Question 1

Ashley, where can I find your financial statements (not pro forma)? Is there a link I missed? Thanks

Accepted Answer

Hi David - thanks for checking us out🔎! You can find our audited financials in the details section.

Question 2

Ashley, with all the celebrity connections mentioned, if these relatively deep-pocketed individuals have experienced the value and quality of your products and services, one would think it could be potentially easier to raise capital through a small number of, or even one such...

Accepted Answer

I am sure that my celebrity clients would be over the moon excited to invest in this and we can and will take it to larger investors, but we wanted an opportunity for everyone who has supported us as customers and members of our user community to have a chance to invest first. Celebrities always have great opportunities presented to them for ground floor deals. Just like the WeFunder founders, I'm a fan of letting the supporters and customers of a brand have those same opportunities.

Question 3

Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate remaining profitable?

Accepted Answer

Great question! Long before the notes convert into stock, the equity ownership will be held as a Delaware corporation. We ABSOLUTELY plan to remain profitable and we would not want to burden any of the incoming investors with an unexpected K-1.

Question 4

Congratulations Ashley, wishing you continued success. A quick question on the convertible - what is the longstop date, and in lieu of conversion, annual interest rate? Thanks so much, Veronica

Accepted Answer

Hi Veronica - Gotta love a question that requires us to whip out the investment glossary🧾! In this context I believe you are asking about the term of the note, which is 24 months. At that time, if no qualified round has occurred, the note can either be extended by the noteholders or becomes immediately due with all accrued interest. The interest rate is 10% APR. Hopefully that answered your questions. Thanks for your interest!!

Question 5

you have over 2 million in salary and wages , how money people do you employ and what is your salary that you take monthly?

Accepted Answer

Great question, way to dig into the details. 🕵️‍♀️ At any given time during last year our number of staff was between 50-65 people. I still think of our team as small but we had a group zoom call last year and I couldn’t believe my eyes, it was a whole crowd! That $2M+ you see on the financials doesn’t include any salary for me. We are still a partnership as of this moment and good or bad, nearly every dollar of net income shows up on my own tax return and I pay all the taxes, regardless of w...

Ashley Black Inc

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