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Blender Bombs

The Superfood Smoothie Booster. Creating A Brand New CPG Category.

Last Funded April 2023

$2,940,335

raised from 1,399 investors

Highlights

1
Female owned and led; Founder. Helen Hall-Leland has 1 prior CPG exit.
2
$13MM+ in total revenue with zero outside investment.
3
62% customer retention rate, 24% conversion rate and 24% of revenue is reoccurring subscription.
4
60 day customer value of $86.

Our Team

Founder & Chairman
Helen used $300 and turned that into a $3MM business in only TWO years - all with no business or CPG experience, no salespeople, and no funding. Impressive is an understatement. She continues to implement growth strategies with a lean budget.
When I was a personal trainer in 2017, my clients had no problem exercising, but when it came to eating healthy- now that was a problem. Smoothies are time consuming! So I developed Blender Bombs to simplify the addition of superfoods to their daily routine. It changed their lives, and I made my mission to impact more lives & change communities!
Chief Executive Officer
With over 20 years of CPG experience, the past four years Beau has served as VP of US Field Sales, SVP of Commercial Strategy and Ops and SVP of National Sales. He helped take his last CPG company from $0 to $30MM+ in annual revenue in under 4 years.
Chief Strategy Officer
August started her CPG career as founder of plant-based dairy alternative, MALK. Within 8 years she grew MALK into a national brand doing over $20MM in revenue, built her own scale manufacturing, and brought in significant investment.

Pitch

Brands that solve customer dilemmas have the ability to motivate purchase, deliver TRUE incrementality and create NEW categories.

The Blender Bombs Journey Has Been A NATURAL Progression:

Blender Bombs founder Helen Hall-Leland began her health and wellness journey as a personal trainer. She realized incorporating superfood smoothies into your daily routine was a tasty and convenient way to manage weight, maintain health, and provide the body with the proper nutrition needed to fuel a healthy lifestyle.

Helen noticed the smoothie industry was dominated by lifeless, non-filling, powdery substances, often made with questionable ingredients. Plus, making smoothies at-home was a daunting task for most people. She solved this problem by rolling Blender Bombs in her kitchen and selling them out of her home. Shortly after, she expanded to e-comm and opened Hustle Smoothie Bar.

The love and knowledge for superfood smoothies rapidly grew in the community. Helen quickly learned consumers NEEDED a whole-food, At-Home Smoothie Solution.

Many products and companies add value to categories but true category creators are wholly accretive. It's important to understand the difference between adding value and being 100% incremental.

Our consumers have significant purchasing power, along with a strong desire to eat healthier and more convenient food, without sacrificing taste.

Very, very few companies have created a TRUE Omni Channel business model. The coffee industry is the bellwether. Led by Starbucks, coffee owns consumption points on-site (coffee shop, hotels, etc.), at retail (grocery stores, gas stations, etc), and on web-based platforms. Most brands and categories will never have the customer acquisition potential of Blender Bombs!

Overview