We're a mission driven, international, award winning team of operators, wellness professionals,  Neuroscientists, code artists, visionaries and rebels solving the 7 trillion dollar global wellness culture problem. 

Blawesome makes it simple for Wellness Creators (health coaches, life coaches, trainers, healers) to sell courses, membership, grow, manage and monetize their communities. So, they can focus on what they love doing... Helping people. 

Founder and CEO Jennifer Kruidbos discovered the need for Blawesome while running her IRL corporate wellness business (clients include: TELUS, Lightspeed, Canadian Government, Sun Life Insurance) serving thousands of people in schools, hospitals, and offices. Clients and staff complained about the lack of resources, connection to creators, experts and the toxic platforms they were often using to search for information and help.

The HUGE wellness culture problem worth solving

Wellness is an entire online ecosystem of information, advice, coaching guidance, reviews, and suggestions without a safe home.

The stats :

• There is 164 million weekly searches for wellness related topics.
• 40% of us are choosing Social Media for search over Google.
• Multiple studies have found a strong link between social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.

The REAL Wellness Creator pain worth solving

Wellness Creators create so much value on the web but struggle to monetize and often suffer from platform fatigue.

The stats:

• 20% of the Social Web is Health and Wellness related content.
• We conducted 100 hours of Creator interviews. The data concluded Creators waste: 6+ hours a week and $3000 in time and planform fees monthly.

Blawesome is solving these problems with zero compromise

Blawesome combines the discoverability and vertical focus of LinkedIn. With shortform micro-content similar to TikTok.

Every algorithm and user experience journey is created for outcomes and results not attention and advertising.

Wellness Creators have all the tools they need to successfully simply run their businesses within the platform. 

Our team is focused on high-conversion, quick payments, engaged and active community members for creators, so they can focus on building and helping their communities. 

Our Business Model

Blawesome's SaaS platform replaces over 10 tools Creators use on weekly basis. We charge a three tiered monthly subscription fee for Creators and a transaction fee when members purchase services from creators on the platform.

Now is the moment to win the future of wellness culture

Research by McKinsey reports, consumers expect to increase their purchases of both wellness products and services over the next year. McKinsey's analysts expect a greater shift toward services, especially those (such as personal training, nutritionists, and counseling) that emphasize physical and mental health culture. 

The stats:

• The global wellness market is expected to reach $7 trillion by 2025.
• Global wellness economy is growing 10% CAGR.
• Growth of the wellness economy is outpacing global GDP (4%).
• 94% Millennials spend >$300 monthly on personal development.
• 35% Gen Z already paid for life coaching.
  
• We've identified 25 million potential Creators who can sell their services on Blawesome in North America. 

Growth

Blawesome's word-of-mouth virality combined with the powerful tools for Creators is primary sources of new users.

Both of these acquisition channels require zero marketing expenses and overall we spend less than $1K per month on advertising.

The growth of these acquisition channels have led to:

• 46% month-over-month growth 
• 410 vetted Creators 
• 2 million collective community members

In 2023, we plan to grow to 13,000 active paying Wellness Creators with 13 million collective community members. 

Join us in helping millions of people live happier healthier lives

We're excited to give our users, fans, and supporters access to invest in Blawesome on the ground floor. Together, we're bringing Wellness Culture to the mass market, giving more people the opportunity to improve their lives and take back control of where they build communities. 

*This Wefunder campaign is part of a larger seed round and we will be closing this opportunity soon.