Basil

Powering the future of freelance

Last Funded April 2024

$51,494

raised from 27 investors

Highlights

1
Over $225K in project revenue with 84% YOY Growth *not guaranteed*
2
Launched a BETA to ~300+ users
3
๏ธโ€ Woman & LGBTQ Founded
4
Featured in Bostinno, Motion Hatch, & across social media

Featured Investor

Invested $5,000
Syndicate Lead

Curiosity driven founder, engineer, and leader in SaaS companies. Special experience with machine learning / AI, media and infosec.

demar.is

โ€œI invested in Basil because they are tackling a commercially important problem at the right time, and they have assembled the perfect team to build the solution. Independent craft or freelancing has already been trending upward as technology has reduced barriers in communication and as a key components to infrastructure such as marketing and banking have become more accessible. This trend has accelerated in the past couple of years as outdated notions about the need to work from an office hav...โ€

Our Team

Founder / CEO
Future of Work nerd. Jack-of-many-trades creative freelancer, video editor, & designer turned tech entrepreneur. He's worked on hundreds of TV commercials, social ads, & designs for everything from small startups to billion-dollar companies.
As entrepreneurs and freelancers, we intimately understand how hard it is to freelance. We've struggled to pay the bills. We've fought for that awesome client. We've struggled to get our clients to pay invoices on time. We want to make sure the pros of freelancing outweigh the cons for a more free & flexible way to work.
Dan GilliganFounder / CTO
Full-stack software engineer with experience at Wayfair, pre-IPO. At his last position before Coworkly, he had ~$3M ARR under management & the highest retention rate in the US in fortune 500 company contracts as their main point of customer success.
Former corporate counsel @ Ropes & Gray, with a knack for operations.

Our Deck

We've been freelancers. And we've hired them too. So, we get this problem, first-hand.

There are millions of freelancers out there on a path to burnout. And there are millions of companies out there looking for a better way to on board, engage and connect to their freelance network.

That's where we come in . . . ๐ŸŽ‰

As creative freelancers ourselves, we're currently focused on the creative market (e.g., graphic designers, photographers, video editors, motion designers, illustrators etc.). ๐Ÿ“ธ ๐ŸŽจ ๐ŸŽฅ

We've seen early-stage traction! With over 300 freelance users, and enterprise users such as Bose, we have processed ~ $225K in revenue and have worked closely with users to enhance our product roadmap based on user feedback.

But don't just take our word for it . . . ๐Ÿ™‚


Our special sauce?  Unlike our competitors, we are positioned to own both the freelancer's experience and the experience of the companies that hire them.

  • For freelancers, we aren't just a digitized version of a proposal and scope of work. Coming from Wayfair.com, Dan (CTO) used his e-commerce knowledge to build a way for freelancers to get paid faster. With Basil, Scopes of Work aren't just a document. They're a contract, invoice, payment flow, and scope management tool all wrapped in one. 
  • For enterprise users, we aren't just another stale procurement system. With Basil, we're empowering orgs to reshape how they onboard, engage, and connect to their freelance network.

Our vision is a world where freelancing is the nomadic norm, fueled by companies that are able to reward and empower their freelance network.

With our innovative revenue model focused on both the freelancer user and the enterprise user, we expect to process >$109,000,000 in revenue by 2026. ๐ŸŽ‰ (not guaranteed)

*forward looking projections not guaranteed*

Our team is uniquely poised to lead Basil as the world's most flexible way to manage the freelancing lifecycle. Together, we represent over 50+ years of experience covering the freelancing, engineering, and legal fields.

We started in 2020 with an early MVP, before launching our first Beta (Coworkly.com) in 2022. Now, we're excited to be relaunching as Basil in late-2023. Basil will continue to serve freelancers with all the existing powerful tools they came to love with Coworkly.com, while adding on a whole new system for managing the relationships between freelancers and the companies that hire them.

Where are we headed? We're focused on three go-to-market strategies: win high-end creative contractor market, build a powerful enterprise product, and pre-sell to enterprise clients.

Forward-looking projections cannot be guaranteed.

Support from our community, friends, and awesome angel network is the key to getting us going faster!

We're asking you all to join us and get a piece of our success. Your investment will make sure we're able to build a foundation for rocketship level growth ๐Ÿš€.

To put your investment into context, here's what we plan on spending

  • Engineering Team: Paying additional developers to help Dan develop new features, refine the product, and improve the product
  • Marketing: Implementing our go-to-market strategy 
  • Software Costs: Maintain software that helps us run our business operations
  • Misc. Biz Costs/Legal: Making sure we're covered for other variable costs that may arise from operations
  • Founder Salaries: Supporting us as we commit 100% to the business--all three of us work full time on Basil!

. . . and for more context on how far your investment will go:

  • If you invest $100-500, you're helping us pay for software that enables us to run our product/marketing/sales successfully. Helping us hit sales/marketing goals ๐Ÿ’ฐ
  • If you invest >$500, you're enabling us to keep our product/platform running smoothly. Helping us provide great user experiences ๐Ÿ˜
  • If you invest >$2,500, you're keeping our business afloat month-to-month. Helping us pay all of the fixed biz costs/taxes ๐Ÿ™Œ
  • If you invest >$5,000, you're helping a "founder in need" by paying one month's salary for one founder. Helping us continue to work on Basil full time ๐Ÿ˜…
  • If you invest >$10,000, you're helping us pay to build out a killer go-to-market strategy. Helping us reach amazing users & sell them on the value of our platform โœŒ๏ธ
  • If you invest >$20,000, you're helping us pay amazing software developers, helping us reach our product goals, and deliver an AMAZING product ๐Ÿค“
  • If you invest >$50,000, you will help us achieve our 6-month goal of onboarding over 500+ active users to the platform, while carving out a niche in our market and delivering outstanding value to the freelance creative community.

No matter what you invest, thank you, thank you, thank you!  We appreciate you taking this chance on us. We're trying to grow smart and fast, which means every one of your dollars will go towards building as much value as possible over the next 6-12 months. If and when we succeed, that kind of growth might mean 3X-10X return on your investment down the line. ($100 --> $300, $5,000 ---> $15,000. ) (These are just projections and cannot be guaranteed).

We're so excited to have you join us on this journey and to loop you into all of the thrilling things right around the corner!

Overview