Ceres Chill Co.

Moms leading incredible lives while achieving their breastfeeding goals

Last Funded March 2023

$702,019

raised from 510 investors
Thank you for the quick reply. That is definitely a good problem to have. We look forward to your updates and how the company turns out in the years to come. Best wishes!
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Founder And CEO
Thanks so much for your confirmed investment, Luke! Your gold chiller and straw top will be heading your way over the next couple of days. So excited to have your family along for this journey!
Can you speak more to the data for the markets that you'd like to go after? I see data for the US Breastfeeding Accessories market, but not international markets. Also can you speak to why hospitals?
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Founder And CEO
Absolutely. We’re constantly looking to expand and are committed to reaching international markets - that’s actually one of our goals for this investment round! There are so many other countries (Australia, UK, Canada) that have incredible breastfeeding and maternal support rates. We know firsthand that there’s a demand for the Chiller there. We hear from those moms every day! Expanding in those countries is hugely important to me and I think it would lead to massive growth for the company. We’re currently working to expand our Amazon distribution because that is the most accessible first step. Additionally, we have new retailers from around the world reach out to us with the hope of carrying our products. As far as why it’s so important for us to be in hospitals - that continues to be the best way to reach moms when they need us most. Hospital stays, particularly for NICU families, are often lengthy and stressful. Additionally, the lactation practices and hospital shops are often curated and vetted by medical professionals in the obstetrics/lactation/pediatric fields. Being in these spaces builds on the brand’s credibility and significantly expands our reach to customers. We have worked with some incredible hospitals, lactation clinics and birth centers and we’ve seen these products shared in classes, online tutorials and more.
How can I see the progress (if any) from my investment?
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Founder And CEO
Once you are logged in to your Wefunder account, you will be able to track the progress of all of your investments on your portfolio page! Here's the link for that: wefunder.com/portfolio
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Investor
Was the email with the longer update that was referenced in the Mother’s Day post sent out? Just want to make sure my email is on the list. If it just hasn’t been sent out yet, no worries and thanks for the updates that have been provided.
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Founder And CEO
Matt, oh! That’s so odd. We did send it out that same day. I just sent it to you again just in case the original one went to your spam folder! Thanks so much.
Besides making storage bottles, do you have plan to introduce more products related to breast feeding and parenting products?
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Founder And CEO
Ken, Great question! Thank you for reaching out. Please check out our video on our WeFunder page, review our financials with data on the sales of each of our products, check out the pitch deck and our website (cereschill.com) to learn more about all of our products. It is a really exciting time for the company and we have several patented and patent-pending products that expand the reach and fulfill the mission of the company. Please reach out with any additional questions! Best, Lisa
Is there an estimated ship date for Gold Chiller for those who had invested enough?
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Founder And CEO
YES! Awesome question. We have already sent a couple hundred out to investors who have confirmed their investment with WeFunder and confirmed their address with us. If you missed that email, no worries! We are making our way through the investor list of people who did not respond to double check their emails through WeFunder. Feel free to reach out to me at info@cereschill.com if you need to make an changes to your contact information. Otherwise, we will send your chiller out within the next 2-3 days to the address you have on file here. Thanks so much for your support!
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💥Top Contributor
Hi Lisa, I finalised an investment that I had pending from before, I just want to check was the pre-money valuation the same at 9.62m today and prior here on wefunder?
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Founder And CEO
Yes! You actually got an even better valuation than the original $10 million because I put more shares in and we spent some of the cash we had on hand to pursue product development and wholesale/retail opportunities with very big players in this space. Thank you for finalising your investment and for your support! So glad to have international investors who understand the value of all we are doing. We have a great partner not far from you - Hip Baby in Devlin, Ireland. Such exciting times and smart expansion. Glad to have you along for this journey!
Hi, thank you for this opportunity! Based on what we see in terms of growth patterns and traction, this looks like a sound investment. However, I want to be prudent to ask: what if things go south? From the IGLive, I understand a risk is losing the initial investment. But, as an investor and partial owner of the company, are there any other potential consequences (like maybe credit being affected or other) if the brand doesn’t sell or go public or for whatever reason things don’t work out? Again - I love your brand and am wishing you all the best. I hope it is everything you dreamed of and more!
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Founder And CEO
This is an amazing question. The short answer is that you are definitely placing a lot of trust in me and you are putting the money you invest at risk. If I somehow blow through all of the money and the value of the company does not increase, we do not sell for a higher valuation than $10 million and there is no future round of funding/investment like going public, you will lose your money. However, you will not have any additional liability or penalties. You are a shareholder but you do not have any obligations to creditors or other investors, so no downside in that respect. It is similar to owning stock like you would purchase on the public stock market but just with significantly more risk because we are not an established company that has met all of the benchmarks to be publicly traded. I hope this makes sense! Thank you so much for your well wishes!
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💥Top Contributor
Hi Lisa, could I get an email address please to send you a message?
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Founder And CEO
Absolutely! Anyone who wants to contact me directly can reach out to lisa@cereschill.com - I would be more than happy to connect with you there!
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💥Top Contributor
Could you explain how you will grow and deal with competition, i have seen similar products such as junobie milk container and other products that look modern sleek and have a long lasting storage time. Could you share your approach and thoughts. Thank you
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Founder And CEO
This is an amazing question! More options for moms is always better and the two products you are comparing offer moms different options for sure. In case you do not have both our Chiller or the cooling cups or other moms are curious, I want to give you a quick overview here. Our Chiller gives parents 12-34 ounces of breastmilk or formula storage for over 20 hours, doesn’t require any cords or external battery packs, can connect directly to pump parts AND convert to a baby bottle or bottle warmer when needed. It’s designed to last a lifetime and become an epic thermos after this journey is over, so it won’t end up in a landfill like many other products in this industry. Our intellectual property across our product offerings has been very carefully protected so we have mitigated the risk of actual knockoffs on the Chiller, Shield Maidens, Milkstache, Sip Top, etc. Our products also come with a lifetime warranty. Based on the research that we’ve done, the Chiller offers great cost savings over time. Plus - there’s no prep required! We are committed to growing with the market and listening to our customers to see what improvements we can make for them, and I think that’s what has fueled our epic growth rate.
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