Lucha Libre is at the heart of the Hispanic and Latino Community. It is something that is “Theirs”, they take an ownership in it. It’s the traditional form of wrestling that originated in Mexico and you can see it throughout their culture, in their businesses, in their product packaging, and in the entertainment they consume. It’s characterized by characters, wrestlers, almost superhero like, who most of the time wear masks and elaborate costumes. It’s what Nacho Libre, the comedy movie, was based on.

You’re probably most familiar with the WWE. As a professional wrestling organization, they have a roster of talent and characters that they use to create storylines. Those storylines play out like a television program and usually end in a high stakes wrestling, or lucha, match. Lucha Libre is very similar in that these dramatic stories play out in the ring, but in lucha a lot of the talent wear masks or flamboyant costumes. They are high-flying, very acrobatic, very daredevil-ish. It’s extremely high-energy, high-passion, and exciting to watch. Latinos look at luchadores and lucha libre with reverence, similar to the way Americans see superheroes. A lot of times these luchadores are fighting for their identity, for instance there is something called a Mask vs. Mask match, when two luchadores are wrestling for pride and honor and the loser is unmasked in front of the crowd. This high energy, highly entertaining form of entertainment opens the door to a lot of great drama and multiple revenue streams for our company.

What we are offering and creating for the FANS is unmatched. The World’s FIRST Fan Owned Lucha Libre Sports and Entertainment Company, what a concept. Wrestling fans are passionate and they want a voice, they’ve told us through social media what they think about past storylines, they have opinions, and they want to be part of the action. What we are creating is for THE FANS. Where do we fit? At the tip of the spear, innovation, we want to give the fans something that they have never had before…a VOICE and Lucha Libre is the perfect vehicle to do it.

To my knowledge, we are the First Fan Owned Lucha Libre Sports & Entertainment Company. Now if you’re asking has anyone tried to win as an underdog before, then yes. You should look at one of our shareholders, Rey Mysterio. A lot of people said he was too small, too young, too anything to become a star in professional wrestling and he became the world heavyweight champion in the WWE 3 times. It’s David and Goliath, and with Rey we plan on doing the exact same thing!

In my opinion, the potential revenue streams are endless: television and program licensing, ad sales, merchandise, corporate sponsorships, live events, conventions, comic books, figurines, movies, documentaries, digital and video games, I could go on and on. There is a lot of potential.

Wow, look...I’m not exactly sure how you quantify that. I think every existing and potential professional wrestling fan is our market plus a pool of the Latino and Hispanic community that has an affinity for Lucha Libre, something that they grew up with and is ingrained in their culture.

According to the Nielsen report, “From the Ballot Box to the Grocery Store, A 2016 Perspective on Growing Hispanic Influence in America”, hispanic and latino power is surging. 50% of the recent population growth came from that segment, there are 57 Million people in the U.S. who identify as Hispanic, and millions who identify as both American and Hispanic, between 2000 and 2015 U.S. Hispanic buying power grew 167% to approximately $1.3 Trillion Dollars, that’s more than the GDP of Australia and Spain! That’s tremendous growth and it is expected to grow to $1.7 Trillion Dollars by the year 2020.

When you look at that and the fact that the WWE posted their highest revenue in the company’s history last year in 2017, at $801 Million Dollars. We feel like the potential market is very, very fertile.

Our next six months are jammed pack with executing our strategies. We just announced Season 1 of Aro Lucha starring Rey Mysterio, we’re becoming the World’s First Fan Owned Lucha Libre Sports & Entertainment Company, we’re giving the fans something that is REVOLUTIONIZING the industry, a Voice! Our next six months are all about creating content and listening to our fans.

Are our FANS happy? That’s the main question, are we honoring them, are we listening to them, are we creating the content and providing the characters, the storylines, and the matches that they want to see? If our fans are happy, that’s success to us. Everything else will fall in place

Wow, great question. I’m not sure I look at the WWE so much as a competitor as much as I do a role model. They are so big, so massive, can you really compete? I think what you can do is look, listen, understand and learn. They’ve done some great things that anyone in the wrestling space would be foolish not to imitate. They just posted $801 Million in revenue in 2017, if we are half as successful I would be tremendously happy.

That’s a great question too and one I’m happy to answer. We have the greatest teammates in my opinion. From industry vets like Konnan, Ron and Don Harris, Rey Mysterio, Rafael Morffi, to all of the tremendous talent who have appeared on our shows and events. Then, on top of that, you have the hard working men and women who make it all happen, the road crew “The Rosens”, they literally drive all through the night to these cities, building the ring, tearing it down, wow, they make it happen for the fans, they love the business and the fans. Then the most important people who are on our team are OUR FANS. We only have a few months under our belt, but do you know we have over 9000 people on our email lists? That’s absurd to me, the response from our fans has been unbelievable and now that we’re becoming the World’s First Fan Owned Lucha Libre Sports & Entertainment Company, the fans ARE our most important Teammates.

We live by a set of 8 Core Values. Servant Leadership, Excellence In Business, Be Resourceful, Listen, Transfer Passion, Value Relationships, Be Generous, and Develop Others. These principals, these values are our “North Star”. We filter every decision and thought process, every strategy through them.

The wrestling industry in my opinion has been an industry that has been operating counter, or in opposition, to these principles in the past. It’s exciting to us to go into an industry and become a light, “Are we leaving people and places better than we found them?”, that’s the question.

If people or companies want to connect with the Hispanic and Latino audiences, we feel like Aro Lucha is a great family oriented vehicle to accomplish that, lucha libre is theirs, it’s always been theirs, so we’re giving it back to them.