I made the decision to invest in AllIDoIsCook because of their ambitious mission to transform Nigerian & African cuisine at large. I appreciate the niche focus on exposing the world to Africa’s delicious flavors through high quality food products and think they will achieve high adoption rates. The Founders Tobi and Bethany are very strong with vast domain expertise, previous operating experience and a shared passion for growth. All of which I strongly believe will help drive the company forward as they scale. I have been most impressed by their organic growth so far and the high engagement rates they have been able to generate, with the resultant revenue to show for this. I am of the firm belief that this could take off as they expand on their current client base, generate new partnerships with grocery stores/chains and penetrate yet untapped markets that will appreciate high quality and delicious African food products.