Camp Gladiator (CG)

The Only Turn-key Fitness & Nutrition Platform For Trainers & Consumers

Last Funded May 2023

$2,186,172

raised from 1,033 investors

Investment Terms

You will be investing in Camp Gladiator (CG) through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2021. Our cash in hand is $3,640,000, as of January 2023. Over the three months prior, revenues averaged $3,074,134/month, cost of goods sold has averaged $2,165,659/month, and operational expenses have averaged $1,597,792/month.

At a Glance

Jan 1 – Dec 31, 2021
$53,223,084
-9%
Revenue
-$975,287
-138%
Net Loss
$5,300,129
-8%
Short-Term Debt
$10,210,000
Raised in 2021
$3,640,000
-9%
Cash on Hand
Net Margin:
-2%
Gross Margin:
29%
Return on Assets:
-7%
Earnings per Share:
-$0.01
Revenue per Employee:
$566,203.02
Cash to Assets:
54%
Revenue to Receivables:
40,065%
Debt Ratio:
55%
CG Consolidated LLC 2021 Audited Financial Statements.pdf

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

A Two-Sided Fitness & Nutrition Platform For Trainers & Consumers

Milestones

CG Consolidated, LLC was organized in the State of Texas in December 2016.   The company has several subsidiaries: CG Nation, LLC (dba Camp Gladiator), CG Growth Systems, LLC, CG IP Holdings, LLC, and CG Training,LLC.

Since then, we have:

  • Over $350M Lifetime Revenue
  • 900k Lifetime # of Participants
  • 9-time Inc. 5000 Honoree from 2013-2021 & Inc. Top 100 Female Founders in 2020
  • ️‍ 248% Increase In Launched Trainers Year-Over-Year
  • Over 1.5M Views for Live-Streaming & On-Demand Online Workouts
  • 89% Increase in Memberships for December '22 & January 23' Compared to December '21 & January '22
  • $10M was previously raised during Series A

Historical Results of Operations

  • Revenues & Gross Margin. For the period ended December 31, 2021, the Company had revenues of $53,223,084 compared to the year ended December 31, 2020, when the Company had revenues of $59,095,865. Our gross margin was 29.06% in fiscal year 2021, compared to 29.33% in 2020.
  • Assets. As of December 31, 2021, the Company had total assets of $14,077,087, including $7,629,012 in cash. As of December 31, 2020, the Company had $9,335,778 in total assets, including $4,913,713 in cash.
  • Net Loss. The Company has had net losses of $975,287 and net income of $2,553,757 for the fiscal years ended December 31, 2021 and December 31, 2020, respectively.
  • Liabilities. The Company's liabilities totaled $7,722,469 for the fiscal year ended December 31, 2021 and $6,461,900 for the fiscal year ended December 31, 2020.

Liquidity & Capital Resources

To-date, the company has been financed with $5,346,900 in debt and $10,210,000 in equity.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 36 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 18 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

CG Consolidated, LLC cash in hand is $3,640,000, as of January 2023. Over the last three months, revenues have averaged $3,074,134/month, cost of goods sold has averaged $2,165,659/month, and operational expenses have averaged $1,597,792/month, for an average burn rate of $689,317 per month. Our intent is to be profitable in 12 months.

Since the date our financials cover (and due to COVID), in-person fitness activities declined, resulting in customer churn and slower acquisition of new customers. From an expense perspective, we have acquired the assets of two entities and we invested significantly in a new nutrition coaching product offering.  However, our operating expense run rate has also declined in recent months as we have simplified and reorganized business operations, including an exit from a large facility lease.

We expect our monthly revenues to average $2.6 to $2.8 million in the coming 3-6 months.  We expect to see about $3M to $3.2M in expenses during the same period.

We believe we can be profitable on a go-forward monthly run rate basis by the end of 2023 with a fundraise of $4-5 million.  This will allow us to build critical technology infrastructure to roll out "CG 2.0" with multiple new programs, continue to drive strong trainer recruiting, and grow customer awareness of our newest offerings leading to new program subscriptions.

Our current cash balance is sufficient to cover short-term burn throughout the campaign.  Our other sources of capital include our existing cash and potential capital available from our existing pool of private equity investors.

All projections in the above narrative are forward-looking and not guaranteed.

Risks

1

We are working to develop and introduce new programs in a market with many competitors. Those programs may attract customers at a slower rate or in lower volume than expected.

2

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

3

As a result of the performance of our new programs, macroeconomic impacts, or other factors, we could fail to recruit a sufficient number of trainers needed to continue to grow the business.


Other Disclosures

The Board of Directors

Director Occupation Joined
Allison Davidson Co-CEO @ Camp Gladiator 2016
Jeffrey Davidson Co-CEO @ Camp Gladiator 2016
George Clark Partner @ Gerygone Capital 2021
Michael Tremain Managing Partner, Private Equity @ Sovereign's Capital 2021

Officers

Officer Title Joined
Allison Davidson CEO 2016
Jeffrey Davidson CEO 2016

Voting Power

Holder Securities Held Power
Camp Gladiator, Inc 62,608,500 Common Units; 50% owned by Jeff Davidson, 50% owned by Allison Davidson 85.9%

Past Fundraises

Date Security Amount
SAFE $300
8/2022 Loan $2,000,000
12/2021 Priced Round $10,210,000
4/2020 Loan $996,900
9/2019 Loan $1,500,000
6/2019 Loan $850,000
12/2014 Loan $100,000

Outstanding Debts

Issued Lender Outstanding
6/10/19 PlainsCapital Bank
$302,079
9/4/19 Dwamian McLeish
$383,022
8/15/22 Small Business Administration
$2,031,250

Related Party Transactions

None.

Use of Funds

$1,000,000 25% Marketing (hiring two new employees), 25% New Product Development, 43.5% Software Development & Engineering (hiring three new engineers), 6.5% towards Wefunder intermediary fee

$3,000,000 Raising additional funds allows us to continue investing in product and engineering improvements we're making to the platform. 30% Marketing, 30% New Product Development, 35% Software Development & Engineering (hiring 10 engineers), 5% towards Wefunder intermediary fees

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common Units 65,000,000 62,608,500
Series A Preferred Units 25,000,000 10,210,000

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details