Question 1

Hi, I was wondering which vegan organizations you donate to?

Accepted Answer

Hi Coco, Thank you for your interest in Billion Vegans. Currently, we are using the lists on www.animalcharityevaluators.org, although we are planning on having the community to suggest and decide on the NGOs that the donations will be going to. Please feel free to contact me directly at alon@billionvegans.com. Yours, --Alon​

Question 2

Wouldn't be safe to assume that Amazon can start their own certification process, and negate Billion's only advantage? They already have the software, as well marketing resources and operational infrastructure, so entry cost for them will be quite low

Accepted Answer

Dear John, Thank you for your interest in Billion Vegans and for your question. You are absolutely right. If Amazon will start curating and vegan-certifying the products and the sellers, it will weaken our proposition (although, some people are arguing that it might be good for us as it will ramp up the awareness). We will still have a few advantages: 1) The fact that all products on our site are vegan-certified is a major preference for about 20% of the vegans. 2) From our experience, some v...

Question 3

How do investors get paid back?

Accepted Answer

Dear Kathleen, Thank you for your interest in Billion Vegans and for your question. In general, after the investment is converted into shares, the return on the investment could result from selling shares or, in rare cases, dividends that the company distributes (while still owning the shares). In most cases, selling shares occurs when the company is being acquired or after the company goes public (IPO). In some cases, the shares could be sold in the free market. I hope it answers your questi...

Question 4

How did you calculate there are 20 million vegans in the US? That number seems absurdly high. A quick google search provides an estimate of 1.6 million. Did you just list the biggest number you could find? Also why did you not provide any sales numbers? You give nice numbers l...

Accepted Answer

Dear Michael,Thank you for your interest in Billion Vegans and for taking the time to submit your questions.In regards to the number of vegans in the US, there are many studies and surveys that were conducted recently, reviewing this phenomenon from various angles: health/diet, ethics/animal-welfare, and environmental impact. Please find some of the references below.There is a consensus in regards to the magnitude and pace of the change, but there are differences in the quantitative results. ...

Question 5

Interesting concept. I have a few questions to learn more about your offering. 1. How are you marketing online & offline to reach your target market? 2. Are you involved in any effort in widening or converting on-the-fence vegans to staunch vegans? 3. What are the biggest ...

Accepted Answer

Dear Arunkumar, Thank you for your interest in Billion Vegans and for taking the time to submit your questions. I am going to try and answer each one of them as candidly as I can 1. This is an important question and the full answer is too long for this scope. In general terms, we will be using the conventional online marketing methodologies, including SEO, PPC (e.g. facebook/instagram and google), affiliate marketing, social media, influencer marketing, brand advocacy, and PR. . The offline m...

Billion Vegans

The World's Largest Online Marketplace for Vegan and Plant-Based Products

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