Invest in Adulting App

Most of us find it difficult to stay on top of everything needed to keep our homes and family lives running smoothly. From house maintenance to pets to kids to financial planning, and everything in between, there are just too many balls to keep in the air.

Let's face it... being an adult is really f****** hard.

Here at Adulting App, we are on a mission to decrease stress for adults by helping them close down and handle all those open brain tabs. We are creating a world where everyone can remember to change their air filters on time, stay up to date with their pet's heartworm meds, order holiday cards before it's too late to mail them, and sleep soundly at night knowing their 401K is looking good and their family is well insured against life's uncertainties.

"I didn't even know that was something I needed to do!"

Many adults struggle to know what, when or how to do both simple and complex "adulting" tasks.

Adulthood didn't come with a manual or a master list. This means most of us learn the hard way that something needs to be taken care of - usually when it breaks or costs us extra money to deal with. Adulting App solves this problem for all adults.

Our app uses an onboarding questionnaire to learn about each user and then creates a database of “adulting” tasks unique to the user. The app builds a schedule, sends reminders, provides tutorials, and gives users access to discounts and offers that pertain to the tasks they need to complete.

Adulting App is specific to you. It won't remind you to send Christmas cards if you don't celebrate, won't suggest renters insurance if you are a home owner, and isn't going to tell you to order cat food if you have a lizard.

Onboarding Questionnaire

Our onboarding questionnaire is easy to digest and designed to learn a lot in a short amount of time.

• Does the user rent or own a home?
• Does the user have pets? If so, what kind?
• Does the user have kids? If so, how many and what ages?
• Does the user own or lease a vehicle?
• What holidays does the user celebrate?

Categories

The categories tab is a great place for users to find resources as well as the suggested frequency for each task. (How often should I get my tires rotated?!) Here users can edit the suggested frequency of a task, tell us the last time they completed a task, remove tasks they would rather not see, and turn off reminders for tasks.

Schedule

The app uses the suggested frequency for each task and builds this into the schedule as a repeating task. The schedule tab lets users see when items should be completed and what items are overdue. (Anything really overdue goes into a backlog so that users aren't bombarded with overdue items every time they open the app.)

Resources

We also provide tips and tutorials via app, our website and social media (How do I change the filter in my refrigerator?!). Our users also get access to special offers and discounts from companies and services that pertain to them (A special discount to get my dog food delivered every month?- yes please!).

Adulting App will be free, but we will offer a premium monthly or yearly subscription. Premium users will get to personalize their app experience by uploading pictures of their home, car, children, and pets. They can also share lists and tasks with a partner and will enjoy an ad-free experience when using the app.

Adulting App will help a variety of adults from Gen-Z, Millennials, and beyond. Our goal is to help adults in any stage of life, whether a user needs help learning how to clean out their dryer vent, finding a company to seed and aerate their yard, or remembering to order Halloween costumes before the stores sell out, Adulting App can help!

Adulting App is unique because it teaches users what they need to do and how often they need to do it.

Our users don’t need to know what tasks to add to their to-do list because our questionnaire and profile tag system does it for them automatically. No other app on the market offers this solution.

Many of our competitors are either a home maintenance app, a general to-do list app, or a family task sharing app and our app does all of these things.

Adulting App will have multiple streams of revenue. We foresee our primary revenue streams in years 1 and 2 being premium subscriptions and affiliate & brand partnerships. Our premium membership will be a monthly or yearly subscription where users will get to personalize their app experience, share lists with a partner, and enjoy an ad-free experience. We will offer affiliate discounts and links to purchase products and services through the app, our website, and other social channels.

Additional revenue streams include in-app ads for our non-premium users, including banner, interstitial, rewarded and native ads. We also have plans to expand our brand into a Youtube channel with educational videos and a podcast, both which will generate revenue from a combination of ad monetization and sponsored content.

And finally, our overarching goal is to build a large user base so we can further monetize our app by offering self- serve, highly targeted ad placements. (Think Yelp, Waze, etc.)

We know this market, and we are ready to take it on again!

Artful, LLC (the company that owns Artful Agenda, a successful calendar app) will remain a stakeholder in Adulting App and will provide expertise, service relationships, and personnel to the new business:

• CEO and COO with experience successfully scaling a mobile app
• Large customer base to jumpstart marketing efforts (400k+ emails, social media audiences, etc.)
• Marketing agency with experience launching & scaling mobile apps
• Trusted development company with a proven track record of releasing successful mobile apps
• Established PR and social media partnerships

Our preferred exit strategy is an acquisition of Adulting App, LLC. We know that our business model has a high likelihood of acquisition interest from other technology companies or mobile applications due to the unique user data we will collect and our multiple revenue streams.

Our target minimum sale price is $50 million, and our year two valuation projection is $13 million, but we are confident our growth potential is well beyond this. As the media side of our company grows and we transition to becoming a self-serve ad platform, we know Adulting App could see valuations of $50-100 million (or more!).

A proven track record in the mobile app market and a desperate need for this app in our own lives (we have 7 kids plus multiple cars, homes and pets between us) makes us the ideal founding team.

Katy Allen and Lauren St. Marie are long-time friends turned business partners based out of Nashville, Tennessee. Katy is the founder and owner of Artful Agenda, a digital calendar app inspired by paper planners. She has expertise when it comes to developing and scaling a mobile app as Artful Agenda is conservatively valued at over 10 million dollars (in under 4 years).

Lauren is the concept creator of Adulting App. She graduated with an Entrepreneurship degree from Belmont University, and lives and breathes all things business. With a career in real estate under her belt, she is ready to take on the tech field!

We believe that adulting doesn't have to suck. Join us on our mission to prove it one app download at a time.