ZYPPAH
Eliminate Snoring With a Simple Mouthguard
Investment Terms
Financials
We have financial statements ending October 31, 2018. Our cash in hand is $490,000, as of January 2018. Over the three months prior, revenues averaged $910,000/month, cost of goods sold has averaged $200,000/month, and operational expenses have averaged $867,000/month.
At a Glance
Fiscal Year Ends Oct 31




Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
100 million people in the U.S. regularly snore, and until recently, all solutions ignored the role of the tongue. ZYPPAH is a hybrid mouthpiece that combines traditional mouthpiece technology, which brings the jaw forward, and also uses a patented strap to support the tongue and ensure it doesn't block our users' airways. This eliminates snoring for the majority of our customers, leading to $13 million in revenue in 2017.
Milestones
ZYPPAH, Inc. was incorporated in the State of Nevada in March 2012.
Since then, we have:
-Collected $13 million in revenue in 2017, up from $7 million in 2016.
-More than 20,000 unique visitors per week and about 1 million per year visit the ZYPPAH website.
-Sold close to 140,000 units in 2017.
-Our founder has been a dentist for over 40 years and expanded a snoring and sleep apnea treatment practice to five locations.
-The ZYPPAH is manufactured entirely in the U.S. for $18 out the door and retails for $100.
-Product return rate is less than 10%. Typical direct sales products have a 20-30% standard return rate.
Historical Results of Operations
- Revenues & Gross Margin. For the period ended October 31, 2017, the Company had revenues of $13,538,031 compared to the year ended October 31, 2016, when the Company had revenues of $8,515,662. Our gross margin was 77.87% in fiscal year 2017, compared to 78.61% in 2016.
- Assets. As of October 31, 2017, the Company had total assets of $1,695,126, including $630,354 in cash. As of October 31, 2016, the Company had $1,285,957 in total assets, including $816,840 in cash.
- Net Loss. The Company has had net losses of $1,465,699 and net losses of $28,575 for the fiscal years ended October 31, 2017 and October 31, 2016, respectively.
- Liabilities. The Company's liabilities totaled $4,479,994 for the fiscal year ended October 31, 2017 and $2,605,216 for the fiscal year ended October 31, 2016.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $612,350 in equity, following a Regulation D, Rule 506(b) Priced Round in January 2014.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 3 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
ZYPPAH, Inc. cash in hand is $490,000, as of January 2018. Over the last three months, revenues have averaged $910,000/month, cost of goods sold has averaged $200,000/month, and operational expenses have averaged $867,000/month, for an average burn rate of $157,000 per month. Our intent is to be profitable in 6 months.
No material changes since we completed our financials other than as stated above.
Revenue increases as result of (a) introduction of the new Class 1 medical appliance and (b) expansion of new SleepCertified professional division.
We do not anticipate our expenses changing over the next 3-6 months.
Risks
An investment in our shares involves a high degree of risk and many uncertainties. You should carefully consider the specific factors listed below, together with the other information included in this offering circular, before purchasing our shares in this offering. If one or more of the possibilities described as risks below actually occur, our operating results and financial condition would likely suffer and the trading price, if any, of our shares could fall, causing you to lose some or all of your investment. The following is a description of what we consider the key challenges and material risks to our business and an investment in our securities.
We face intense competition, and many of our competitors have substantially greater resources than we do.
We compete with many companies in the snoring reduction space, including, PureSleep, ZQuiet and SnoreRX. Many of our competitors have greater market recognition and customer bases, longer operating histories and substantially greater financial, technical, marketing, distribution, purchasing, manufacturing, personnel and other resources than we do. As a result, they may be able to respond more quickly to changing customer demands or to devote greater resources to the development, promotion and sales of snore reduction products than we can. If we fail to compete successfully, our business would suffer and we may lose or be unable to gain market share.
If we do not retain key personnel, our business will suffer.
The success of our business is heavily dependent on the leadership of our key management personnel, specifically Dr. Jonathan Greenburg, the inventor of our product and our President, CEO, Secretary and sole director, and Owen Gonzales, our Chief Operating Officer. If either Mr. Gonzales or Dr. Greenburg were to leave us, it would be difficult to replace them, and our business would be harmed. We will also need to retain additional highly-skilled individuals if we are to effectively grow. Our future success depends on our continuing ability to identify, hire, develop, motivate and retain highly skilled personnel for all areas of our organization. Competition in our industry for qualified employees is intense, and we anticipate that certain of our competitors may directly target our employees and officers. Our continued ability to compete effectively depends on our ability to attract new employees and to retain and motivate our existing employees and officers.
Other Disclosures
The Board of Directors
Director | Occupation | Joined |
---|---|---|
Dr Jonathan Greenburg | CEO @ Zyppah | 2012 |
Officers
Officer | Title | Joined |
---|---|---|
Dr Jonathan Greenburg | President, Secretary, Treasurer, and CEO | 2012 |
Owen Gonzales | COO | 2018 |
Jerry Washburn | Vice President and CFO | 2018 |
Voting Power
Holder | Securities Held | Power |
---|---|---|
Jonathan Greenburg | 6,605,536 Class A Common Stock | 82.5% |
Past Fundraises
Date | Security | Amount |
---|---|---|
Priced Round | $7,750 | |
10/2017 | Loan | $784,829 |
1/2014 | Priced Round | $612,350 |
Outstanding Debts
Issued | Lender | Outstanding | Maturity |
---|---|---|---|
10/31/17 | Lendr |
$813,000
|
6/30/18 |
Related Party Transactions
Use of Funds
$107,000 | 97.5% Marketing, 2.5% Wefunder Fees |
---|---|
$1,070,000 | 47.5% Inventory, 35% Marketing and Advertising, 15% Software Development and Professional Division, 2.5% Wefunder Fees |
Capital Structure
Class of Security | Securities (or Amount) Authorized | Securities (or Amount) Outstanding | Voting Rights |
---|---|---|---|
Class A Common Stock | 9,000,000 | 8,000,000 | Yes |
Class B Common Stock | 1,000,000 | 0 | No |
Series A Preferred Stock | 5,000,000 | 35,934 | No |
Form C Filing on EDGAR
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.