what sort of ip/patents do you have to defend this product. Or rather, what could stop Salesforce from making this a new feature of their product suite?

Our secret sauce is in our data model; this is the algorithm that stitches data from multiple systems. While Salesforce "could" do this, it's not in their strategic roadmap. Salesforce invests very little in R&D (only 17% of revenue) compared to Sales & Marketing (50% of revenue). To keep ahead on innovation, Salesforce is more likely to acquire companies (Slack, Tableau, Mulesoft) than to build it themselves.

Are you integrating with any data other than financial ones (i.e. marketing data) to help the customers action on your reports or is it purely financial in nature (i.e. top level aggregations and not per customer)?

I love this question. Yes, we are integrating with marketing and customer data as well. Financial data at the top level is interesting but we believe it's most powerful when we overlay financial data on top of customer data. For example, we are stitching together multiple systems to show you LTV and CAC by marketing channel, by individual customer.

help me understand having such as high valuation cap with $2k MRR?

Contracted MRR is a lagging indicator for our business. We work with outsourced CFO firms and VC firms to acquire customers. The work we're doing with one of our outsourced CFO customers is only at 10% of the full potential; when it gets fully ramped up it'll 10x. Similarly, we're working with a VC firm that has 500+ portfolio companies but we're starting with only 2% of the portfolio. The expansion rate potential is very high.

Where can I find a demo of the product?

Feel free to email me at alex@usebluelight.com happy to show you a quick demo

How much are you raising?

We're raising $1M total, with a small portion coming from Wefunder

Bluelight

Bluelight is a revenue data and analytics company.

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usebluelight.com

San Francisco, CA

Technology B2B SaaS

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💸 The total addressable market is $5.4 billion with over 4.5 million potential users

🖥 Tools available to the finance organization is antiquated, ripe for disruption

🎳 The team brings a strong combination of finance, data engineering, and software skills

Bluelight

Bluelight is a revenue data and analytics company.

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