Camp Gladiator (CG)

The Only Turn-key Fitness & Nutrition Platform For Trainers & Consumers

https://wefunder.com/campgladiator

Total raised on Wefunder: 2186172

Total investors: 1028

Quick facts

  • Over $350M Lifetime Revenue
  • 900k Lifetime # of Participants & Over 40M Workouts
  • Launched Online Workouts In Under 30 days & Added 15k+ Members Globally In 60 Days
  • Over 1.5M Online Workouts Views
  • ️‍ 248% Increase In Launched Trainers In '22 vs. '21
  • 89% Increase In Memberships For December '22 & January '23 vs. December '21 & January '22
  • $10M Was Previously Raised During Series A
  • 9-time Inc. 5000 Honoree From 2013-2021 & Inc. Top 100 Female Founders In 2020

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Camp Gladiator (CG)

The Only Turn-key Fitness & Nutrition Platform For Trainers & Consumers

Funded badge
Last Funded May 2023

$2,186,172

raised from 1,028 investors

Investment Terms

You will be investing in Camp Gladiator (CG) through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.

Financials

We have financial statements ending December 31, 2024. Our cash in hand is $319,000, as of December 2024. Over the three months prior, revenues averaged $933,000/month, cost of goods sold has averaged $662,000/month, and operational expenses have averaged $285,000/month.

At a Glance

Jan 1 – Dec 31, 2024
Revenue icon
$13,242,000
-44%
Revenue
Net loss icon
-$2,000
Net Loss
Short-term debt icon
$1,252,000
+339%
Short-Term Liabilities
Valuation icon
$0
Raised in 2024
Cash in bank icon
$319,000
Cash on Hand
Net Margin:
-0%
Gross Margin:
34%
Return on Assets:
-0%
Earnings per Share:
-$0.00
Revenue per Employee:
$1,018,615.38
Cash to Assets:
62%
Revenue to Receivables:
49,044%
Debt Ratio:
2,473%
CG Consolidated LLC 2021 Audited Financial Statements.pdf CG EOY 2023.pdf CG EOY Reporting.pdf CG Consolidated LLC GAAP Financial Report 2023-2024.pdf
Camp Gladiator faced declining revenue in 2024, driven by lower BOLD subscriptions, while liquidity remains tight, with current liabilities exceeding current assets. The company relies heavily on long-term liabilities, contributing to negative equity of $(12.2M). Gross margins fell to 29.6% in Q4, and net income turned negative due to annual conference costs and inventory write-offs. Despite a positive EBITDA of $102K, improving subscription growth and retention, and cost control will be key to financial stability.

Risks

1

We are working to develop and introduce new programs in a market with many competitors. Those programs may attract customers at a slower rate or in lower volume than expected.

2

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

3

As a result of the performance of our new programs, macroeconomic impacts, or other factors, we could fail to recruit a sufficient number of trainers needed to continue to grow the business.


Other Disclosures

The Board of Directors

Director Occupation Joined

Officers

Officer Title Joined
Jeffrey Davidson Chairman 2016
Allison Davidson CEO 2016
Jessica Richardson President 2024

Voting Power

Holder Securities Held Power
Camp Gladiator, Inc 62,608,500 Common Units; 50% owned by Jeff Davidson, 50% owned by Allison Davidson 85.9%

Past Fundraises

Date Security Amount
SAFE $300
8/2022 Loan $2,000,000
12/2021 Priced Round $10,210,000
4/2020 Loan $996,900
9/2019 Loan $1,500,000
6/2019 Loan $850,000
12/2014 Loan $100,000

Outstanding Debts

Issued Lender Outstanding
6/10/19 PlainsCapital Bank
$302,079
9/4/19 Dwamian McLeish
$383,022
8/15/22 Small Business Administration
$2,031,250

Related Party Transactions

None.

Use of Funds

$1,000,000

25% Marketing (hiring two new employees), 25% New Product Development, 43.5% Software Development & Engineering (hiring three new engineers), 6.5% towards Wefunder intermediary fee



$3,000,000

Raising additional funds allows us to continue investing in product and engineering improvements we're making to the platform.

30% Marketing, 30% New Product Development, 35% Software Development & Engineering (hiring 10 engineers), 5% towards Wefunder intermediary fees



Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common Units 65,000,000 62,608,500
Series A Preferred Units 25,000,000 10,210,000

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details