Bar, and there is no better place to do that than in California. We source all of our ingredients from local California farms, and every step from the juicing to the distilling to the bottling is done by hand.
All Natural, Farm-to-Table Ingredients
Aloe Vera, Cucumber, Eau de Vie, Lemon Peel, Muskmelon, Spearmint, Sugar, and Water...That's it. Nothing artificial and no fake coloring. We believe in all-natural ingredients and transparency, so every one of our ingredients we put in the bottle is listed on the bottle.
In-House Distilling Let's Us Keep Control
Chareau is produced in-house on an Arnold Holstein German Copper Pot Still. Having our own Distilled Spirits Plant allows us to produce the best quality product, increase our margins, decrease our shelf price in line with the competition, and scale immediately.
You can taste the freshness of the ingredients, because Chareau has no Artificial Flavors, Coloring, Preservatives or Sweeteners.
We use natural ingredients—and not just because it's trendy. Fresh ingredients produce a higher quality product and provides the transparency that people crave. We're one of the only spirits products where you can actually turn the bottle to the side and see all of our ingredients listed. Our aloe spirit can also be used in almost any cocktail and has a low enough sugar content that you can sip it straight.
the sugar and calories of similar liquors
alcohol by volume
We're Young and Growing Fast
Chareau has grown an average of 90% in sales every year and have nearly doubled our margins since inception.
Chareau is rapidly growing with a focus on longevity. Our goal when launching Chareau was to build the brand in the bar community before launching retail sales. We wanted to see high volume per account, repeat orders, and a sustainable gross margin before hitting the liquor and grocery stores.
Find Us at the Best Bars & Restaurants
Chareau has been featured on the cocktail menu at some of the best bars & restaurants in the country, from the pairing at Alinea in Chicago, a top 20 restaurant in the world, to the Spa Cocktail at Mastro’s Steakhouses nationwide and the Ramsay Gin & Tonic at Gordon Ramsay Caesars Palace, named after their celebrity chef.
Bars | Restaurants
Hotel | Resorts
Over 1000+ Accounts in 16 States
Our plan for 2017 is to expand to 4 more states and enter more off-premise accounts.
JOIN US FOR A TOAST!
"There was nothing on the market like Chareau...so we made it."
We believe in fresh, natural ingredients and transparency, but it’s rare in the spirits industry. Go look in your liquor cabinet, or next time you’re at the store, take a look at a few of the bottles. Look for the ingredient list, and not just a “made with” or a picture of a couple of the ingredients. A comprehensive “Ingredients” list that you would find on any other food or beverage product….you’ll be surprised at what you find.
This is where Chareau started. I was inspired by the natural beauty and agriculture of California and wanted to create a spirit that captured that essence. A spirit that was light, refreshing, and could be found at any bar in the world. A spirit that was clear, with no fake colors and a label that didn’t have a fluffy story, but instead, a small label listing only the ingredients. A spirit that was unique and useful for bartenders in making cocktails, but also simple enough that anybody at home could just pour over ice right out of the bottle.
Chareau is that spirit, and we’ve been fortunate enough to be served at some of the best bars in the world in such a short amount of time. From selling out of the back of my car, to now working with some of the most amazing chefs, bartenders, and farmers in the country. I really couldn’t ask for more.
And now I want to share our success with you - everyone who has been going to these bars buying Chareau cocktails, making cocktails at home and posting your photos on Instagram, to my family and friends who have helped on the bottling line, the writers who chose to write about Chareau and share our story, and those of you who have been asking where you can buy a bottle in your city… and when it’s not available yet, you have had it shipped across country. This is for all of you.