Rolled Ice Cream: A Feast for the Eyes and Taste Buds
At 10Below Ice Cream, we turn liquid cream to ice cream in under two minutes using a cold plate that reaches -10°F. Inspired by made to order ice cream on the streets of Thailand and artful, craft cocktails, we create an experience for ice cream aficionados with eclectic palettes.
10Below Has Two Profitable NYC Locations
Up until 2019, we had three profitable locations. We sold one, and this raise is for a fourth LLC owned by the same managing members, and using the 10 Below Ice Cream branding and social media. 10Below currently has a brick-and-mortar retail locations in Chinatown about 600 sq ft. The second location is a kiosk-style, 388 sq ft location in a Queens shopping mall.
Revenue per square foot of each store:
Across both store designs, we have relatively similar volumes of ice cream sold. Our kiosk-model is more profitable because our initial buildout costs and ongoing rental costs are significantly lower in a smaller space.
Our Progress So Far
We are using the funds for this raise to help launch our franchises. If we raise more than that, we'll intend to put the additional funds towards hiring, marketing, licensing/permits, packaging our ice cream for retail, re-branding, opening kiosks, and other purposes.
Opened First Rolled-Ice Cream Store in the U.S.
$900k Revenue Achieved in First Year
Completed FDD Filings for Franchising
Sell First Franchise
Sell Packaged Ice Cream to Supermarkets
Letter from the Founders
To Our Loyal Customers and Investors:
We are deeply humbled by the success that 10Below has enjoyed these past few years and we want to start out by thanking all our fans for their continued support. We started 10Below to share Thai style rolled ice cream to our local New York City Chinatown community. We made a commitment to use the highest quality ingredients while incorporating ingredients and flavors that we grew up with. From the first day we opened our doors we had lines of people waiting to try our ice cream and now we are ready to share that experience with a larger audience. We are set up to begin franchising and expand 10Below to other markets. Thank you for all your support. We are inviting you to join us. Be an investor. Help us spread 10Below to new customers across the country.
Wilson Tam and the 10Below Team
Partner and Founder