Message from Amanda Miah, Founder

Like your typical working mom, I was too busy to prioritize my own needs. Most months I'd start my period without any supplies. One evening, I asked my husband to get me night pads and chocolate from the store. He returned with adult diapers (accidentally, of course).

As I sat there eating the chocolate in my adult diaper, I knew there had to be a better way. Why couldn't I get everything I needed and wanted, set to arrive exactly when I needed it?

And that's when the lightbulb went off. We so often push through period pain with gritted teeth. Why not give your body the top-notch care it deserves? Having a period is not just a physiological experience, it's also an emotional experience. Besti exists to meet the need for BOTH.

I made it my mission to help those like me who wish for a convenient way to get complete care when they need it most.

In the six months following the conception of Besti, we tested and successfully launched our beta phase. Another six months later, and we've developed own brand of organic menstrual products to include in every period kit.

Now, we're excited to introduce Besti to those looking for something better when it comes to their personal wellness journey.

-Amanda

P.S. In case you were wondering, since founding Besti, I've stopped sending my husband to the store for my pads and chocolate!

The Menstrual Care Industry Is Inadequate

100% of respondents we surveyed said they feel crummy before and during their period. That equates to 8-10 days of the month where they don't feel like themselves.

In the realm of menstrual care, many companies fall short in how they engage with consumers experiencing their period.

Menstrual care companies tend to focus on hygiene solutions while overlooking the significant impact of PMS symptoms. Those suffering from severe PMS often find themselves feeling isolated and depressed, without the support they need.

Subscription services for period care, designed to simplify our lives, often adhere to the standard 30/60/90 day model. However, menstrual cycles range from 20-40 days, increasing the likelihood of being without essential supplies when needed most. This traditional approach fails to address the unique timing and requirements of each individual.

According to McKinsey's report released this year, menstrual products are the #1 health product purchased by women in the U.S. market.

With trends like health at home and personalization shaping the consumer health and wellness space, we're innovating in a market that has flat-lined for decades.

Introducing Besti!

We're on a mission to become the go-to period support pal by providing a period care experience that eases the burden of menstruating.

Besti sends a monthly package with everything needed for additional care and comfort during that time of the month: organic sanitary products, self care products, and snacks to satisfy cravings.

Each product in our kits is chosen for its effectiveness, drawn from extensive research and evidence-based practices. To us, better periods start with offering the best in menstrual care tailored to each customer's unique needs. Shipments are delivered in sync with the individual's menstrual cycle and they get access to a free period tracker to help change delivery frequencies if necessary.

Customers can also find symptom-targeted support for the brain fog, hot flashes, or fatigue they may experience throughout the month. No two women experience their menstrual cycle the same. We guide them in discovering a routine that is perfectly attuned to their unique journey.

Strategic Position In A Combined Market

We're strategically poised to seize a significant market opportunity.

The subscription box industry is experiencing robust growth, expanding at an annual rate of 17% and projected to reach $65 billion by 2027.

Meanwhile, the global menstrual product industry is set to hit $54 billion by 2029, with a rising demand for organic and biodegradable products, particularly among those aged 26-40.

At Besti, we serve individuals who prioritize self-care above all else—the busy professionals juggling careers and personal lives, the devoted mothers balancing family and self, and the health-conscious women who prioritize their well-being. Our ideal customers seek balance and embrace wellness as an integral part of their lifestyles.

Besti is for those who understand that self-care is not a luxury but a necessity, an essential component of their routine. Our customers are not only committed to their well-being but also find joy in the little moments of self-indulgence. They value quality and convenience, seeking products that support their busy lifestyles while enhancing their sense of well-being. To them, Besti is more than a subscription box—it's a testament to their commitment to self-care and a celebration of their dedication to living a balanced, healthy life.

Why People Love Besti

The Way Forward

Besti's growth plan is meticulously crafted to ensure our continued success and to meet the evolving needs of our customers. Our strategy encompasses wider distribution, the addition of more PMS support products, and an ambitious customer acquisition campaign.

Expanding our distribution network to Amazon and retail channels will allow us to expand our reach, ensuring that our premium menstrual care packages are accessible to those who need them most. By increasing our presence in diverse markets, we can bring the Besti experience to a broader audience, enhancing convenience and support for more individuals.

We are also committed to enriching our product portfolio by adding more PMS support items. This expansion will address the often-overlooked symptoms associated with PMS, providing comprehensive care and comfort during the menstrual cycle. Our enhanced product line will further establish Besti as a leader in holistic menstrual care, catering to the unique needs of our customers.

Our customer acquisition strategy is designed to grow our community, leveraging targeted marketing and partnerships to attract and retain loyal subscribers. By focusing on engaging and educating potential customers, we aim to build a robust, supportive network who trust Besti for their menstrual care needs.

Thank you for your interest and support in Besti. We invite you to join the journey as we sync with cycles all over the world!