Abstinence Spirits

Botanical inspired non-alcoholic spirits bringing sophistication & flavor to every drinking occasion

https://wefunder.com/abstinence.spirits

Total raised on Wefunder: 50000

Total investors: 51

Quick facts

  • Global non-alcoholic spirits brand in the ~$1.4B no/lo category, growing 3x the category average
  • $4M in cumulative revenue since launch, and a footprint across 10 global markets
  • FY25 revenue of $1.6M at 51% CAGR, targeting $5.6M in revenue and profitability by FY28
  • Team with 50+ years combined CPG and retail expertise from SAB Miller, e.l.f. Cosmetics, and Walmart
  • Whole Foods sales 2x in June promotion compared to Jan launch, proof the retail thesis is working
  • Raising $1M via SAFE to fund US sales expansion, marketing, and a new ready-to-drink cocktail line

Team profiles

Featured investor profiles

Abstinence Spirits

Botanical inspired non-alcoholic spirits bringing sophistication & flavor to every drinking occasion

INVESTMENT TERMS
Future Equity
$10M valuation cap

Highlights

1
Global non-alcoholic spirits brand in the ~$1.4B no/lo category, growing 3x the category average
2
$4M in cumulative revenue since launch, and a footprint across 10 global markets
3
FY25 revenue of $1.6M at 51% CAGR, targeting $5.6M in revenue and profitability by FY28
4
Team with 50+ years combined CPG and retail expertise from SAB Miller, e.l.f. Cosmetics, and Walmart

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Team

A focused path to become a leading global non-alcoholic brand


Premium, botanical inspired non-alcoholic spirits - 6 award-winning expressions inspired by South Africa's Cape Floral Kingdom.

Abstinence Spirits is growing 3x faster than the non-alcoholic category, with $1.6M in revenue for FY25, growing at a 51% CAGR, and a team with deep consumer goods experience.

The no/lo market is worth $1.4B globally, and growing due to moderation becoming mainstream. More and more often, people are choosing to mix with crafted non-alcoholic options. Drinking less alcohol is becoming the norm.

Seven distinct expressions from Blood Orange Aperitif to Cape Malt peated whiskey alternative means Abstinence Spirits replaces your entire bar cart, and consumers can grow and experiment with our spirits.

We're the only brand in our competitive set that is craft distilled, all natural. We meet the strictest standards in the natural channel with clean, great tasting spirits.

Led by a team with roots at e.l.f. Cosmetics, SABMiller, Mars Global, and Walmart. We've built and scaled consumer brands before.

$4M in cumulative revenue since launch, and a footprint across 10 global markets means we have the skills and experience to focus growth in the US.

We have a proven track record of success and repeat purchases. Evidence that we have a line of products that keep bringing people back for more.

We are launching ready-to-drink canned cocktails to bring our signature spirits into a convenient, grab-n-go option. No mixing required.


Overview