I am very interested in the idea of this being a first in market solution to a problem that often times businesses aren't aware they have. I am involved in a similar vertical regarding Technology Business Management for IT expenses instead of marketing. I do have a couple of q...

Those are great questions! 1)We've developed a platform that is intuitive to use. Customers are typically up and running within a couple of hours and then require very little support from us. Having said that, we routinely check in with our customers about their experience, to solicit feedback on our planned features and to hear their requests for new features. Our customers are our best product managers! In addition to our US team we have an offshore development team in India. That company, ...

Minimum is too high for this kind of the company. Would had invested if minimum was $100. Let me know if you reduce the minimum amount ?

Hi Sagar, Thank you for your note. I appreciate your point of view. We are not planning to reduce the minimum. While we are an early stage company, we have a product that is built, we have clients buying and renewing, and we are raising money to scale. Thanks so much for your comment/question. Best, sheryl

Very interested in this offering because the founders have deep knowledge, experience and are thought leaders in this space. I have two question, (1) when do you anticiapte the SAFE converting for your investors? (2) what are your thoughts around timelines for exits for invest...

Hi Senitiki, Thanks for reaching out and for your question. It's our goal to do this $1M raise to build the metrics we need to do a larger, priced round. There's no way of predicting whether that will happen or when. Right now we are focused on building the business, and raising this capital so we can add sales, marketing and data science resources to the company so we can scale. As for exits, we have identified our multiple paths to exit, and believe it will be through M&A, as opposed th...

Hi, you have raised all convertible notes till Jan 2021 at $3.6M valuation cap. In 9-10 months what have been achieved and changed to quote $10M valuation cap???

Hi Rakesh, The $3.6M cap was established in 2015, at the time we were developing our MVP. Since then we’ve built the platform, achieved market validation, generated over $400K of revenue from well known brands, and signed three channel partners. Our valuation is in line with comps for our industry and company stage. Note: The reason it appears as it we had a note open at a $3.6M valuation is that we reopened our second note to take in an additional capital from existing investors in April 202...

Are you working with any Architectural, Engineering or other firms in the AEC space?

Hi Moses, As of right now, none of our clients are in the AEC space. If that's your area of expertise, I would love to learn more about the tech stacks in that space to see if there's an opportunity for us to support that vertical. Feel free to reach out directly: sschultz@cabinetm.com

CabinetM

Using AI to Optimize Marketing Performance Through Effective Technology Deployment & Management

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Framingham, MA

Technology Female Founder B2B SaaS

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Brian and Jacob interviewed CabinetM on July 30, 2021. Play Video

Brian Ballan

Founder in CPG. Most excited about climate friendly agriculture, decarbonization, and regional food systems.

Jacob Brutman

Angel Investor, Ph.D. Chemist and Computer Enthusiast

Strengths

says, "The team has already shown it understands its customers and has been able to build a moat around data and process that could make them a foundational piece for the future of marketing."

says, "CEO is very passionate about the company. She is energetic and was a pleasure to speak with. Idea is also innovative and already has quite a bit of support and sales."

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says, "Channel partners are a great GTM plan but it will also be important that user feedback is able to find its way back to the company"

says, "Keep doing what you are doing, it is obviously working."

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Invested $1,000 this round

CabinetM co-founders Anita Brearton and Sheryl Schultz are relentless, focused, creative entrepreneurs. Their lean team bootstrapped its way to revenue and product market fit and is now poised to scale. CabinetM makes it easy for organizations to manage the lifecycle of complex stacks of enterprise SaaS applications - a multi billion dollar market opportunity. The company’s initial product helps CMOs and marketing operations teams manage and optimize their rapidly expanding marketing automation tools.

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