Invest in Bao’d Up

Bao’d Up: Profitable, Delivery-First Asian Fast Casual Ready to Take Over the Texas Market

FIRST GOAL HIT

$65,666

reserved by 27 investors
INVESTMENT TERMS
Future Equity
$2M valuation cap

Highlights

VC-Backed

Raised $250K or more from a venture firm

$1M+ Revenue

Earned over the last 12 months

1
$2.5M Revenue: Achieved company-wide revenue in competitive market
2
3 Austin restaurants, Q2 Stadium outpost, and central kitchen power strong operations
3
Proven profitable business model with 77.5% pickup/delivery lean model ready for efficient expansion
4
Established central kitchen operation, providing a scalable platform for rapid multi-unit expansion

Featured Investor

Our Team

The Future of Quick, Affordable American Asian Food ON THE GO


1. The Opportunity

Bao'd Up is redefining Asian street food for the American mainstream—offering bold, delicious flavors in a delivery-first format that is fast, affordable, and scalable. We’ve proven the concept. Now it’s a bao time to grow.


2. The Mission & Vision

Our mission is to bring approachable Asian fusion to the masses through affordable pricing, fast operations, and delivery-optimized stores. We envision Bao’d Up as the next household name in Asian fast casual, built for the delivery economy.


3. Traction & Why We’re Different

  • Operating Since 2017: We built 3 brick-and-mortar stores, 1 stadium location, and 1 central kitchen in Austin TX.
  • $2.5M Company-Wide Revenue: Achieved in a highly competitive market.
  • Profitable Since March: We’ve aligned our costs, menu offerings, and operations to hit profitability.
  • 77.5% To-Go and Delivery: Focused on delivery-first convenience, primed for smaller, efficient footprints.
  • Widespread Acceptance: Over 90% of our customers are non-Asian, proving strong mainstream appeal.
  • Influencer Backing: Andrew Fung (2M+ social media following) and other key influencers support our brand, amplifying reach and credibility.
  • Central Kitchen Model: Streamlines operations, reduces cost, and ensures product consistency at scale.


4. The Problem & Our Solution

Problem: Traditional Asian dining often involves limited convenience, higher price points, or niche appeal in the U.S.

Our Solution: We deliver a fast, affordable fusion concept that resonates with everyday American tastes and lifestyles—especially suited for pick-up and delivery.


5. Why Now?

  • Post-COVID Consumer Behavior: Takeout and delivery are here to stay—and we’re built for it.
  • We Found Our Customer: Delivery platforms showed us who loves our food—and we’re doubling down.
  • Refined and Profitable: We’ve simplified operations, optimized pricing, and hit profitability.


6. Growth Plan & Market Opportunity

• Rapid Footprint Expansion: Low-cost, smaller-format stores that emphasize takeout and delivery.

• High-Volume, Value-Based Strategy: Win on price and speed, and capitalize on our loyal, broad customer base.


7. The Team

  • Alex Wu, CEO & Founder: Tech entrepreneur turned food innovator. Merges product thinking with culinary ambition.
  • Ting Lin, Co-Founder: Self-made restaurateur and operator with deep experience opening and running high-efficiency kitchens.


8. The Ask

We’re raising on Wefunder to launch our next phase of growth. With your investment, we plan to:

  1. Open 2–3 new delivery-optimized stores in high-demand areas.
  2. Strengthen influencer partnerships and grassroots marketing.
  3. Upgrade operations and technology to support rapid scale.


9. Join the Bao Revolution

You’re not just investing in a restaurant—you’re backing a movement. Bao’d Up is ready to bring bold, approachable Asian flavors to every corner of America. We’ve done the hard part. Now we’re ready to grow.

Invest now on Wefunder and be part of the journey to redefine fast casual dining with delicious, portable Asian flavors!

Press

Bao'd Up has garnered significant media attention for its innovative approach to Asian cuisine, particularly its focus on steamed bao buns. Here's a look at some of the notable press coverage:

QSR Magazine: Discusses the future of fast-casual dining, highlighting Asian barbecue trends.

Texas Lifestyle Magazine: Features Bao'd Up in their Foodie Friday segment, praising the unique offerings.

Eater Austin: Lists Bao'd Up among the best places for affordable eats in Austin.

The Austin Chronicle: An in-depth discussion on the appeal of bao with the co-founders of Bao'd Up.

Eater Austin: Andrew Zimmern's visit highlights Bao'd Up on his list of Austin restaurant stops.

Travel Channel: Features Bao'd Up in "The Zimmern List" episode focused on Austin.

QSR Magazine: Includes Bao'd Up in the 2020 list of America's hottest startup fast casuals.

Eater Austin: Recognizes Bao'd Up for offering some of the best Chinese food in Austin.

The Austin Chronicle: Awards Bao'd Up in their First Plates award for the campus area.


Overview