Brite Trace
Improving quality of life for individuals with dementia.
Highlights
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🧠 Strong research team with 60+ years of experience.
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📈 Projected to be cash flow positive by 2025 (not guaranteed).
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🏆 Board includes Karla Jarvis, recipient of TODAY's number-one woman to follow award in 2020.
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💻 Research team has been awarded over $15 Million of grant funding for previous projects
Featured Investor

Garrett French
Invested $10,000
Syndicate Lead
I invest in people contributing to an inclusive, thriving Louisville, KY start up ecosystem.
“I doubled my initial investment in Brite Trace after a 30 minute call with Danten and Nolan. They're smart, passionate, energetic and have a clear road map towards improving care outcomes for patients with Alzheimer's. In short, Louisville NEEDS THESE GUYS to go big. And they have that rare combination of humility AND hunger that will make it happen. Lastly, they're committed to giving back to the Louisville startup ecosystem with advice, guidance and eventually investment. Trifecta! Go Br...”
Our Team
Danten RiceCo-Founder, CEO
A 24 year old serial entrepreneur who's purpose is to give back to the world. In 2021, I graduated from the University of Louisville through the Masters of Entrepreneurship program and became the first person in my family to earn their masters.
We chose this idea because of the current need to help people struggling with Dementia. Each member on our team has experienced a time in our life where we had to care with someone with Dementia. Our mission is to improve the emotional connection between families and their loved one so we can help make their caregiving process manageable.
Nolan CarricoCo-Founder, COO
Nolan graduated from UofL's Innovation MBA program in 2021, with a goal of making a positive difference. Doing so using his biology background, artistic sensibility, and past experiences with dementia to build products that provide a genuine impact.
Jeff BeatyCRO
Jeff has an EdD in health sciences and has been in the healthcare industry for 30+ years. He is also a Qualified Dementia Care Specialist who helps the team build a research driven product.