Need a meal idea for the food you have on hand? This is your App!

Last Funded December 2023


raised from 33 investors


93% of our Millennial + Gen Z early adopters said they would use the app daily.
✅ Dataset consists of 1M+ verified recipes already.
🍝Virtual Cloud Pantry with real time inventory updates.
"Food Image to Recipe" tech is 99% accurate with thousands of ingredients.

Our Team

Whatz2Eat... Where Food Meets Tech

Kitchen Chaos Is A Real Problem.

 Let's quantify the issue a bit:

  • Three out of five Americans say whatever foods are in the refrigerator & pantry will determine what's for dinner.
  • On average, households have 135 food items in the kitchen.
  • Many people only know how to cook five different meals or less. 
  • 58% of Americans say they cook between 3-6 days a week. (That's a lot of repeat dinners). 
  • The average person spends 75 minutes searching the web for meal ideas, trying to decide what to cook.  

Today's culinary challenges demand new solutions.

With time at a premium and the ever-increasing price of food items, consumers are looking for new tools that can help them manage grocery lists and food budgets and to better utilize their ingredients more efficiently to prevent food waste and stretch their dollars further. 

Here's how the app works:

1. Meal time! You tap into the app.

2. You scan or take a snapshot of your fridge & pantry. 

3. You choose your meal specs.

Tinder-style screens so you can simply swipe left or swipe right to indicate when you need to eat and how many guests will be joining you.

4. Time to cook. 

We'll curate five meal ideas at a time for you to choose from while assuring you have all the ingredients to make it. These suggestions will get even more tailored to your taste buds the more you use the app. 

5. Maintain your Virtual Cloud Pantry. 

Users can keep a running inventory of their ingredients by storing them in their own personal, virtual (cloud) pantry. The Whatz2Eat app can also update your food inventory list automatically with a simple scan of your grocery receipt. 

6. Snag any missing ingredients.

Missing ingredients? No problem; we leverage the competitive landscape of delivery services and grocery stores, so you have choices - putting the buying power back in your control. We enable access to multiple shopping and delivery options right from the app.

Our Target Users

The Whatz2Eat App is uniquely geared towards helping home cooks to culinary professionals seamlessly make delicious meals with no guesswork and little human interaction.

Why Now?  

Today, 7 0f 10 adults are accessing food content online an average of 3X a week, and three-fourths of these cooks are using their phones and ipads in the kitchen. We recognize that by leveraging the power of smart technologies like our phones and tablets, we can put an exceptional tool into millions of hands. 

Key Milestone

Our team of Data Scientists and Engineers built our first prototype ready for testing in five months from scratch.

Our Business Model

We have a modern-tech leveraged business model with strong monetization strategies and a clear, aggressive roadmap to profitability. We believe our revenue models will yield major returns for our investors with opportunities in:

  • Paid Product Placement
  • Least Cost Fulfillment
  • Grocery Ordering
  • Delivery Services
  • Sponsored Video Content
  • Data Insights
  • Freemium Subscription Model

We leverage protected Intellectual Property (IP) consisting of proprietary algorithms and APIs documented and structured around Artificial Intelligence (AI), Augment Reality (AR), Machine Learning, Natural & Conversational language, and Image Recognition.  We'll have scalable, recurring, and diversified revenue streams from day one. Monetization strategies built around internal and external strategic platforms designed to maximize revenue from our targeted demographics. 

Forward looking projections cannot be guaranteed.

Our Value Proposition

We have identified multiple growth pathways that could result in significant ROI for our investment partners, given our growth projections and financial modeling. 

Meet the Founders

We are a husband and wife duo who set out on this venture out of our own kitchen experiences. We knew that we were far from alone in lacking the culinary confidence and skills to match and use the ingredients in our own kitchen. Making a meal decision is a daily struggle - especially for those that can't cook. Our goal is for Whatz2Eat to become a no-brainer kitchen essential, providing users with a solution to kitchen chaos.

Experienced, Growth Focused Leaders

Our C-Level team consists of high-level marketing and business development execs complimented by web/app engineers, designers, and data scientists with extensive experience in managing complex tech projects with corporate brands worldwide.

Join us!

Whatz2Eat is the next stage in how people access, choose, and cook delicious meals without any guesswork. We have the team, the solution, a beautiful product, and soon - the traction. If you are as hungry as we are to help people around the world create better meals for the people they love and share life with, join us.