Invest in One of Andy Warhol's Most Iconic and Enduring Images
Andy Warhol’s paintings of Marilyn Monroe can best be described as an icon of an icon, created by an icon. Warhol began to experiment with silkscreen printing in 1962—the same year of the Hollywood star’s untimely death—using a production still from the 1953 movie Niagara. The Reversals series was conceived on the suggestion of Warhol’s dealer Bruno Bischofberger, as a way to revisit of some of the most iconic images from his illustrious career.
The first work from the Marilyn Reversal Series was sold at auction in 1990 for just $110,000, and works today continue to be in high demand selling for an all-time high of $2,405,000 at auction in 2014.
Why Invest Fine Art?
According to Artprice, “blue-chip” artwork, has outperformed the S&P by more than 250% since 2000 (or an estimated 180% with dividend reinvestment). The Wall Street Journal called art “the top-performing investment of 2018.”
Auction Results for Similar Paintings
With 43 works sold at public auction since 1990, the Marilyn Reversal Series has had a historical appreciation rate of 11.25%* on works that have incredibly similar aesthetic properties and cultural significance, and can therefore, be thought of as close, albeit imperfect, substitutes (excludes works without color other than black, white or grey).
Pink Black Marilyn (1979-1986)
Marilyn (Reversal Series)
Marylin (Reversal Series)
Pink Marilyn (Reversal)
How It Works
About Andy Warhol
Andy Warhol was born in Pennsylvania on August 6, 1928. In 1945, he enrolled at the Carnegie Institute of Technology to pursue a degree in Pictorial Design. Upon graduating in 1949, Warhol moved to New York City to begin his career as an illustrator for magazines and books. A testament to his early success in advertising is the fact that Warhol’s work for the shoe company I. Miller began to appear weekly in the New York Times. Eventually, Warhol moved away from commercial work towards hand painting, and his signature, seemingly mass-produced images of every day, or popular, objects placed Warhol firmly within the Pop Art movement of the 1960s.
In 1962, Warhol began to work primarily with photographic silkscreen printing, a technique intended for mass-production that would become most closely associated with his body work. Warhol appropriated photographs that he found in newspapers, media and pop culture. He drew on easily recognizable images to explore questions around consumer culture both in the form of everyday objects, such as the Campbell’s Soup Cans, and celebrity, especially figures mired in tragedy. Andy Warhol passed away unexpectedly in New York City on February 22, 1987.
*Set forth is the historical data for Andy Warhol's Marilyn Monroe Reversal Series sold at public auction from 1990 to 2017. Each of the considered works was created using the same technique between 1979 and 1986, with a singular image of Marilyn Monroe as the subject matter. We have included all works that feature at least one color, outside of the black negative of the image, and excluded those which lack color or hue, such as the Grey Marilyn or Black on Black Reversals, which we believe are not representative of the Painting. The data was sourced from publicly available auction records and does not include private sales. Such data may be incomplete or inaccurate. Although paintings in the Reversal Series have similar characteristics, each individual painting is unique in terms of artistic content, coloring, condition, provenance and other factors. We, therefore, cannot make any determination or representation that any of the data set forth below is useful in determining the value of the Painting and you are urged not to place undue reliance on such data.
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References: Artprice100 Index
Deloitte's 2017 Art and Finance Report
Citi Financial Database