The Opportunity

Consumer drinking habits are shifting.

More people are moving away from traditional alcohol toward:

1. Ready-to-drink convenience
2. Lighter, cleaner drinking experiences
3. Flavor-forward options
4. Brands that reflect lifestyle and identity

The RTD cocktail category is now a multi-billion dollar market, growing rapidly as consumers look for better alternatives.

The Problem

Most canned cocktails still miss the mark:

1. Overly sweet or artificial taste
2. Lack of identity and brand connection
3. Poor repeat purchase after initial trial

Consumers are looking for something that feels cleaner, more refreshing, and more aligned with how they actually drink today.

The Solution

Chaco Flaco delivers a better canned cocktail experience.

1. Clean, refreshing flavor profiles
2. Built for drinkability and repeat purchase
3. Designed for real-world occasions (social, events, everyday)
4. Backed by strong in-market performance
5. 100% all-natural adult beverages with zero artificial ingredients

We’ve built a product that not only gets trial — it gets repeat.

What We’ve Built

Chaco Flaco is an active, in-market brand — not a concept.

We are currently:

1. In production
2. In distribution
3. In retail accounts
4. Actively engaging consumers through tastings and events

We are not pre-launch — we are scaling.

Business Model

Chaco Flaco operates within the established three-tier system:

Brand → Distributor → Retail → Consumer

Our focus is simple:

1. Secure high-quality retail placements
2. Drive in-store velocity through sampling and engagement
3. Build repeat purchase through product quality

Placement + velocity = scale

Our Brands

• Chaco Flaco

• El Cero

• Chaco Flaco Tiki (Coming Soon)

Our Products

Chaco Flaco — Sparkling Craft Cocktails (6% ABV)

• Mango Margarita — fresh mango juice, agave, lime & tequila

• Strawberry Daiquiri — strawberry, lime, coconut & rum

• Berry Mojito — lime, ginger, cucumber, honey & vodka

• Prickly Pear Paloma — prickly pear, grapefruit juice, filtered jalapeño, honey, ginger & tequila

El Cero — Sparkling Craft Mocktails (0.0% ABV)

• Mango Margarita

• Strawberry Daiquiri

• Berry Mojito

• Prickly Pear Paloma

Chaco Flaco Tiki— Craft Cocktails (15% ABV)

COMING SOON!

• Pina Colada

• Miami Daiquiri

• Island Remedy

Go-To-Market Strategy

We are focused on execution:

1. Retail-first expansion strategy
2. Continued sampling and in-store activations
3. Founder-led sales and market presence
4. Targeted marketing to support retail sell-through

We don’t rely on shelf space alone — we drive sell-through.

Retail Strategy

Built to win on shelf, not just online.

We focus on pull-through: placements supported by demos and targeted marketing so velocity follows distribution.

Market Opportunity

Mindful drinking is a category shift, not a fad.

Alcohol moderation is accelerating, and consumers want premium alternatives that still feel celebratory. By serving both alcohol and zero-proof occasions, we capture more moments per customer.

Competitive Advantage

Most brands pick one lane. We serve both.

Competitors often focus only on alcohol or only on zero-proof. We offer both experiences with shared flavor DNA — increasing lifetime value and broadening retail relevance.

Team

Founded by nationally recognized mixologists and operators.

We combine beverage formulation expertise with retail-first execution and lifestyle brand building.

Use of Funds – $250,000 Raise

This raise is designed to scale what is already working.

1. 48.8% – Production & Inventory
2. Increase supply to support retail expansion and reorders
3. 20% – Sales, Distribution, A&M + Travel
4. Drive placements, activations, and in-market growth
5. 14% – Marketing
6. Support retail accounts with targeted demand generation
7. 11.2% – Operations & Compliance
8. Maintain scalable infrastructure
9. 6% – Working Capital
10. Manage timing and growth cycles

Capital is deployed to drive placement, velocity, and repeat purchase.

Why to Invest

1. Our line of Ready-to-Drink canned cocktails encompasses the three fastest-growing categories in adult beverages: spirit-based, orange wine-based, and nonalcoholic mocktails. These offerings present an excellent opportunity to invest in Chaco Flaco
2. Proven products with real consumer traction
3. Existing retail and distribution relationships
4. Strong performance in live activations and tastings
5. Clear, focused growth strategy
6. Execution-driven leadership

The Vision

Build a nationally recognized beverage brand by:

1. Expanding retail footprint
2. Increasing velocity across accounts
3. Strengthening brand awareness
4. Introducing new products once the core business is scaled

Focus first. Scale second. Expand third.