Beno, Inc.

Pioneering the next generation of electric bicycles

Last Funded April 2022

$948,647

raised from 751 investors

Highlights

1
One-of-a-kind product: the world's first hubless e-bike with 10 patents pending
2
$6M+ in orders, another $7M+ committed by distributors for 2022
3
$40B market, growing to $118B in 2030 (10.5% CAGR)
4
Featured in Yahoo, Uncrate, Designboom, Gizmodo, and many, many more

Featured Investor

Our Team

E-bikes have stagnated in terms of design, technology, and features. We're here to change that.

Pioneering the next generation of e-bikes

We are building desirable electric mobility solutions by combining beautiful aesthetics with innovative technology- starting with Reevo, the world’s first hubless e-bike with over $6M in orders to date.

"If just 15% of urban transportation miles were travelled by e-bikes - we could cut carbon emissions by 12%." -bicycling.com 


Most e-bikes today look and feel the same, with little to differentiate their appearance from traditional bicycles. We believe that the bikes of the future have to look like the bikes of the future.

Theft is also a major concern. The most common solution today is the good old bicycle chain and lock - but these are often bulky, heavy, require a “chainable” parking spot, and are often easy to tamper with.

E-bikes today are also lacking in many essential features that we take for granted in cars and motorcycles. For example, users are often required to purchase 3rd party accessories to enable basic functions - leading to a fragmented and inconvenient user experience.

It’s time for the next generation of e-bikes.

The e-bike market is one of tremendous opportunity and growth. E-bikes are emerging as an appealing transportation mode as they offer the convenience of a bicycle, paired with a sweat-free commute.

With bikes already outselling cars two-to-one, global trends are further pushing the adoption of e-bikes as a clean, alternative mode of transportation. The future of mobility is clearly electric.

Closer to home, the "E-BIKE" Act was introduced in the U.S. Senate in July 2021. The legislation aims to get more people out of cars, and onto e-bikes by offering tax credits worth up to 30% off.

Institutional investors know this, and are betting big on e-bikes.

We built Reevo – the world’s first hubless e-bike. Beautifully designed and elegantly crafted, urban mobility has never looked this good. It features our signature anti-theft system and integrated assistive features to make your next ride a truly futuristic one.

Reevo offers a one-of-a-kind, premium design with new innovative features - all at an affordable price point. We’re setting ourselves apart from the competition by pioneering novel technologies and generating valuable IPs with 10 patents pending.


Pure engineering excellence, secured with world-class triple-barrier security and built around a strong, lightweight core with a sleek stealth black finish.


Hubless wheels

  • No spokes, no transparent centre, no gimmicks – our patent pending hubless wheel design is the first of its kind in the world.
  • Each wheel is meticulously impact tested in our lab and triple-sealed from the elements for superb long-term reliability.

Adaptive pedal assist

  • Reevo’s electronic adaptive pedal assist system detects road gradient and pedaling parameters to provide algorithmically tailored assistance.
  • Rated for up to 37 miles (60 km) assisted range.

Hubless e-drive

  • Power is transmitted efficiently from the electric motor to provide unmatched power when needed
  • Works with pure electric, hybrid, and manual pedaling modes.

Triple-barrier security

  • Biometric access.
  • Secure theft prevention - an advanced wheel locking mechanism renders Reevo immobile and nullifies tampering devices.
  • Theft detection with GPS tracking - actively scans for motion and alerts your phone if a theft attempt is in progress.

Integrated safety features

  • Automatic night detection.
  • Integrated signal, brake lights, and LED headlamps.

Exceptional ride quality

  • Responds quickly to input.
  • Strong, lightweight core.
  • Crafted with high quality materials.


The proof is in the demand: we’ve raised over $6M on Indiegogo within 10 months, and exceeded our funding goal by 200% in just 15 minutes.

Our core revenue streams are bike and accessory sales - with a healthy 45% product margin. We have already invested heavily into tooling and molds, which means that our margin will improve as this cost is amortized into future orders as we grow.

Oh, and we also did a collaboration with THE luxury brand, Balenciaga.

Our goal is to grow - fast. With delivery starting soon, our attention will be focused on growth and expansion. We have been working to scale up our production facility to produce over 3,000 bikes per month.

We are also building a strong network of regional distributors to scale quickly and effectively with over $7M+ in orders committed for Q1 / Q2 2022.

So far, we have secured partnerships in Southeast Europe, France, Poland, The Netherlands, Belgium, Portugal, Luxembourg, Hawaii, French Overseas Territories, and South Korea - with more to be announced soon.

Experienced product designer and avid cyclist. Co-creator of the world’s first hubless bike.

Previous R&D leadership experience in Fortune 500 companies.

B. Eng. in Mechanical Engineering.

Leading expert in ASIC, PCBA and FPGA design with over 20 years of experience in engineering-related fields.

Co-founder of KERR Srl, an Italian R&D company with a strong focus on ASIC, electronic and custom software development.

Previous leadership and R&D experience in the semiconductor industry.

Published multiple papers and patents in the IoT field.

Ph.D. and B.Eng. in Electrical Engineering.

Seasoned entrepreneur with multiple startup exits under his belt. Founder of Travel Health Group Holding, the market leader in continental Europe in travel and health care.

Impact investor and advocate for the Rockefeller Habits/Scaling Up method.

Lead investor in Beno’s previous funding round.

Over 15 years experience in the bicycle and automotive industry.

Co-creator of the world’s first 3D printed e-bike.

Founder of Ebike Future Conference - the world’s first global e-bike business online conference, and the Ebike Repair Business Mastery program.

We’re crafting the most innovative, technologically advanced, secure and unique e-bikes in the world. We’ve patented our technology, filed our trademarks, and proven demand with over $6M in orders within a year, but we need you along for the ride to make our larger vision a reality.

We have a big dream, and a bigger plan to grow our company to an IPO and beyond.

Over the next two years, we’ll launch new product ranges, solidify existing plans with worldwide brick-and-mortar distributors, and address additional e-bike market segments. Besides that, we also plan on adding recurring revenue through the launch of a battery subscription service for our range of electric vehicles.

We will also expand our R&D team to venture into the rapidly growing electric motorcycle / moped market by leveraging our patented core technologies.

Over the next two years, we’ll launch new product ranges, solidify existing plans with worldwide brick-and-mortar distributors, and address additional e-bike market segments. Besides that, we also plan on adding recurring revenue through the launch of a battery subscription service for our range of electric vehicles.

We will also expand our R&D team to venture into the rapidly growing electric motorcycle / moped market by leveraging our patented core technologies.

This is your chance to get in on the ground floor with our first ever funding round. Join us, invest in your future, and watch your investment grow as we do!


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