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Chareau

"Our New Cocktail Secret Weapon" - Food & Wine Magazine

Highlights

1
$1.1mm in 2019 Revenue. Lifetime revenue of $3.5mm
2
Score of 96 from Wine Enthusiast Magazine "Highest Rated Liqueur of the Year"
3
Double Gold Medal SF World Spirits Competition
4
CAGR of 89% since launching in 2013
5
Gross Margins of 70%

Our Founder


The World's First All-Natural Aloe Liqueur

We've crafted a beautiful and versatile spirit out of the increasingly popular and incredibly refreshing aloe plant.

Chareau can be enjoyed over ice right out of the bottle or used to make light, refreshing, and delicious cocktails. Over 100 different cocktails have been made at bars across the country, making Chareau synonymous with “Aloe” on cocktail menus nationwide.

Chareau is an American Made Farm-to-Table Spirit

All-Natural and craft distilled in small batches using fresh ingredients.

We take Farm to Table from the Kitchen to the Bar, and there is no better place to do that than in California. We source all of our ingredients from local California farms, and every step from the juicing to the distilling to the bottling is done by hand.

All Natural, Farm-to-Table Ingredients

Aloe Vera, Cucumber, Eau de Vie, Lemon Peel, Muskmelon, Spearmint, Sugar, and Water...That's it. Nothing artificial and no fake coloring. We believe in all-natural ingredients and transparency, so every one of our ingredients we put in the bottle is listed on the bottle.

In-House Distilling Let's Us Keep Control

Chareau is produced in-house on an Arnold Holstein German Copper Pot Still. Having our own Distilled Spirits Plant allows us to produce the best quality product, increase our margins, decrease our shelf price in line with the competition, and scale immediately.

We're One-of-a-Kind

You can taste the freshness of the ingredients, because Chareau has no Artificial Flavors, Coloring, Preservatives or Sweeteners.

We use natural ingredients—and not just because it's trendy. Fresh ingredients produce a higher quality product and provides the transparency that people crave. We're one of the only spirits products where you can actually turn the bottle to the side and see all of our ingredients listed. Our aloe spirit can also be used in almost any cocktail and has a low enough sugar content that you can sip it straight.

50%

the sugar and calories of similar liquors

25%

alcohol by volume

We're Young and Growing Fast

Chareau has a Compound Annual Growth Rate of 89% in sales since launching in 2013 and we have nearly doubled our margins over the same period.

Chareau is rapidly growing with a focus on longevity. Our goal when launching Chareau was to build the brand in the bar community before launching retail sales. We wanted to see high volume per account, repeat orders, and a sustainable gross margin before hitting the liquor and grocery stores.

70%

Accounts Reorder

70%

Gross Margins

Find Us at the Best Bars & Restaurants

Chareau has been featured on the cocktail menu at some of the best bars & restaurants in the country, from the pairing at Alinea in Chicago, a top 20 restaurant in the world, to the Spa Cocktail at Mastro’s Steakhouses nationwide, poolside at the Wynn Hotel in Las Vegas, and in the Ramsay Gin & Tonic at Gordon Ramsay Caesars Palace, named after their celebrity chef.

Bars | Restaurants

Hotel | Resorts

Retail

Over 3000+ Accounts in 40 States

Our plan for 2021 is to continue to bring Chareau to more bars and liquor stores in the U.S. and launch internationally.

JOIN US FOR A TOAST!

"There was nothing on the market like Chareau...so we made it."


What is Chareau?

The recent COVID-19 pandemic has severely affected many lives, families, and businesses in different ways. The health and safety of our families, employees, investors, and partners have been the utmost priority during this time, and we thank you for your continued support while we all move forward toward a brighter future.

Our business was growing strong prior to March 2020, with over 80% of our sales to the best bars and restaurants in the USA. We had a growth rate of 60% for the trailing 6 months leading up to COVID-19; however, the required closure of those bars and restaurants across the country has forced us to adapt our business to operating with a significant reduction to our revenue. We have cut operating costs where possible, kept our employees on staff, found new revenue streams, and put plans in place to continue to adapt to the new business environment.

The outlook is uncertain for many businesses, but we are optimistic about the future of Chareau and our industry as a whole. We believe that the future will not just return to “normal,” but thriving, and we need assistance to weather the storm.

I believe in this company and I believe in this country. This is a challenging time, but we will come out of this stronger together. Thank you for your continued support, and I wish you all good health, safety, and wellness.

Thank you

Kurt Charron


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