Invest in Ava’s Pet Palace

The first national black-owned pet treat brand started by a young entrepreneur!

EARLY BIRD TERMS: $40,950 LEFT

$9,050

reserved of a $150,000 goal
INVESTMENT TERMS
Revenue Share Loan
5% of revenue  1.5X  1.75X payback multiple
$100, $500, $1K, $5K, $10K

Highlights

1
Started by an ambitious, animal loving 8 year old in 2016.
2
3500% growth from 2019 to 2020, has since grown to over 10k customers & a 60% return customer rate.
3
Sold in 125 Target stores in 13 states. In total we are in approx. 400 stores nationally.
4
100% family owned. Bootstrapped with family funds, SBA loan and LOC.

Our Team


A CEO for More Than Half Her Life!

I’ve always loved animals and had a passion for helping them. I started my business when I was 8 years old with the help of my parents. Check out my timeline below!



What Makes Our Treats Special?

At Ava's Pet Palace, we are dedicated to providing only the best for pets. Here’s what makes our treats stand out and why investing in us is a unique opportunity:

USDA Certified Organic:

In a market where organic pet treats are still a rarity, especially in mass retailers and mass pet stores, we stand out by committing to the highest quality organic ingredients. This dedication ensures pets receive treats free from harmful chemicals, offering both peace of mind to pet owners and a healthier option for their beloved animals.

Limited Ingredients:

Our treats are made with simplicity and purity in mind. Using ingredients that you’d find in your own kitchen—free from additives and artificial preservatives—our treats offer unparalleled quality. Some of our products have as few as 3 ingredients, and we even provide single-ingredient treats. This transparency and quality are what pet owners are increasingly seeking.

Unique Proteins:

We strategically choose proteins that are both familiar and unique to ensure broad appeal. Our treats feature nutritious proteins like wild salmon and turkey, which cater to pets with varied tastes while avoiding the overly common options seen in the market.

Customer-Driven Development:

Ava’s Pet Palace began in our kitchen, inspired by direct feedback from our loyal customers. We have always listened to what pet owners want, conducting surveys and creating recipes that meet those needs. This customer-centric approach has allowed our treats to evolve with our growing community, maintaining a personal touch and high standards of quality.

Health and Convenience:

Our freeze-dried blends are uniquely developed by animal nutritionists and veterinarians to ensure optimal health benefits. One of our unique blends combine wild salmon, kale, and flaxseed in a way that no other market product does, ensuring pets receive a nutritious snack that is both easy to handle and store.

Community-Centric Approach:

Our products are the result of continuous engagement with our community. By actively listening to and acting on customer feedback, we ensure our treats not only meet but exceed expectations, fostering a loyal customer base that values health, quality, and community.

A Story of Growth and Care:

Each treat from Ava’s Pet Palace tells the story of our growth from a simple idea born in a young girl's mind to a beloved brand in the pet community. This narrative is woven into each product, adding a personal touch that resonates with our customers.

The pet food industry is a massive market, valued at approximately $147 billion in 2023, with the pet food and treats segment alone accounting for $64.4 billion. Notably, Millennials and Gen Z are now the largest segments of pet owners, driving demand for high-quality, health-conscious, and ethically produced products.

Investing in Ava's Pet Palace means supporting a brand that has always prioritized organic, high-quality, and customer-driven products. Our commitment to these values, along with our dedication to diversity, positions us uniquely within the industry, making us a compelling choice for discerning pet owners and a promising opportunity for investors.

Here's how we'll utilize capital raised on Wefunder:

Expand our Team - We are eager to enhance our capabilities by bringing on board a full-time Sales and Business Development professional. This vital role will catalyze our expansion into new retail environments and refine our business operations, significantly boosting our market reach and enhancing the accessibility of our premium pet treats.

Enhance our Marketing and Advertising - Our approach to marketing and advertising will be spearheaded by an expert digital marketer, focusing on innovative campaigns that expand our digital footprint. Key initiatives include bolstering our email marketing efforts to grow our subscriber base and enhance customer retention, alongside promoting our monthly subscription services to ensure steady engagement and customer loyalty.

Broaden Our Product Line and Inventory - Responding to increasing consumer demand and emerging market trends, we are set to broaden our product offerings. This will involve introducing a wider variety of cat treats and expanding our range of nutritional, limited ingredient dog treats. Such developments will not only cater to current market needs but also position us to lead in innovative, healthy pet nutrition solutions.

We’ve built something truly special at Ava's Pet Palace. As a family-run business, we've achieved impressive milestones—all without external capital and with a teenage boss :). But to reach new heights and continue our mission, we need to expand our circle. We’re inviting our community to join us in this next phase, because with your support, there’s no limit to what we can achieve together. This is your chance to invest in not only the next generation of entrepreneurs but in a promising opportunity, at the forefront of change in the pet industry.

At Ava's Pet Palace, our commitment extends beyond just making treats:

  • Founder’s Passion and Vision: At just 17 years old, our founder Ava has turned a gap in the market into a thriving, mission-driven business. Her youthful energy and innovative spirit have fueled the creation of treats that are as enjoyable as they are healthy.
  • Embracing Diversity: As a proud Black-owned brand, we stand for diversity in the pet industry and entrepreneurship. Our unique perspective enriches our brand and the community around us.
  • Natural and Wholesome Ingredients: We prioritize high-quality, natural ingredients that are both irresistible to pets and supportive of their health, embodying our commitment to top-tier nutrition.
  • Customer Testimonials: Feedback from our customers shows that pets aren’t just enjoying our treats—they’re thriving on them. This positive impact is what drives us every day.
  • A Mission-Driven Brand: Every treat we create at Ava’s Pet Palace is a step towards a healthier world for pets, driven by our core values and dedication to quality.


Thank you for considering joining us on this remarkable journey to expand Ava's Pet Palace into a nationally recognized pet lifestyle brand. Together, we can make a world of difference for pets and pet parents alike. Your investment will not only propel us to new heights but also support a business that's proven its resilience, capacity for growth, and unwavering commitment to improving pet health. Let’s grow together and continue to set new standards in the pet food industry.













Overview